Altice USA
Director Social Media & Content
Altice USA, New York, New York, us, 10261
Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
Job Summary
The Director, Social Media & Digital Content, is an integral leadership role in the Consumer Services Organization and reports directly to the VP of Customer Communications. You will be responsible for leading the strategy, planning, execution, distribution, and digital reputation of our organic and influencer content. This role is responsible for leading dynamic social-first content that propels Optimum as a telecommunications industry leader. Responsibilities
Develop the social media content strategy for all Optimum social channels to increase engagement, brand awareness, organic social following, and retention. Create content calendar for monthly and quarterly planning, scheduling, and execution for social channels. Be the creative director for all omni-channel/integrated marketing promotional content. Establish and track KPIs for each social platform based on previous performance. Develop influencer marketing strategy and KPIs by identifying potential partnerships. Review existing social listening/community management process and develop new ways to manage social activity. Manage social media agency relationship and strategy. Stay up to date on all available products, promotions, launches, and brand news. Follow TV, film, and entertainment trends to include in content strategy planning. Liaise with PR/Comms team to ensure events and cultural diversity are represented in marketing efforts. Work with brand team to develop persona for social media voice and digital reputation. Collaborate with internal creative production team and external agencies to create engaging content. Qualifications
8-10 years min. of experience in a social media management/leadership role. Bachelor's degree in Marketing, Communications, or related fields; MBA preferred. Strong awareness of cultural trends relevant to our target audience. Demonstrated ability in developing and executing best-in-class social media and influencer strategies. Thorough knowledge of various social media platforms. Strong knowledge and experience of analytics within native social media and third-party ad platforms. Excellent project management and leadership skills. Results-oriented leader with ability to develop and communicate vision and strategy. At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees shapes our culture and defines Optimum as a place of excellence, trustworthiness, and thriving community. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team.
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The Director, Social Media & Digital Content, is an integral leadership role in the Consumer Services Organization and reports directly to the VP of Customer Communications. You will be responsible for leading the strategy, planning, execution, distribution, and digital reputation of our organic and influencer content. This role is responsible for leading dynamic social-first content that propels Optimum as a telecommunications industry leader. Responsibilities
Develop the social media content strategy for all Optimum social channels to increase engagement, brand awareness, organic social following, and retention. Create content calendar for monthly and quarterly planning, scheduling, and execution for social channels. Be the creative director for all omni-channel/integrated marketing promotional content. Establish and track KPIs for each social platform based on previous performance. Develop influencer marketing strategy and KPIs by identifying potential partnerships. Review existing social listening/community management process and develop new ways to manage social activity. Manage social media agency relationship and strategy. Stay up to date on all available products, promotions, launches, and brand news. Follow TV, film, and entertainment trends to include in content strategy planning. Liaise with PR/Comms team to ensure events and cultural diversity are represented in marketing efforts. Work with brand team to develop persona for social media voice and digital reputation. Collaborate with internal creative production team and external agencies to create engaging content. Qualifications
8-10 years min. of experience in a social media management/leadership role. Bachelor's degree in Marketing, Communications, or related fields; MBA preferred. Strong awareness of cultural trends relevant to our target audience. Demonstrated ability in developing and executing best-in-class social media and influencer strategies. Thorough knowledge of various social media platforms. Strong knowledge and experience of analytics within native social media and third-party ad platforms. Excellent project management and leadership skills. Results-oriented leader with ability to develop and communicate vision and strategy. At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees shapes our culture and defines Optimum as a place of excellence, trustworthiness, and thriving community. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team.
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