Sr. Product Marketing Manager , Outbound Communications

Sr. Product Marketing Manager , Outbound Communications Job ID: 2852001 | Amazon.com Services LLC Outbound Communications is seeking a Sr. Product Marketing Manager to experiment and optimize the content and creative strategy for Amazon’s WhatsApp channel internationally. Outbound Communications is responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content go-to-market strategies, execute well-structured experiments, scale successful programs, and optimize performance against clear, and jointly shared, goals. You will be focused on building and implementing a global strategy that is inclusive of events, cross-category evergreen content, new content formats, and strategic business priorities. Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will own developing a go-to-market WhatsApp strategy for emerging and established locales, aimed to test, learn, and scale communications. You will regularly partner with engineering, finance, and analytics teams to not only scale and automate, but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders. This role does involve frequent international travel. Key job responsibilities Create the global marketing GTM strategy for WhatsApp Partner with finance, design, analytics, product, and engineering teams to develop new, global programs WhatsApp programs, automating where possible Define experiments and optimize to drive meaningful insights and recommendations Define and own goals, including unlocking new business strategies and channels Communicate results regularly with internal stakeholders and teams to iterate on opportunities Present strategy, learnings, and recommendations to senior leadership Track, measure, and report on channel results, contributing to business reviews regularly Drive thought leadership with regards to Outbound Marketing worldwide. BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches PREFERRED QUALIFICATIONS - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. Posted: January 7, 2025 #J-18808-Ljbffr