Director of Ecommerce / Ecommerce Manager

Job Title: eCommerce Manager

Position Summary:

The eCommerce Product Manager is a pivotal role operating across multiple business units, serving as the focal point for the development, management, and optimization of the organization's eCommerce, website, and portal capabilities. This role plays a critical part in enhancing the organization's online presence, user experience, and functionality of digital platforms to meet business goals, engage users, and drive conversions. Strong technical acumen, cross-functional collaboration, and prioritization are essential for ensuring the effective operation and continuous improvement of these platforms.

Essential Functions and Responsibilities:

• Partner with the sales and marketing organizations to develop and execute a comprehensive strategy for the organization's websites and portals aligned with business objectives, customer personas, customer journeys, and conversion objectives.
• Lead the design, development, and maintenance of the company's eCommerce, websites, and portals, ensuring they reflect the brand identity and adhere to best practices in web design and user experience.
• Oversee content creation, publication, and optimization for websites and portals, maintaining up-to-date, accurate, and engaging content.
• Create intuitive and user-friendly interfaces, optimizing the user journey and overall experience.
• Implement search engine optimization (SEO) best practices and analyze website traffic and user behavior to make data-driven decisions for improvements.
• Track and report on key performance indicators (KPIs) related to website and portal performance, proposing and implementing optimizations as needed.
• Ensure the security of websites and portals, including data protection and compliance with relevant regulations and standards.
• Collaborate with marketing content teams, IT, and other departments to align website and portal activities with organizational goals/priorities and ensure effective communication of updates and changes.
• Manage the budget for website and portal-related expenses, ensuring cost-effectiveness.
• Address and resolve technical issues and bugs, coordinating with IT, content owners, and 3rd party support teams as necessary.
• Utilize data analytics tools and techniques to derive insights from product information, identifying opportunities for improvement and optimization.
• Develop and deliver training for system end-users (customers, channel partners, sales), internal content providers users (CMS), and other stakeholders.
• Gather feedback from various sources, including customers and internal teams, to continuously improve product information content and processes.
• Manage relationships with third-party vendors or agencies involved in content creation, data management, credit card processing, and/or system support as needed.

Education and Qualifications:

• Bachelor's degree in business, information management, or a related field.
• Minimum of 3 years' experience with eCommerce, website/portal management, digital marketing, or related roles.
• Strong understanding of content management systems (CMS), web development technologies, Product Information Management (PIM) platforms, and web analytics.
• Experience with Dynamic Web, Salsify, and/or MS D365 is a plus.
• Knowledge of web development languages (e.g., HTML, CSS, JavaScript) is a plus.
• Proficiency in SEO, web design, and user experience principles.
• Familiarity with data security and privacy regulations (e.g., GDPR).
• Excellent analytical, problem-solving, project management, and organizational skills.
• Effective communication, facilitation, conflict-resolution, and collaboration skills.
• Attention to detail and commitment to delivering high-quality digital experiences.
• Adaptability to changing priorities and technological advancements.
• Displays a positive customer-focused work attitude and a strong team player.
• Commitment to continuous improvement.

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Contact Mark at markjr@emeraldresourcegroup.com.