Fashion Nova
Retention Marketing Specialist
Fashion Nova, Beverly Hills, California, United States, 90211
ABOUT US
Fashion Nova
is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids, and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide,
Fashion Nova
earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike. Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for
Fashion Nova
in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online– powered by an innovative, social media-first marketing strategy. Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion! The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga, and Offset and its styles have been worn by many celebrities, artists, and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner. ROLE OVERVIEW We are looking for a Retention Marketing Specialist who will be a tactical, execution expert for customer-first, integrated marketing campaigns and initiatives. As part of our team, you will drive marketing execution in your assigned area. You will develop, implement, assess, report, and communicate on high-performing, data-driven integrated marketing tactics and campaigns. To be successful in this role, you must be able to keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills and have a true passion for people. KEY RESPONSIBILITIES Drive marketing execution in your assigned area. Develop, implement, assess, report, and communicate on high-performing, data-driven integrated marketing tactics and campaigns. Collaborate closely with our creative team, client marketing team, and marketing strategy team. Help bring plans and ideas to life as the execution expert. Accountable for delivery of tactics on-time, on quality, and on strategy. Submit creative requests for projects via a digital workflow tool to the creative team. Provide edits to completed designs as needed. Provide copy development support to the creative team for marketing materials. Work within the marketing project management system to keep work on track and all stakeholders informed. Manage workflow, review cycles, and approvals of marketing materials. Implement, update, and manage assigned tactics, including content creation and metrics reporting. Create strong cross-functional relationships with marketing and other peers. Conduct market research to understand consumer behaviors. Review former campaigns to identify strengths and weaknesses. Conceptualize marketing campaigns that address client pain points. Use customer data to drive message and content personalization. Create well-written copy that is free from mistakes and on-brand. Collaborate with graphic designers to improve output appearance. Maintain and acquire customer lists for email communications. Deploy emails using automation software. Monitor and report on each campaign. Keep current on email/SMS trends and policies. ROLE REQUIREMENTS A minimum of four years related experience in Marketing, Communications, or related fields. Detail-oriented, organized, self-starter with the ability to prioritize workload. Experience with Sailthru, Shopify Plus, and Google Analytics. Strong written and verbal communication skills. Ability to analyze and interpret data and solve practical problems. Knowledge of mathematical concepts such as fractions, percentages, and ratios. Proficient in Microsoft Office suite. BA/BS degree or equivalent work experience. Schedule: Monday – Friday | Core business hours | Onsite. BENEFITS NEW state-of-the-art HQ upcoming in 2024! Formalized career paths. Flat management platform. Manager Training Academy. Creative Development Internship Program. Fashion Nova Cares Program. Flexible Paid Time Off (PTO). Medical, Dental, and Vision Coverage. 401k match, with immediate vesting upon eligibility. Stocked kitchens with gratis snacks and drinks. Weekly catered lunches. Summer Fridays at Headquarters. Team bonding events and programs. Employee discounts. Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are committed to equal employment opportunities and will continue to recruit, hire, train, and advance qualified individuals without regard to protected characteristics.
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is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids, and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide,
Fashion Nova
earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike. Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for
Fashion Nova
in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online– powered by an innovative, social media-first marketing strategy. Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion! The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga, and Offset and its styles have been worn by many celebrities, artists, and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner. ROLE OVERVIEW We are looking for a Retention Marketing Specialist who will be a tactical, execution expert for customer-first, integrated marketing campaigns and initiatives. As part of our team, you will drive marketing execution in your assigned area. You will develop, implement, assess, report, and communicate on high-performing, data-driven integrated marketing tactics and campaigns. To be successful in this role, you must be able to keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills and have a true passion for people. KEY RESPONSIBILITIES Drive marketing execution in your assigned area. Develop, implement, assess, report, and communicate on high-performing, data-driven integrated marketing tactics and campaigns. Collaborate closely with our creative team, client marketing team, and marketing strategy team. Help bring plans and ideas to life as the execution expert. Accountable for delivery of tactics on-time, on quality, and on strategy. Submit creative requests for projects via a digital workflow tool to the creative team. Provide edits to completed designs as needed. Provide copy development support to the creative team for marketing materials. Work within the marketing project management system to keep work on track and all stakeholders informed. Manage workflow, review cycles, and approvals of marketing materials. Implement, update, and manage assigned tactics, including content creation and metrics reporting. Create strong cross-functional relationships with marketing and other peers. Conduct market research to understand consumer behaviors. Review former campaigns to identify strengths and weaknesses. Conceptualize marketing campaigns that address client pain points. Use customer data to drive message and content personalization. Create well-written copy that is free from mistakes and on-brand. Collaborate with graphic designers to improve output appearance. Maintain and acquire customer lists for email communications. Deploy emails using automation software. Monitor and report on each campaign. Keep current on email/SMS trends and policies. ROLE REQUIREMENTS A minimum of four years related experience in Marketing, Communications, or related fields. Detail-oriented, organized, self-starter with the ability to prioritize workload. Experience with Sailthru, Shopify Plus, and Google Analytics. Strong written and verbal communication skills. Ability to analyze and interpret data and solve practical problems. Knowledge of mathematical concepts such as fractions, percentages, and ratios. Proficient in Microsoft Office suite. BA/BS degree or equivalent work experience. Schedule: Monday – Friday | Core business hours | Onsite. BENEFITS NEW state-of-the-art HQ upcoming in 2024! Formalized career paths. Flat management platform. Manager Training Academy. Creative Development Internship Program. Fashion Nova Cares Program. Flexible Paid Time Off (PTO). Medical, Dental, and Vision Coverage. 401k match, with immediate vesting upon eligibility. Stocked kitchens with gratis snacks and drinks. Weekly catered lunches. Summer Fridays at Headquarters. Team bonding events and programs. Employee discounts. Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are committed to equal employment opportunities and will continue to recruit, hire, train, and advance qualified individuals without regard to protected characteristics.
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