Marketing Campaign Specialist

Summary:
We are seeking a Marketing Campaign Specialist to support the planning, coordination, and execution of digital marketing demand generation campaigns across multiple channels. In this role, you will collaborate with internal teams and external agency partners to deliver campaigns that generate leads for the sales organization.

Your primary goal will be to set up, execute, and optimize digital demand generation campaigns to achieve predefined objectives. The ideal candidate has experience managing the creative development process, executing campaigns using marketing automation platforms, and analyzing performance metrics to drive continuous improvement.

Experience with marketing automation tools, particularly Salesforce Marketing Cloud, is critical for success in this role.

As part of the Digital Demand Generation team, you will contribute to efforts in ABM, Email Marketing, and Paid Search, while collaborating with the broader Digital Marketing team to maximize lead generation across all channels, including Digital Advertising, Social Media, Events, and Organic Search.

Responsibilities:

• Plan, execute, and optimize data-driven marketing campaigns to meet sales targets.
• Manage the Demand Generation calendar alongside team members.
• Coordinate multi-channel campaigns across the customer journey by collaborating with specialists in platforms like Salesforce Marketing Cloud (Email) and Demandbase (ABM).
• Partner with key stakeholders, including product marketing, creative teams, product management, and strategy teams, to define and execute campaign strategies.
• Track, analyze, and report on campaign performance, while documenting best practices and establishing benchmarks for future initiatives.