AEG
Marketing Manager - Database & Digital
AEG, Bismarck, North Dakota, us, 58502
Marketing Manager - Bismarck, ND
About the Bismarck Larks
The Bismarck Larks joined the Northwoods League (NWL) in 2017. The NWL is the largest organized baseball league in the world with 26 teams, drawing more fans than any league of its kind. The NWL provides top college players from North America and beyond a summer collegiate baseball experience. More than 340 Northwoods League players have advanced to Major League Baseball in the NWL's 31-year history.
To learn more about the Bismarck Larks, visit www.larksbaseball.com
The Position
The Bismarck Larks are seeking a
Marketing Manager
in Bismarck, North Dakota, to lead, support, and grow our marketing efforts across various departments, with a focus on driving sales through
database marketing, product design, digital communication, and targeted marketing strategies.
We are looking for a highly motivated, coachable, creative, and results-oriented individual who can create and execute innovative marketing campaigns that leverage customer data, enhance product appeal, and optimize communication across digital platforms. The Marketing Manager will be pivotal in executing strategies that increase ticket sales, sponsorship value, merchandise revenue, and overall brand engagement.
As the Marketing Manager, you will lead the development of data-driven marketing strategies, oversee the creation of compelling content, and manage communication platforms, including email, social media, and digital advertising. You'll collaborate with internal teams to implement targeted campaigns that achieve departmental and organizational goals while ensuring a cohesive brand identity.
Roles and Responsibilities
Marketing Campaigns
Develop and execute targeted marketing strategies designed to maximize ticket sales, sponsorship value, and merchandise revenue. Build and optimize customer database marketing efforts to deliver personalized communications that increase engagement and conversion. Collaborate with internal departments (tickets, sponsorships, merchandise, events) to create tailored campaigns that align with business objectives. Analyze customer segmentation data to identify trends, improve targeting, and drive sales growth. Product Design and ticket offeringe
Develop and refine
ticket packages and promotional offerings
that appeal to various audience segments, driving ticket sales and customer retention. Collaborate with the ticketing team to analyze sales trends and customer feedback to optimize package designs and pricing strategies. Create innovative group ticket offerings, season memberships, and value-added promotions that align with fan needs and maximize revenue. Ensure all ticket offerings are marketed effectively through targeted campaigns and digital communication channels. Digital Communication
Oversee and enhance digital communication strategies, including email newsletters, text campaigns, and push notifications, to improve audience reach and engagement. Ensure databases are clean, organized, and effectively utilized to support marketing goals. Website / Mobile App
Manage updates to the team website and mobile app, ensuring content reflects current promotions, events, and key messaging that drive sales and user engagement. Social Media Content
Publish daily content on platforms such as Facebook, Instagram, X, TikTok, LinkedIn, and emerging channels to increase brand visibility. Create and schedule targeted posts that directly contribute to ticket and merchandise sales. Respond promptly to direct messages and inquiries, fostering stronger customer relationships and addressing purchasing questions. Analytics and Reporting
Use Google Analytics, URL trackers, and other analytics tools to measure the effectiveness of campaigns. Provide detailed reporting on sales performance, audience engagement, and campaign ROI, and recommend adjustments to improve results. Brand Consistency
Develop and write messaging consistent with brand voice and ensure messaging and strategy are targeted to various audiences and executed across various channels. Work closely with VP of Creative Services to ensure all marketing elements are cohesive and that all outward-facing marketing elements meet brand guidelines Additional Responsibilities
Serve as the point of contact and provide fans with exceptional customer service via digital inquiries. Oversee and maintain relationships with Bismarck-Mandan and statewide media members and contacts Assist with the team's NWL broadcast during each home game on ESPN+, NWL+ and the NWL FAST Channel Lead a marketing team and seasonal interns that liaises with all internal departments to support departmental goals, projects, and overall team objectives Represent the team at various team events and participate in other outside, community events and mascot appearances, as defined by the team General Team Responsibilities
