Flora Food Group
Communications Director- CPG
Flora Food Group, Hackensack, NJ, United States
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Job Title: Communications Director, North America
Location: Hackensack, NJ 3 X a week
Reports To: Chief Corporate Affairs & Communications Officer, Flora Food Group
Compensation Base Range- 200K-230K
Role Overview
The Communications Director for North America at Flora Food Group will drive regional communications strategies, tailoring global initiatives to effectively reach and resonate with North American audiences. This role is central to amplifying Flora Food Group's brand voice, engaging local stakeholders, and championing the company's mission to bring sustainable, plant-based food to more people. Working closely with the global communications team, this role ensures brand consistency and relevance while leading North America-specific initiatives that support business growth and reputation.
Key Responsibilities
Why Join Flora Food Group?
Flora Food Group offers a dynamic, purpose-driven environment focused on shaping the future of food through sustainability and innovation. As the Communications Director, North America, you'll have the opportunity to lead transformative projects, contribute to the global food conversation, and be part of a company committed to making nutritious, natural food accessible and sustainable worldwide and a dynamic, forward-thinking team.
What's next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Job Title: Communications Director, North America
Location: Hackensack, NJ 3 X a week
Reports To: Chief Corporate Affairs & Communications Officer, Flora Food Group
Compensation Base Range- 200K-230K
Role Overview
The Communications Director for North America at Flora Food Group will drive regional communications strategies, tailoring global initiatives to effectively reach and resonate with North American audiences. This role is central to amplifying Flora Food Group's brand voice, engaging local stakeholders, and championing the company's mission to bring sustainable, plant-based food to more people. Working closely with the global communications team, this role ensures brand consistency and relevance while leading North America-specific initiatives that support business growth and reputation.
Key Responsibilities
- Regional Communication Strategy: Develop and implement a comprehensive communications plan for the North American market, aligned with the company's global goals but customized for local impact.
- Media and Influencer Relations: Build and maintain strong relationships with key media and influencers in North America, enhancing Flora Food Group's visibility and positioning as a thought leader in plant-based food.
- Brand Positioning and Messaging: Lead efforts to effectively communicate Flora Food Group's brand story and commitment to sustainable, plant-based solutions, ensuring the brand message resonates with local audiences.
- Content Development: Create engaging content that highlights Flora Food Group's innovation, sustainability initiatives, and product offerings, from press releases to blog posts, social media, and executive communications.
- Crisis and Issues Management: Serve as the regional point person for crisis communication, providing real-time response to manage the brand's reputation and mitigate risk.
- Collaborative Leadership: Partner closely with cross-functional teams, including marketing, sustainability, and sales, to support key business initiatives. Coordinate with global communications to ensure consistency and alignment in messaging.
- Experience: Minimum of 8 years in communications, with at least 3 years focusing on North American markets. Experience in corporate communications within FMCG, food, or sustainability sectors required
- Media and PR Skills: Demonstrated ability to develop media strategies, foster relationships with press and influencers, and secure high-impact media placements.
- Local Market Insight: Deep understanding of North American consumer and media landscapes, with a knack for creating regionally relevant messages.
- Crisis Management: Proven experience in managing communications during high-stakes situations, with strong problem-solving skills.
- Content Creation: Strong writing and storytelling skills, with the ability to translate complex topics into compelling, accessible content for diverse audiences.
- Teamwork and Collaboration: Excellent interpersonal skills and the ability to work effectively with global teams.
- Bachelor's degree in Communications, Public Relations, Marketing, or related field is required.
Why Join Flora Food Group?
Flora Food Group offers a dynamic, purpose-driven environment focused on shaping the future of food through sustainability and innovation. As the Communications Director, North America, you'll have the opportunity to lead transformative projects, contribute to the global food conversation, and be part of a company committed to making nutritious, natural food accessible and sustainable worldwide and a dynamic, forward-thinking team.
What's next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.