Marketing Specialist

JOB REQUIREMENTS: JOB SUMMARY The Marketing Specialist is responsible for maintaining the Gerald L. Ignace Indian Health Center (GLIIHC) marketing brand by working on marketing campaigns that promote GLIIHC services, programs, and events. Responsibilities include strategizing with the marketing team and program directors and coordinators to develop effective communications and create content to engage with the target audience. ROLES/RESPONSIBILTIES Administers and reinforces communications that are culturally appropriate, culturally sensitive, trauma informed, and relevant to the service population Reflects, articulates, and promotes the mission, vision, and identity of the GLIIHC in all marketing and communication materials. Assists in the development, execution, and optimization of marketing campaigns across various channels (digital, print, email, social media, etc.). Assist in the creative design of GLIIHC\'s marketing and communications activities and materials to include but not be limited to: Website, social media, & video production Medical, Behavioral Health, Dental & Pharmacy education and outreach materials. ANWC grant program materials. ANWC outreach promotional materials. Annual Red Shawl Gala, Honoring the Heartbeat: Mental Health & Wellness Pow Wow, and other events. Monitors and analyzes marketing performance metrics, adjusting strategies as needed for optimal results. Develops, edits, and implements content for websites, blogs, newsletters, social media, and other marketing materials. Implements updates to the GLIIHC website ensuring the timely advertisement of current and future information. Ensures that content aligns with brand messaging and tone. Manages social media accounts, including content scheduling, community engagement, and performance tracking. Create social media content calendars and coordinate with the design team for visual assets. Conducts competitive research, customer surveys, and other market analyses to understand customer needs and industry trends. Analyzes consumer behavior to inform marketing strategies and decision-making. Assists in planning and promoting events and promotional activities. Prepare regular reports on the performance of marketing activities and campaigns. Provide recommendations for improvements based on data insights. Work closely with the sales, product, and design teams to ensure marketing efforts align with business goals and product offerings. Collaborate with external agencies and vendors as needed. Works on special projects as assigned, such as special events,... For full info follow application link. The Gerald L. Ignace Indian Health Center, Inc. provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. Equal Opportunity employer/Veteran/Disabled. American Indian and Veteran Preference employer. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/F3AA06BBC0DA4E49 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.