Marketing Specialist

Job Overview
We are looking for a talented and proactive Marketing Specialist to help drive our content and social media efforts. This role is ideal for someone who is passionate about storytelling, enjoys engaging with audiences across multiple platforms, and can create compelling email campaigns. The Marketing Specialist will focus on content creation, social media management, and email marketing to reach prospective clients and candidates effectively.
Key Responsibilities

• Content Creation: Develop engaging and informative content for various marketing channels, including website, blog, and social media. Tailor messaging to resonate with target audiences and support brand positioning.
• Social Media Management: Manage the company’s social media presence across LinkedIn, Facebook, TikTok, and Twitter. Create, schedule, and publish posts, engaging with followers, monitoring performance, and refining strategies based on analytics.
• Email Campaigns: Plan and execute targeted email marketing campaigns to reach prospective clients and candidates. This includes content creation, segmentation, A/B testing, and performance analysis to optimize future campaigns.
• Brand Consistency: Ensure all content and campaigns align with brand guidelines and maintain a consistent voice and tone across platforms.
• Market Research: Stay updated on industry trends and competitors’ activities to develop relevant content and campaign strategies.
• Analytics and Reporting: Track, analyze, and report on key performance metrics across social media, email, and content efforts. Use insights to refine content and engagement strategies.

Qualifications
Bachelor’s degree in Marketing, Communications, or a related field