Game and Team Event Availability:
Expected to be available for all Bismarck Larks home games and team events, this includes weekends and holidays. Funatix Event Availability:
Expected to be available for all Funatix Events including but not limited to the Mandan Rodeo Days, Bismarck Marathon, company picnics, festivals, etc. Full event list will be provided. This includes weekends and holidays. Game Day and Event Hours:
Expected to be available from mid to late morning through the end of the game and/or event. Schedule will be decided by the direct supervisor on a homestand and event basis. Non-Game Day/Event Hours:
Expected to attend office hours of 8 AM-5 PM each weekday during season and out-of-season. Other General Team Responsibilities May Include:
Cleaning and organizing the press box and other ballpark areas. Assist with ballpark set-up and tear-down before-the-season, after-the-season and during each homestand Assist with event set-up and tear-down at team events Help maintain ballpark cleanliness All other duties as assigned
Knowledge, Skills, and Abilities
Strong proficiency in database marketing tools and platforms. Proven track record of creating successful targeted marketing strategies that drive measurable sales. Experience with Adobe Creative Suite, particularly for designing high-impact marketing materials. Familiarity with CRM systems and email marketing platforms (e.g., Mailchimp, HubSpot). Ability to interpret analytics and apply insights to improve campaign effectiveness. Creative approach to product design with an understanding of trends that appeal to diverse audiences. Exceptional communication skills, both written and verbal. Strong project management abilities, capable of meeting tight deadlines. Self-starter with a positive attitude and a passion for driving sales through innovative marketing techniques. Experience with Google Analytics preferred, but not required Experience with WordPress or other web-based applications preferred, but not required Strong marketing and content strategy development Strong written and verbal communication skills Strong organizational and time management skills Polished presentation skills and strong attention to detail, with an ability to think and react to situations quickly and confidently Assertive, persistent, and results oriented Ability to manage people, interns and gameday staff. Ability to meet deadlines, prioritize and think strategically Ability to handle multiple tasks and work in a fast-paced environment The ability to work extended hours upwards of 14 hours and lift 30-50 lbs Enthusiastic team player with strong leadership skills Must be a self-starter with a desire to work hard and have a positive "can-do" attitude Uphold our service vision: Happy People Making People Happy. We want people who love what they do, who find joy in making others laugh or smile, who want to use fun and happiness to make a difference in the lives of coworkers, clients and fans. Core Values
Our core values spell out EEPIC, guiding every decision we make and every event we deliver. These values represent the principles we live by to ensure our events are not only memorable but also meaningful. Our EEPIC team delivers EPIC experiences to our clients:
Experience Driven:
Prioritizing outstanding fan and guest experiences in all operations. Excellence Always:
Striving to maintain high standards across every aspect of the role. Positive Energy:
Bringing enthusiasm and positivity to the workplace to uplift others. Innovating Constantly:
Finding new ways to improve processes, enhance guest experience, and streamline operations. Community Rooted:
Engaging with and supporting the community to build a strong local connection. Reports To:
President
Benefits & Compensation
Annual salary Commission structure Health benefits Matching 401k program Team Gym Membership Unlimited PTO Requests*
*Vacation days are awarded at the discretion of the President with no maximum number of days allowed per calendar year. All vacation requests are to be received at least two weeks prior to needed time off. Vacation time is discouraged from April 1- September 1 due to in-season responsibilities. In the case of illness please provide notice to the General Manager as early as able.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions: Do you live in North Dakota? Are you willing to relocate?
About the Bismarck Larks
The Bismarck Larks joined the Northwoods League (NWL) in 2017. The NWL is the largest organized baseball league in the world with 26 teams, drawing more fans than any league of its kind. The NWL provides top college players from North America and beyond a summer collegiate baseball experience. More than 340 Northwoods League players have advanced to Major League Baseball in the NWL's 31-year history.
