Hilton Worldwide, Inc.
Senior Marketing Manager - Hilton West Palm Beach
Hilton Worldwide, Inc., West Palm Beach, Florida, United States, 33412
Job Description
Job Number:
Senior Marketing Manager - Hilton West Palm Beach (HOT0B8BR) Work Locations
Hilton West Palm Beach 600 Okeechobee Blvd West Palm Beach 33401 Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay. Hilton West Palm Beach is a modern, upscale hotel located in the heart of downtown West Palm Beach, directly connected to the Palm Beach Convention Center and steps from Rosemary Square. Featuring
400 contemporary guest rooms, resort-style amenities, and over 24,000 sq. ft. of event space , the hotel offers a vibrant setting for business, leisure, and social gatherings. The Senior Marketing Manager is responsible for planning and executing all marketing strategies for Hilton West Palm Beach. Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives. KEY RESPONSIBILITIES: Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotel’s business and customer mix as well as brand pillars. On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations. B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments. Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts. Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including: website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots. Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning. Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media relations. Agency Management: Responsible for the agency vetting process, relationship /management, and ensuring agency alignment to the wider strategic plan and goals. Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance. Partnerships: Management and execution of local partnerships for activation / sponsorship opportunities that align with the hotel's positioning. Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results. SUPPORTIVE RESPONSIBILITIES: Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested. Participates where appropriate in related trade/business related functions, events, conferences and workshops. Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC). SKILLSET: Ideal Soft Skills: Relationship building & thoughtful networking Leadership abilities Proactive strong points of view Demonstrate ownership / sense of urgency to deliver results Core Hard Skills: Extensive knowledge of marketing communication mediums including traditional, digital, and social channels Proficiency in data analysis and translating insights into compelling narratives Ability to navigate a matrix organization Project management Media buying experience, both traditional and digital Copywriting Software/Program Skills/Knowledge: Microsoft Office (Word, Power Point, Excel & Outlook) Social Media Websites (Facebook, Instagram, etc.) CMS Platforms Digital Analytics Experience: 5+ years of combined marketing, advertising, and/or ecommerce marketing experience. Prior hotel/travel industry experience is preferred, but not required. The Benefits: Hilton is proud to have an award-winning workplace culture, ranking
#1 Best Workplace by Great Place to Work & Fortune . We support the well-being of all Team Members, enabling them to thrive personally and professionally in a diverse and inclusive environment. Eligible team members enjoy: DailyPay: Access to your pay when you need it. Medical Insurance: Comprehensive coverage for you and your family. Mental Health Resources. Best-in-Class Paid Time Off (PTO). Go Hilton Travel Discount Program. Matching 401(k) Plan. Employee Stock Purchase Program (ESPP): Purchase Hilton shares at a 15% discount. Debt-Free Education: Access educational credentials, including college degrees and professional certificates. Career Growth and Development Opportunities. Available benefits may vary depending on property-specific terms and conditions of employment. What are we looking for? Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success.
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Senior Marketing Manager - Hilton West Palm Beach (HOT0B8BR) Work Locations
Hilton West Palm Beach 600 Okeechobee Blvd West Palm Beach 33401 Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay. Hilton West Palm Beach is a modern, upscale hotel located in the heart of downtown West Palm Beach, directly connected to the Palm Beach Convention Center and steps from Rosemary Square. Featuring
400 contemporary guest rooms, resort-style amenities, and over 24,000 sq. ft. of event space , the hotel offers a vibrant setting for business, leisure, and social gatherings. The Senior Marketing Manager is responsible for planning and executing all marketing strategies for Hilton West Palm Beach. Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives. KEY RESPONSIBILITIES: Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotel’s business and customer mix as well as brand pillars. On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations. B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments. Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts. Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including: website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots. Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning. Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media relations. Agency Management: Responsible for the agency vetting process, relationship /management, and ensuring agency alignment to the wider strategic plan and goals. Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance. Partnerships: Management and execution of local partnerships for activation / sponsorship opportunities that align with the hotel's positioning. Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results. SUPPORTIVE RESPONSIBILITIES: Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested. Participates where appropriate in related trade/business related functions, events, conferences and workshops. Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC). SKILLSET: Ideal Soft Skills: Relationship building & thoughtful networking Leadership abilities Proactive strong points of view Demonstrate ownership / sense of urgency to deliver results Core Hard Skills: Extensive knowledge of marketing communication mediums including traditional, digital, and social channels Proficiency in data analysis and translating insights into compelling narratives Ability to navigate a matrix organization Project management Media buying experience, both traditional and digital Copywriting Software/Program Skills/Knowledge: Microsoft Office (Word, Power Point, Excel & Outlook) Social Media Websites (Facebook, Instagram, etc.) CMS Platforms Digital Analytics Experience: 5+ years of combined marketing, advertising, and/or ecommerce marketing experience. Prior hotel/travel industry experience is preferred, but not required. The Benefits: Hilton is proud to have an award-winning workplace culture, ranking
#1 Best Workplace by Great Place to Work & Fortune . We support the well-being of all Team Members, enabling them to thrive personally and professionally in a diverse and inclusive environment. Eligible team members enjoy: DailyPay: Access to your pay when you need it. Medical Insurance: Comprehensive coverage for you and your family. Mental Health Resources. Best-in-Class Paid Time Off (PTO). Go Hilton Travel Discount Program. Matching 401(k) Plan. Employee Stock Purchase Program (ESPP): Purchase Hilton shares at a 15% discount. Debt-Free Education: Access educational credentials, including college degrees and professional certificates. Career Growth and Development Opportunities. Available benefits may vary depending on property-specific terms and conditions of employment. What are we looking for? Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success.
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