Senior Director, Marketing Services

Boston, MA; Charlottesville, VA; Columbus, OH; Durham, NC; Remote, US Who We Are WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Location This role can be Work From Anywhere (Remote) with frequent travel (30%-40%) OR Work From Near (Hybrid) based out of one of our core offices in the US (Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH). The Opportunity The Senior Director, Marketing Services role requires a strategic focus on delivering results for clients while managing internal teams and contributing to the company's growth. You will oversee the growth of teams, clients, craft, and overall vision for marketing services technology alignment, and go-to-market offerings. This senior leader will be responsible for developing and implementing WillowTree's integrated marketing services based on the strategic directions set for the company. Your focus will be on fostering a culture of accountability, collaboration, innovation, and client-centricity while scaling our capabilities to deliver unique, high-impact solutions that exceed client expectations across strategy, MarTech implementation, web development, and lifecycle marketing execution leveraging Adobe and best-in-class technologies (Braze, Segment, Amplitude, etc). This leadership position will work closely with our service discipline heads, shaping their strategies to align with WillowTree’s solutions vision and continuously evolving our portfolio of services, skills, and capabilities to address emerging client needs and market trends. The role is highly cross-functional, requiring strong leadership, industry expertise, client-centricity, and a data-driven approach to deliver value and growth. Responsibilities Client Relationship Management Oversee the client journey to ensure high satisfaction and retention, focusing on measurable outcomes and effective communication. Work closely with account managers to identify opportunities for expanding services with existing clients, including upselling or cross-selling digital marketing and web development solutions. Engage in high-level discussions with clients to understand their unique needs and challenges, guiding the development of tailored solutions that deliver value. Team Leadership and Development Hire, mentor, and retain skilled professionals in digital marketing, content strategy, analytics, and web development. Encourage collaboration among marketers, developers, designers, and analytics professionals to create cohesive, high-performing teams. Create training programs and growth paths that enhance skills and foster innovation within the team. Product and Service Development Lead teams as they design and implement effective digital lifecycle marketing strategies. Ensure the development of websites, apps, and digital platforms that are user-centric and functionally sound. Oversee campaign creation, targeting, testing, and optimization, ensuring campaigns align with client objectives. Operational Oversight Ensure projects are delivered on time, within scope, and on budget. Establish and monitor KPIs for the division. Ensure quality standards are met in both the creative and technical aspects of lifecycle marketing and web development deliverables. Business Development and Sales Support Work with the sales team to pitch digital lifecycle marketing and web development services to prospective clients. Guide the creation of proposals, ensuring they highlight the division’s strengths. Set and achieve revenue targets for the division. Data and Analytics Establish processes to collect, analyze, and act on data related to customer behavior and campaign performance. Lead initiatives to implement personalization and customer segmentation strategies. Train teams on best practices to leverage analytics to optimize campaigns. Budgeting and Financial Management Oversee the profit and loss of the division. Make strategic decisions about resource allocation and budgeting. Monitor and manage costs. Experience: 10+ years of relevant leadership experience within a top-tier management consultancy or global enterprise with a focus on Marketing Services. Leadership experience in technology consulting, project management, and executive partnerships. Clear and tested experience in leading cross-functional teams and managing P&L responsibilities. Industry Knowledge: In-depth knowledge of Marketing Services and Analytics technologies and tools. Familiarity with emerging trends and best practices in Marketing Services. Exceptional leadership and people management skills. Excellent strategic thinking and problem-solving abilities. Qualifications Minimum 10 years working with digital marketing engagement strategy and lifecycle messaging. Minimum 5 years working with products within the Adobe Marketing Cloud, Braze, and other MarTech ecosystems. Deep experience in a digital marketing professional services agency or consulting firm engaging with F500-level client accounts. Strong leadership and people management skills. Bonus Points Master’s Degree in Business Administration. Why WillowTree? We offer a place to be yourself. Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits. WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. What We'll Offer Healthcare benefits - Medical, Vision, Dental. Life & Disability Insurance. 401K matching. Flexible paid time off & paid company holidays. Employee Share Purchase Plan. Employee Assistance Program (EAP). USA Pay Range: $190,000 - $246,000 USD #J-18808-Ljbffr