Amplitude
Head of Growth and Digital Marketing (Sr. Director) San Francisco, CA
Amplitude, New York, New York, United States
Head of Growth and Digital Marketing (Sr. Director)
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners. About the Role & Team Amplitude is seeking a visionary
Head of Growth and Digital Marketing
to lead and scale our growth and digital marketing efforts. Reporting directly to the Chief Marketing Officer, this role will be pivotal in driving Amplitude’s growth strategy, introducing our platform to millions of new users, and optimizing the marketing funnel to maximize both acquisition and retention. As the Head of Growth and Digital Marketing, you will: Strategic Leadership Lead and develop high-performing teams across performance marketing, web engineering, conversion rate optimization, lifecycle marketing, affiliates, and other growth initiatives. Drive high-quality business signups and retention while maintaining a positive ROI. Cross-Functional Collaboration Partner with Data, Engineering, Design, and Product teams to scale digital marketing efforts by 10x and optimize the self-service funnel. Collaborate with Enterprise Field Marketing to drive digital demand generation across all strategic sales segments. Work closely with Marketing Ops and Technology teams to ensure Amplitude leverages best-in-class data and technology capabilities to support growth. Performance Optimization Analyze and refine the marketing funnel to uncover growth opportunities across the customer lifecycle. Lead the execution of rapid experimentation and A/B testing across channels to continuously enhance performance and results. Budget Management and ROI Strategically manage and optimize an 8-figure marketing budget to drive efficient and scalable revenue growth. Collaborate with Data and Finance teams to improve attribution models, forecast growth, and effectively communicate ROI to senior leadership. Quarterly Accountability to Targets Co-own the self-serve revenue target alongside the Product Growth team and provide monthly performance updates to the Leadership Team, highlighting opportunities and challenges. Co-own the enterprise pipeline target with the Field team, ensuring visibility into key program performance and upcoming initiatives for both Marketing and Sales. Innovation and Culture Building Foster a culture of creativity, experimentation, and data-driven decision-making within the Growth & Digital Marketing team. Stay at the forefront of digital marketing innovation to ensure Amplitude's growth strategies remain competitive and cutting-edge. You’ll be a great addition to the team if you have: Leadership Experience:
15+ years of experience in growth and digital marketing, with at least 5 years managing teams of 10+ members. Proven track record of leading and scaling growth initiatives for SaaS or tech companies. Technical Expertise:
Deep understanding of SaaS business models, including sales-led, partner-led and product-led growth (PLG) engines. Demonstrated expertise in managing and scaling a portfolio of marketing channels, including Email, Organic, Paid Search, Generative, Paid Social, Programmatic, Video, Mobile, Affiliate, and others. Strong proficiency in leveraging data for decision-making, forecasting, and ROI reporting. Familiarity with advanced marketing tools, systems, and analytics platforms to drive measurable results. Results-Oriented:
Proven ability to manage large marketing budgets and consistently achieve revenue growth targets efficiently. Experience in building scalable and repeatable marketing processes in a high-growth, fast-paced environment. Preferred Qualifications Strong analytical and problem-solving skills, with the ability to dive into details and navigate ambiguity. A bias for action and curiosity, with a passion for exploring innovative growth tactics and strategies. Exceptional communication and leadership skills to effectively engage with cross-functional teams and senior stakeholders. Join Amplitude as our
Head of Growth and Digital Marketing , where you’ll have the opportunity to shape the future of our marketing strategy and play a pivotal role in scaling our impact across global markets. If you are a visionary leader with a proven track record of growth success, we’d love to hear from you!
#J-18808-Ljbffr
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners. About the Role & Team Amplitude is seeking a visionary
Head of Growth and Digital Marketing
to lead and scale our growth and digital marketing efforts. Reporting directly to the Chief Marketing Officer, this role will be pivotal in driving Amplitude’s growth strategy, introducing our platform to millions of new users, and optimizing the marketing funnel to maximize both acquisition and retention. As the Head of Growth and Digital Marketing, you will: Strategic Leadership Lead and develop high-performing teams across performance marketing, web engineering, conversion rate optimization, lifecycle marketing, affiliates, and other growth initiatives. Drive high-quality business signups and retention while maintaining a positive ROI. Cross-Functional Collaboration Partner with Data, Engineering, Design, and Product teams to scale digital marketing efforts by 10x and optimize the self-service funnel. Collaborate with Enterprise Field Marketing to drive digital demand generation across all strategic sales segments. Work closely with Marketing Ops and Technology teams to ensure Amplitude leverages best-in-class data and technology capabilities to support growth. Performance Optimization Analyze and refine the marketing funnel to uncover growth opportunities across the customer lifecycle. Lead the execution of rapid experimentation and A/B testing across channels to continuously enhance performance and results. Budget Management and ROI Strategically manage and optimize an 8-figure marketing budget to drive efficient and scalable revenue growth. Collaborate with Data and Finance teams to improve attribution models, forecast growth, and effectively communicate ROI to senior leadership. Quarterly Accountability to Targets Co-own the self-serve revenue target alongside the Product Growth team and provide monthly performance updates to the Leadership Team, highlighting opportunities and challenges. Co-own the enterprise pipeline target with the Field team, ensuring visibility into key program performance and upcoming initiatives for both Marketing and Sales. Innovation and Culture Building Foster a culture of creativity, experimentation, and data-driven decision-making within the Growth & Digital Marketing team. Stay at the forefront of digital marketing innovation to ensure Amplitude's growth strategies remain competitive and cutting-edge. You’ll be a great addition to the team if you have: Leadership Experience:
15+ years of experience in growth and digital marketing, with at least 5 years managing teams of 10+ members. Proven track record of leading and scaling growth initiatives for SaaS or tech companies. Technical Expertise:
Deep understanding of SaaS business models, including sales-led, partner-led and product-led growth (PLG) engines. Demonstrated expertise in managing and scaling a portfolio of marketing channels, including Email, Organic, Paid Search, Generative, Paid Social, Programmatic, Video, Mobile, Affiliate, and others. Strong proficiency in leveraging data for decision-making, forecasting, and ROI reporting. Familiarity with advanced marketing tools, systems, and analytics platforms to drive measurable results. Results-Oriented:
Proven ability to manage large marketing budgets and consistently achieve revenue growth targets efficiently. Experience in building scalable and repeatable marketing processes in a high-growth, fast-paced environment. Preferred Qualifications Strong analytical and problem-solving skills, with the ability to dive into details and navigate ambiguity. A bias for action and curiosity, with a passion for exploring innovative growth tactics and strategies. Exceptional communication and leadership skills to effectively engage with cross-functional teams and senior stakeholders. Join Amplitude as our
Head of Growth and Digital Marketing , where you’ll have the opportunity to shape the future of our marketing strategy and play a pivotal role in scaling our impact across global markets. If you are a visionary leader with a proven track record of growth success, we’d love to hear from you!
#J-18808-Ljbffr