Society for Nonprofits
BRAND AWARENESS & ENGAGEMENT MANAGER
Society for Nonprofits, Chicago, Illinois, United States, 60290
Mission(s): Housing and Homelessness
Religion
Substance Abuse and Addiction
Salary: $70,000/Yr - to - $85,000/Yr Job Type: Full Time Posted On: Dec 20, 2024 MINIMUM REQUIREMENTS Education: Bachelor's Degree Nonprofit Experience: Desired / Not Required JOB DESCRIPTION About Us: At Pacific Garden Mission (PGM), we are passionate about the gospel and transforming lives through it. Our desire is to connect with those lost and hurting who find themselves in desperate situations, and to show them the true Way to a new life. We are a non-profit organization, supported fully by our donors, and every service offered is completely free to our transient guests. We believe that a hand up is a much more loving means of assistance than a hand out, and we seek to aid our guests in becoming healthy and productive members of society – and ultimately, followers of Christ. Position Overview: To achieve critical goals such as expanding brand awareness, generating leads, increasing app downloads and engagement, and bolstering ministry support, we recognize the need for a scalable, data-driven marketing strategy. We are seeking a visionary and versatile Brand Awareness and Engagement Manager to lead the development of this strategy and execute impactful marketing initiatives while ensuring alignment across all departments. The Brand Awareness & Engagement Manager will be tasked with developing and implementing a comprehensive, scalable marketing strategy to achieve organizational goals. This position requires a creative, analytical, and collaborative individual who can work across teams to deliver impactful marketing campaigns. Key responsibilities include designing the strategy, managing campaigns, creating compelling content, optimizing web and ad performance, and enhancing the effectiveness of our digital outreach. This role will report directly to the PGM President and work closely with members of various PGM departments including Unshackled (an audio drama ministry focused on sharing stories of lives transformed by Jesus), Donor Development, and PGM TV (a weekly program of both testimonies and sermons shot at PGM). This person will also work closely with the Mission’s part-time Social Media Coordinator. Key Responsibilities:
Design and implement a scalable, data-driven marketing strategy aligned with organizational goals. Develop campaigns to expand brand awareness, generate leads, drive app downloads, and increase ministry support. Manage marketing efforts across multiple platforms, including social media, email, website, and paid advertising. Monitor and analyze marketing performance metrics to refine and optimize strategies for maximum impact. Content Creation
Produce high-quality, engaging content tailored for platforms like TikTok, Instagram, YouTube, and Facebook. Develop video content, social media graphics, and interactive materials to drive engagement and connect with target audiences. Work closely with the Social Media Coordinator to maintain a cohesive and consistent brand voice across all platforms. SEO & Website Management
Optimize website content to improve search engine visibility and user experience. Establish and maintain GA4 tracking to gather actionable insights on website traffic and user behavior. Ensure website performance supports overall marketing objectives, including lead generation and app downloads. Collaborate with IT and design teams to implement website updates and improvements as needed. Paid Advertising
Plan, execute, and optimize paid ad campaigns across platforms, including TikTok, YouTube, Google Ads, and Facebook Ads. Monitor ad performance, test creative elements, and implement strategies to maximize ROI. Ensure seamless integration of ad campaigns with broader marketing initiatives. Serve as a liaison between marketing and departments such as PGM TV, the Unshackled Ministry, and the Office of Development. Facilitate regular meetings to ensure alignment of goals, strategies, and deliverables across teams. Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). 5+ years of experience in marketing, digital media, or a related role. Proven ability to develop and execute successful marketing strategies and campaigns. Strong skills in content creation, including video production, social media graphics, and interactive content. Expertise in SEO best practices, website management, and tools like GA4. Experience managing paid ad campaigns across platforms (TikTok, YouTube, Google Ads). Analytical mindset with the ability to interpret data and make data-driven decisions. Excellent communication, organizational, and project management skills. Passion for advancing the mission of PGM and Unshackled. What We Offer:
Health Insurance Plus Dental & Vision A mission-driven work environment with opportunities to make a lasting impact. Competitive salary commensurate with experience. Professional development and training opportunities. Collaboration with a dedicated team passionate about sharing hope and transforming lives.
