Tennessee Society of Association Executives
Manager, Marketing & Communications
Tennessee Society of Association Executives, Chicago, Illinois, United States, 60290
Primary Purpose:
The Manager, Marketing & Communications will assist in driving the development, implementation, and oversight of the organization’s marketing and communication strategies to elevate brand awareness, engage audiences, and foster a positive brand image at all levels of the association. This role will assist the team to plan, execute, and measure multi-channel campaigns that align with business objectives, enhance customer loyalty, and support organizational growth. The ideal candidate is a strategic thinker and a hands-on leader with experience across digital, content, and brand marketing.
Responsibilities and Duties:
Develop and drive the creation and execution of comprehensive content strategies, including social media, email, web, and other digital assets aligned with organizational goals and brand positioning. Manage social media strategy and community engagement to build a dynamic online presence. Oversee website content and user experience optimization, including SEO, to improve engagement and lead generation. Assist in the development and execution of communications campaigns to our members. Partner with cross-functional teams to support Midwinter Meeting, promotions, and events. Use data analytics to measure and optimize campaign performance, providing regular reports on KPIs to key stakeholders. Conduct market research and competitive analysis to identify emerging trends and opportunities, leveraging insights to inform campaign planning. Develop and maintain relationships with media contacts to drive positive press coverage and manage media outreach efforts. Coordinate crisis communication strategies, when needed, to protect the organization’s reputation. Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership. Collaborate, participate in, and coordinate promotional activities or event efforts. Foster a culture of innovation and continuous improvement within the marketing team. Lead in a manner that is consistent with the association’s culture statement and emphasizes the mission, vision, and values of the organization. Display a high level of accountability, taking responsibility for individual actions and the impact on the organization. View oneself as a reflection of the organization by following through on commitments and accepting ownership. Perform additional related duties as required or assigned. Education and/or Experience Qualifications:
Bachelor’s degree or equivalent combination of education and experience. 5+ years of experience in marketing, communications, or related roles with a focus on brand management, digital marketing, and/or content strategy. Exceptional written, verbal communication and interpersonal skills. Strong project management skills and proven ability to oversee multiple projects simultaneously. Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software) and content management systems (e.g., WordPress). Ability to work effectively in collaboration with various internal teams and work independently. Ability to delegate, mentor and motivate assigned staff. Team-oriented. Ability to prioritize multiple and varied tasks within established deadlines. Computer proficiency in Microsoft Suite of Products. Computer proficiency in Adobe Suite of products is a plus but not required. Ability to interface with staff, BODs, and external relationships in a professional manner.
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The Manager, Marketing & Communications will assist in driving the development, implementation, and oversight of the organization’s marketing and communication strategies to elevate brand awareness, engage audiences, and foster a positive brand image at all levels of the association. This role will assist the team to plan, execute, and measure multi-channel campaigns that align with business objectives, enhance customer loyalty, and support organizational growth. The ideal candidate is a strategic thinker and a hands-on leader with experience across digital, content, and brand marketing.
Responsibilities and Duties:
Develop and drive the creation and execution of comprehensive content strategies, including social media, email, web, and other digital assets aligned with organizational goals and brand positioning. Manage social media strategy and community engagement to build a dynamic online presence. Oversee website content and user experience optimization, including SEO, to improve engagement and lead generation. Assist in the development and execution of communications campaigns to our members. Partner with cross-functional teams to support Midwinter Meeting, promotions, and events. Use data analytics to measure and optimize campaign performance, providing regular reports on KPIs to key stakeholders. Conduct market research and competitive analysis to identify emerging trends and opportunities, leveraging insights to inform campaign planning. Develop and maintain relationships with media contacts to drive positive press coverage and manage media outreach efforts. Coordinate crisis communication strategies, when needed, to protect the organization’s reputation. Maintain knowledge of trends and developments in the market; identify needs for new products and services and make recommendations to leadership. Collaborate, participate in, and coordinate promotional activities or event efforts. Foster a culture of innovation and continuous improvement within the marketing team. Lead in a manner that is consistent with the association’s culture statement and emphasizes the mission, vision, and values of the organization. Display a high level of accountability, taking responsibility for individual actions and the impact on the organization. View oneself as a reflection of the organization by following through on commitments and accepting ownership. Perform additional related duties as required or assigned. Education and/or Experience Qualifications:
Bachelor’s degree or equivalent combination of education and experience. 5+ years of experience in marketing, communications, or related roles with a focus on brand management, digital marketing, and/or content strategy. Exceptional written, verbal communication and interpersonal skills. Strong project management skills and proven ability to oversee multiple projects simultaneously. Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software) and content management systems (e.g., WordPress). Ability to work effectively in collaboration with various internal teams and work independently. Ability to delegate, mentor and motivate assigned staff. Team-oriented. Ability to prioritize multiple and varied tasks within established deadlines. Computer proficiency in Microsoft Suite of Products. Computer proficiency in Adobe Suite of products is a plus but not required. Ability to interface with staff, BODs, and external relationships in a professional manner.
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