Regional Business Development Manager

We are seeking an experienced and results-driven Sales Manager to lead and develop our sales team for a growing equipment rental company. Based in Brighton, CO, this role will oversee a small but impactful territory, managing four store locations and a team of three outside sales representatives. The Sales Manager will be a "player-coach," actively contributing to sales while guiding and mentoring the team to achieve revenue and utilization goals. Key Responsibilities: Team Leadership: Lead, coach, and develop a team of three outside sales representatives to drive revenue growth and maintain high fleet utilization. Set clear performance expectations, provide regular feedback, and conduct performance evaluations. Foster a collaborative and motivated team environment focused on customer success. Sales Strategy & Execution: Develop and execute sales strategies to increase market share and revenue within the territory. Actively participate in sales efforts by building and maintaining relationships with key accounts, including large national and regional customers. Leverage market insights to identify new opportunities and target customers focused on service, loyalty, and long-term relationships. Customer Focus: Ensure superior customer service and responsiveness, acting as a problem-solver for customer needs. Build loyalty by understanding client challenges and delivering tailored equipment rental solutions. Operations & Reporting: Monitor regional fleet utilization and ensure resources are effectively allocated across the four stores. Track sales activity and performance metrics using the company’s CRM system Collaborate with operations to align sales efforts with fleet availability and service capabilities. Key Metrics for Success: Revenue growth and fleet utilization Expansion of key accounts and customer base Team performance and sales activity metrics Requirements: Proven experience in sales management, preferably in equipment rental or a related industry. Strong leadership and coaching skills with a hands-on approach Ability to analyze market trends and develop effective sales strategies Exceptional communication and interpersonal skills, with the ability to build relationships at all levels Experience with CRM tools and performance tracking. Willingness to travel within the assigned territory (40-60%)