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Salary: $70,000/Yr - to - $85,000/Yr Job Type: Full Time Posted On: Dec 20, 2024 MINIMUM REQUIREMENTS Education: Bachelor's Degree Nonprofit Experience: Desired / Not Required JOB DESCRIPTION About Us: At Pacific Garden Mission (PGM), we are passionate about the gospel and transforming lives through it. Our desire is to connect with those lost and hurting who find themselves in desperate situations, and to show them the true Way to a new life. We are a non-profit organization, supported fully by our donors, and every service offered is completely free to our transient guests. We believe that a hand up is a much more loving means of assistance than a hand out, and we seek to aid our guests in becoming healthy and productive members of society – and ultimately, followers of Christ. Position Overview: To achieve critical goals such as expanding brand awareness, generating leads, increasing app downloads and engagement, and bolstering ministry support, we recognize the need for a scalable, data-driven marketing strategy. We are seeking a visionary and versatile Brand Awareness and Engagement Manager to lead the development of this strategy and execute impactful marketing initiatives while ensuring alignment across all departments. The Brand Awareness & Engagement Manager will be tasked with developing and implementing a comprehensive, scalable marketing strategy to achieve organizational goals. This position requires a creative, analytical, and collaborative individual who can work across teams to deliver impactful marketing campaigns. Key responsibilities include designing the strategy, managing campaigns, creating compelling content, optimizing web and ad performance, and enhancing the effectiveness of our digital outreach. This role will report directly to the PGM President and work closely with members of various PGM departments including Unshackled (an audio drama ministry focused on sharing stories of lives transformed by Jesus), Donor Development, and PGM TV (a weekly program of both testimonies and sermons shot at PGM). This person will also work closely with the Mission’s part-time Social Media Coordinator. Key Responsibilities:
Design and implement a scalable, data-driven marketing strategy aligned with organizational goals. Develop campaigns to expand brand awareness, generate leads, drive app downloads, and increase ministry support. Manage marketing efforts across multiple platforms, including social media, email, website, and paid advertising. Monitor and analyze marketing performance metrics to refine and optimize strategies for maximum impact. Content Creation
Produce high-quality, engaging content tailored for platforms like TikTok, Instagram, YouTube, and Facebook. Develop video content, social media graphics, and interactive materials to drive engagement and connect with target audiences. Work closely with the Social Media Coordinator to maintain a cohesive and consistent brand voice across all platforms. SEO & Website Management
Optimize website content to improve search engine visibility and user experience. Establish and maintain GA4 tracking to gather actionable insights on website traffic and user behavior. Ensure website performance supports overall marketing objectives, including lead generation and app downloads. Collaborate with IT and design teams to implement website updates and improvements as needed. Paid Advertising
Plan, execute, and optimize paid ad campaigns across platforms, including TikTok, YouTube, Google Ads, and Facebook Ads. Monitor ad performance, test creative elements, and implement strategies to maximize ROI. Ensure seamless integration of ad campaigns with broader marketing initiatives. Serve as a liaison between marketing and departments such as PGM TV, the Unshackled Ministry, and the Office of Development. Facilitate regular meetings to ensure alignment of goals, strategies, and deliverables across teams. Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). 5+ years of experience in marketing, digital media, or a related role. Proven ability to develop and execute successful marketing strategies and campaigns. Strong skills in content creation, including video production, social media graphics, and interactive content. Expertise in SEO best practices, website management, and tools like GA4. Experience managing paid ad campaigns across platforms (TikTok, YouTube, Google Ads). Analytical mindset with the ability to interpret data and make data-driven decisions. Excellent communication, organizational, and project management skills. Passion for advancing the mission of PGM and Unshackled. What We Offer:
Health Insurance Plus Dental & Vision A mission-driven work environment with opportunities to make a lasting impact. Competitive salary commensurate with experience. Professional development and training opportunities. Collaboration with a dedicated team passionate about sharing hope and transforming lives.
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