L'Oreal USA, Inc
Director, Advocacy & Influencer, CeraVe US
L'Oreal USA, Inc, New York, New York, us, 10261
Job Title
: Director, Advocacy & Influencer Marketing, CeraVe US Division:
L'Oreal Dermatological Brands Location:
Hudson Yards, New York, NY Reports To:
AVP, Brand Engagement Lead, CeraVe US and dotted line to AVP, Advocacy & Influencer Marketing, LDB Digital US Who We Are: For more than a century, L'Oreal has dedicated its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oreal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty.
Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin. What You Will Learn: The CeraVe brand is looking for a social media and marketing leader to elevate the brand's presence to consumers in the US. The Director will manage the critical function of Advocacy & Influencer marketing and ensure it is integrated effectively across all marketing functions. The Director is steeped in social media and is a close follower of trends across all platforms. The Director will lead a team of Managers (Senior to Assistant) to achieve critical social media KPIs that will ensure CeraVe remains top of mind, relevant, and memorable in the minds of all types of consumers. The Director will bring to life key marketing moments of the brand such as tentpole activations and brand innovation launches by collaborating across US Marketing, DMI/Global Marketing, and Divisional & Global counterparts. The Director will lead the team to develop brand advocates at all levels from nano to VIP, using the latest strategies such as community development, social commerce, social listening, and AI-led technologies. The Director will differentiate CeraVe's A&I and Social Media presence in the challenging skincare space, where brands remain competitive through agility in trend content creation, influencer engagement, and maximizing advocacy. The Director will navigate the brand to increased brand awareness and sales growth. ADVOCACY & INFLUENCER MARKETING
Oversee a team of Managers (3) that deliver on campaign strategy and execute tactical deployment of influencer marketing for CeraVe in the US in support of major marketing campaigns/tentpoles and product launches. Work with the team to develop an overarching strategy for A&I that reflects trends and dynamics in the market, changes in social platforms, and keeps the CeraVe brand competitive. Identify relevant cultural trends and ensure integration in content across all teams to maximize relevance on social media platforms. Work closely with owned counterparts to maximize paid social marketing presence of A&I content on social media platforms. Manage the team to ensure influencers are developed on all levels from nano to VIP and continue to grow the number of activated influencers. Ensure team is meeting critical A&I KPIs and is consistently in top ranking for skincare and medical advocacy verticals.
ADVOCACY MANAGEMENT
Ensure the team develops a balance of "Love" vs "Paid" content through advocacy in community development and other brand-love tactics. Work with Director of PR and Marketing teams to navigate brand partnerships that elevate and expand the brand presence.
CROSS FUNCTIONAL MANAGEMENT AND COORDINATION
Work closely with the AVP of Advocacy & Influencer Marketing on LDB Digital US as well as Global LDB Digital counterparts to ensure strong synergy of execution and alignment to L'Oreal goals. Collaborate with DMI/Global Marketing counterparts on the development of marketing playbooks. Coordinate across US Marketing, DMI, and Media teams to ensure flawless execution of major tentpoles and innovation launches.
AGENCY & BUDGET MANAGEMENT
Act as key relationship holder of agency and vendor relationships, ensuring resourcing needs are met. Oversee budget management of all key functions including influencer contracting spends and agency partner retainers.
REPORTING & PRESENTATIONS
Develop executive presentations that reflect on strategy, impact, and future learnings of all campaigns. Integrate reporting of KPIs and metrics into campaign reports and executive presentations. Work cross-functionally on LUSA and Global levels to report back on performance in reporting tools.
TEAM MANAGEMENT & DEVELOPMENT
Develop a team of managers to function at their maximum efficiency. Work with each individual on personal and professional growth and create growth plans. Create a team culture that values diverse opinions and energy while moving at CeraVe-speed.
What We Are Looking For: Required Qualifications: Bachelor's Degree in marketing, communications, or public relations 8-10 Years of Experience in marketing in the skincare, beauty and/or CPG industry Passionate about social media, particularly trends and conversations in the beauty and skincare space. Experience in creating and delivering effective presentations via PowerPoint and proficient in MS Word, Excel and Outlook Experienced with Traackr platform for reporting of influencer marketing performance. Strategic planner and creative thinker with a strong vision and collaborative mindset. Proven ability to manage multiple projects with aggressive timelines. Change agile and demonstrate success in a fast-paced, evolving landscape. Strong teamwork and collaboration skills. Experience managing content and creative, and well versed with creator communities. Required to be in office 3 days per week. Preferred Qualifications: Master's Degree in Marketing, Communications, Beauty/Skincare Management, Business and/or relevant area. Relevant Industry Certifications As an integral part of our culture at L'Oreal, wellness is at our core. We offer a generous Benefits Package (Medical, Dental, Vision, 401K), flexible time off, work from home days, and a pension plan. Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Additional Benefits Information: Salary Range
: $138,500-$200,800 (The actual compensation will depend on various job-related factors) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don't meet every single requirement?
At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed, we encourage you to apply anyway! We are an
Equal Opportunity Employer
and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees.
