Amazon
Audience & Media Strategy, Marketing Manager, Prime Events, Amazon
Amazon, Seattle, Washington, us, 98127
Audience & Media Strategy, Marketing Manager, Prime Events, Amazon
Job ID: 2854243 | Amazon.com Services LLC Amazon’s XCM (Cross Channel & Cross Category Marketing) organization is looking for a Marketing Manager to lead audience and media strategy, planning, and execution in the US and CA across Prime mass marketing campaigns for events (like Prime Day). We are looking for a candidate with a passion for building exceptional customer experiences to create and drive media and audience segmentation strategy across investments.
You will lead cross-channel media strategy for priority audiences and define the investment levels across channels based on business objectives, audience indices, channel best practices, measurement data and reach & frequency guardrails. You will bring a data-driven mindset to determining the optimal channel mix for audiences and business strategies, managing both media agencies and internal partners, to achieve our goals. You will work closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders, creative and content teams and our internal media team to establish and implement media best practices, develop and target audience segments, create rigorous analytical processes, and produce cost-effective campaigns.
The ideal candidate is a tenured marketer who is highly collaborative, but self-driven with strong bias for action and an ability to deliver on ambiguous projects in a highly matrixed environment. You will be a strategic thinker focused on business goals with strong expertise in cross-channel media strategy. While this specific role is more focused on digital and social media strategy, expertise in a broader list of channels, including TV, CTV/POLV, OOH, Radio, etc. is strongly preferred. This role requires an entrepreneur mentality to help develop and enhance audience strategy, processes and products, as well as analytic processes and innovations for advanced audience analytics. You will be resourceful and find creative solutions to complex technical and business challenges.
This role will report into the Head of Media for XCM, and will be an individual contributor at this time. Key job responsibilities
Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership Manage budget and investment decisions across all media channels leveraged against your business line Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible Contribute insights to advertising portfolio strategy and investment models BASIC QUALIFICATIONS
6+ years relevant professional experience in marketing, communications, audience strategy and media In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser Clear understanding of media principles, planning and buying functions in the US Experience building and optimizing multiple, simultaneous marketing campaigns Experience using industry media planning such as Nielsen, Kantar, Comscore, etc. Strong speaking and written professional communication skills Experience using data and metrics to drive improvements Experience managing or working within cross-functional marketing and creative teams Self-motivated and comfortable working independently with minimal supervision The ability to thrive in a fast-paced and deadline-driven environment PREFERRED QUALIFICATIONS
Experience in audience segmentation and targeting Deep knowledge in auction-based media like programmatic and paid social Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Job ID: 2854243 | Amazon.com Services LLC Amazon’s XCM (Cross Channel & Cross Category Marketing) organization is looking for a Marketing Manager to lead audience and media strategy, planning, and execution in the US and CA across Prime mass marketing campaigns for events (like Prime Day). We are looking for a candidate with a passion for building exceptional customer experiences to create and drive media and audience segmentation strategy across investments.
You will lead cross-channel media strategy for priority audiences and define the investment levels across channels based on business objectives, audience indices, channel best practices, measurement data and reach & frequency guardrails. You will bring a data-driven mindset to determining the optimal channel mix for audiences and business strategies, managing both media agencies and internal partners, to achieve our goals. You will work closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders, creative and content teams and our internal media team to establish and implement media best practices, develop and target audience segments, create rigorous analytical processes, and produce cost-effective campaigns.
The ideal candidate is a tenured marketer who is highly collaborative, but self-driven with strong bias for action and an ability to deliver on ambiguous projects in a highly matrixed environment. You will be a strategic thinker focused on business goals with strong expertise in cross-channel media strategy. While this specific role is more focused on digital and social media strategy, expertise in a broader list of channels, including TV, CTV/POLV, OOH, Radio, etc. is strongly preferred. This role requires an entrepreneur mentality to help develop and enhance audience strategy, processes and products, as well as analytic processes and innovations for advanced audience analytics. You will be resourceful and find creative solutions to complex technical and business challenges.
This role will report into the Head of Media for XCM, and will be an individual contributor at this time. Key job responsibilities
Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership Manage budget and investment decisions across all media channels leveraged against your business line Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible Contribute insights to advertising portfolio strategy and investment models BASIC QUALIFICATIONS
6+ years relevant professional experience in marketing, communications, audience strategy and media In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser Clear understanding of media principles, planning and buying functions in the US Experience building and optimizing multiple, simultaneous marketing campaigns Experience using industry media planning such as Nielsen, Kantar, Comscore, etc. Strong speaking and written professional communication skills Experience using data and metrics to drive improvements Experience managing or working within cross-functional marketing and creative teams Self-motivated and comfortable working independently with minimal supervision The ability to thrive in a fast-paced and deadline-driven environment PREFERRED QUALIFICATIONS
Experience in audience segmentation and targeting Deep knowledge in auction-based media like programmatic and paid social Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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