Brand Marketing Manager

In this position, you will be responsible for: Pursuing Brand/Marketing Strategy Adopt the Strategy for Kroon and El Gallo Azul and ensure consistent brand development Actively contribute to Mexico team strategies and plans from Marketing perspective Co-create Innovation ideas, convert viable ideas into plans and deliver on projects Set KPI’s for brands and track progress Owning the Marketing Calendar Develop and manage Marketing Calendar for Kroon and El Gallo Azul to enable team to reach business objectives Manage A&P budget Ensure OTIF activation on Marketing Calendar POS materials coordination Event development and execution Communication Development Coordinate development of key communication materials and content ATL/BTL media plans & executions. Social media & influences: brief on content and give approvals, monthly track results (reach, engagement, awareness) PR development focused on building brand reputation Distributor & Agency Management Manage relationship & contract with key agencies Set KPI’s and track progress Coordinate invoicing streams via administration system Training: train Sales Force on the brands and stories to bring to market Analysis & Business Review Interpret available market insights from Business/Market Intelligence reports and other available sources and utilize the insights in developing and improving the brand strategy. Actively contribute to monthly business review (internal and with customers) by reporting on progress and determine follow up actions Nielsen monthly analysis providing insights to drive business decisions Consumer surveys to test new products and concepts Yearly brand tracking measuring awareness and brand health

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