#J-18808-Ljbffr
: Director, Advocacy & Influencer Marketing, CeraVe US Division:
L'Oreal Dermatological Brands Location:
Hudson Yards, New York, NY Reports To:
AVP, Brand Engagement Lead, CeraVe US and dotted line to AVP, Advocacy & Influencer Marketing, LDB Digital US Who We Are: For more than a century, L'Oreal has dedicated its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oreal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty.
Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin. What You Will Learn: The CeraVe brand is looking for a social media and marketing leader to elevate the brand's presence to consumers in the US. The Director will manage the critical function of Advocacy & Influencer marketing and ensure it is integrated effectively across all marketing functions. The Director is steeped in social media and is a close follower of trends across all platforms. The Director will lead a team of Managers (Senior to Assistant) to achieve critical social media KPIs that will ensure CeraVe remains top of mind, relevant, and memorable in the minds of all types of consumers. The Director will bring to life key marketing moments of the brand such as tentpole activations and brand innovation launches by collaborating across US Marketing, DMI/Global Marketing, and Divisional & Global counterparts. The Director will lead the team to develop brand advocates at all levels from nano to VIP, using the latest strategies such as community development, social commerce, social listening, and AI-led technologies. The Director will differentiate CeraVe's A&I and Social Media presence in the challenging skincare space, where brands remain competitive through agility in trend content creation, influencer engagement, and maximizing advocacy. The Director will navigate the brand to increased brand awareness and sales growth. ADVOCACY & INFLUENCER MARKETING
Oversee a team of Managers (3) that deliver on campaign strategy and execute tactical deployment of influencer marketing for CeraVe in the US in support of major marketing campaigns/tentpoles and product launches. Work with the team to develop an overarching strategy for A&I that reflects trends and dynamics in the market, changes in social platforms, and keeps the CeraVe brand competitive. Identify relevant cultural trends and ensure integration in content across all teams to maximize relevance on social media platforms. Work closely with owned counterparts to maximize paid social marketing presence of A&I content on social media platforms. Manage the team to ensure influencers are developed on all levels from nano to VIP and continue to grow the number of activated influencers. Ensure team is meeting critical A&I KPIs and is consistently in top ranking for skincare and medical advocacy verticals.
ADVOCACY MANAGEMENT
Ensure the team develops a balance of "Love" vs "Paid" content through advocacy in community development and other brand-love tactics. Work with Director of PR and Marketing teams to navigate brand partnerships that elevate and expand the brand presence.
CROSS FUNCTIONAL MANAGEMENT AND COORDINATION
Work closely with the AVP of Advocacy & Influencer Marketing on LDB Digital US as well as Global LDB Digital counterparts to ensure strong synergy of execution and alignment to L'Oreal goals. Collaborate with DMI/Global Marketing counterparts on the development of marketing playbooks. Coordinate across US Marketing, DMI, and Media teams to ensure flawless execution of major tentpoles and innovation launches.
AGENCY & BUDGET MANAGEMENT
Act as key relationship holder of agency and vendor relationships, ensuring resourcing needs are met. Oversee budget management of all key functions including influencer contracting spends and agency partner retainers.
REPORTING & PRESENTATIONS
Develop executive presentations that reflect on strategy, impact, and future learnings of all campaigns. Integrate reporting of KPIs and metrics into campaign reports and executive presentations. Work cross-functionally on LUSA and Global levels to report back on performance in reporting tools.
TEAM MANAGEMENT & DEVELOPMENT
Develop a team of managers to function at their maximum efficiency. Work with each individual on personal and professional growth and create growth plans. Create a team culture that values diverse opinions and energy while moving at CeraVe-speed.
What We Are Looking For: Required Qualifications: Bachelor's Degree in marketing, communications, or public relations 8-10 Years of Experience in marketing in the skincare, beauty and/or CPG industry Passionate about social media, particularly trends and conversations in the beauty and skincare space. Experience in creating and delivering effective presentations via PowerPoint and proficient in MS Word, Excel and Outlook Experienced with Traackr platform for reporting of influencer marketing performance. Strategic planner and creative thinker with a strong vision and collaborative mindset. Proven ability to manage multiple projects with aggressive timelines. Change agile and demonstrate success in a fast-paced, evolving landscape. Strong teamwork and collaboration skills. Experience managing content and creative, and well versed with creator communities. Required to be in office 3 days per week. Preferred Qualifications: Master's Degree in Marketing, Communications, Beauty/Skincare Management, Business and/or relevant area. Relevant Industry Certifications As an integral part of our culture at L'Oreal, wellness is at our core. We offer a generous Benefits Package (Medical, Dental, Vision, 401K), flexible time off, work from home days, and a pension plan. Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Additional Benefits Information: Salary Range
: $138,500-$200,800 (The actual compensation will depend on various job-related factors) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don't meet every single requirement?
At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed, we encourage you to apply anyway! We are an
Equal Opportunity Employer
and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. Our Safe Together Plan:
Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees.
#J-18808-Ljbffr