Director of Brand Strategy

Director of Brand Strategy Join a fast-growing lifestyle and resort brand redefining modern living. We are seeking a visionary Director of Brand Strategy to shape and elevate our brand identity, creative vision, and storytelling. This role combines strategic expertise with hands-on creative leadership to ensure every interaction—digital, physical, and experiential—reflects our mission and resonates deeply with our audience. Key Responsibilities Creative Strategy & Vision Develop and implement a forward-thinking creative vision that enhances brand storytelling and emotional engagement. Drive the creation of comprehensive brand guidelines that ensure consistent visual, verbal, and experiential branding across all touchpoints. Conceptualize and lead impactful campaigns that align with business goals and reinforce our mission. Content Creation & Oversight Oversee the production of high-quality assets, including social media content, videos, advertisements, and packaging. Collaborate with marketing to design performance-driven campaigns that also build long-term brand equity. Lead innovative brand initiatives, from viral digital campaigns to experiential marketing activations. Manage and mentor the in-house creative team and external agency partners, fostering collaboration and excellence. Brand Development Partner with cross-functional teams, including Product, Marketing, Web, and Data, to ensure creative strategies are informed by customer insights. Create initiatives to increase visibility and share of voice in the apparel industry with bold, thought-provoking campaigns. Data-Driven Success Define and track KPIs for creative campaigns, including engagement, brand lift, and conversion metrics. Use analytics tools (e.g., Google Analytics, social insights) to measure campaign performance and optimize strategies. Conduct A/B testing to refine messaging and identify impactful creative elements. Analyze audience behavior and feedback to continually enhance messaging and creative direction. Deliver performance reports with actionable insights to inform future strategies. What You'll Bring Visionary Leadership : Proven experience shaping and scaling brand identities in high-growth environments. Creative Expertise : 5 years in a creative role; experience managing teams is a plus. Design Sensibility : Strong aesthetic judgment with proficiency in tools like Adobe Creative Suite and Figma. Analytical Skills : Ability to leverage data to inform decisions and measure creative ROI. Collaborative Spirit : Enthusiasm for building and innovating in a fast-paced, early-stage brand. Join us as we reimagine the basics and inspire confidence in every customer touchpoint.