Search Engine Optimization Strategist-Senior Associate

The Media Team is seeking a high-performing candidate who has mastered the fundamentals of Search Engine Optimization (SEO) and is eager to make an impact at the enterprise level. As part of the JPMC Search Team, you'll collaborate with Consumer & Community Banking and our lines of business to create cohesive marketing experiences. As a Search Engine Optimization (SEO) Strategist on the Media team, you will guide impactful results at an enterprise level. You'll collaborate with cross-functional teams, utilizing cutting-edge tools to manage and optimize our organic search programs for maximum business impact. Your ability to communicate insights and recommendations to internal clients and senior stakeholders will be key to our success. You should be passionate about digital marketing and SEO strategy, which will help you'll thrive in our innovative and results-driven environment. Job Responsibilities: Expand the LOB’s organic footprint across all non-brand and brand phases of the customer journey Manage publication of search optimized content, identify new content opportunities, and measure page performance Identify upcoming trends and coordinate a strategy for how to best position JPMC for the changing organic landscape Produce quantitative reporting and qualitative explanations on weekly/monthly performance Manage external tools, partners and platforms Oversee internal content competition and prevent any potential keyword cannibalization Plan site migrations, develop all deliverables such as search behavior analysis and migration mapping Required qualifications, capabilities and skills: Bachelor’s degree and 4+ years of relevant SEO experience Ability to develop, execute and maintain SEO strategies and provide analysis Evaluate and improve current SEO processes Manage SEO project workflows across multiple teams Exhibit strong SEO expertise across technical and content skill sets Demonstrate a deep understanding of content management Experience with performance analysis, especially within Adobe Analytics Proficiency with Google Search Console and Bing Webmaster Tools Knowledge of search engine behavior, ranking factors and SERP trends Strong analytical and quantitative skills Excellent interpersonal skills, and eagerness to work as a member of a team Preferred qualifications, capabilities and skills: Agency experience preferred as well as banking, fintech or other financial services experience Experience with one or more SEO industry tools such as BrightEdge, SEMrush, or Screaming Frog Experience in web publication and familiarity with project management tools such as Adobe Workfront and JIRA Knowledge of JavaScript (JS), CSS, HTML, React or other JS frameworks

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