To learn more about the Bismarck Larks, visit www.larksbaseball.com
The Position
The Bismarck Larks are seeking a
Marketing Manager
in Bismarck, North Dakota, to lead, support, and grow our marketing efforts across various departments, with a focus on driving sales through
database marketing, product design, digital communication, and targeted marketing strategies.
We are looking for a highly motivated, coachable, creative, and results-oriented individual who can create and execute innovative marketing campaigns that leverage customer data, enhance product appeal, and optimize communication across digital platforms. The Marketing Manager will be pivotal in executing strategies that increase ticket sales, sponsorship value, merchandise revenue, and overall brand engagement.
As the Marketing Manager, you will lead the development of data-driven marketing strategies, oversee the creation of compelling content, and manage communication platforms, including email, social media, and digital advertising. You'll collaborate with internal teams to implement targeted campaigns that achieve departmental and organizational goals while ensuring a cohesive brand identity.
Roles and Responsibilities
Marketing Campaigns
Develop and execute targeted marketing strategies designed to maximize ticket sales, sponsorship value, and merchandise revenue. Build and optimize customer database marketing efforts to deliver personalized communications that increase engagement and conversion. Collaborate with internal departments (tickets, sponsorships, merchandise, events) to create tailored campaigns that align with business objectives. Analyze customer segmentation data to identify trends, improve targeting, and drive sales growth. Product Design and ticket offeringe
Develop and refine
ticket packages and promotional offerings
that appeal to various audience segments, driving ticket sales and customer retention. Collaborate with the ticketing team to analyze sales trends and customer feedback to optimize package designs and pricing strategies. Create innovative group ticket offerings, season memberships, and value-added promotions that align with fan needs and maximize revenue. Ensure all ticket offerings are marketed effectively through targeted campaigns and digital communication channels. Digital Communication
Oversee and enhance digital communication strategies, including email newsletters, text campaigns, and push notifications, to improve audience reach and engagement. Ensure databases are clean, organized, and effectively utilized to support marketing goals. Website / Mobile App
Manage updates to the team website and mobile app, ensuring content reflects current promotions, events, and key messaging that drive sales and user engagement. Social Media Content
Publish daily content on platforms such as Facebook, Instagram, X, TikTok, LinkedIn, and emerging channels to increase brand visibility. Create and schedule targeted posts that directly contribute to ticket and merchandise sales. Respond promptly to direct messages and inquiries, fostering stronger customer relationships and addressing purchasing questions. Analytics and Reporting
Use Google Analytics, URL trackers, and other analytics tools to measure the effectiveness of campaigns. Provide detailed reporting on sales performance, audience engagement, and campaign ROI, and recommend adjustments to improve results. Brand Consistency
Develop and write messaging consistent with brand voice and ensure messaging and strategy are targeted to various audiences and executed across various channels. Work closely with VP of Creative Services to ensure all marketing elements are cohesive and that all outward-facing marketing elements meet brand guidelines Additional Responsibilities
Serve as the point of contact and provide fans with exceptional customer service via digital inquiries. Oversee and maintain relationships with Bismarck-Mandan and statewide media members and contacts Assist with the team's NWL broadcast during each home game on ESPN+, NWL+ and the NWL FAST Channel Lead a marketing team and seasonal interns that liaises with all internal departments to support departmental goals, projects, and overall team objectives Represent the team at various team events and participate in other outside, community events and mascot appearances, as defined by the team General Team Responsibilities
Game and Team Event Availability:
Expected to be available for all Bismarck Larks home games and team events, this includes weekends and holidays. Funatix Event Availability:
Expected to be available for all Funatix Events including but not limited to the Mandan Rodeo Days, Bismarck Marathon, company picnics, festivals, etc. Full event list will be provided. This includes weekends and holidays. Game Day and Event Hours:
Expected to be available from mid to late morning through the end of the game and/or event. Schedule will be decided by the direct supervisor on a homestand and event basis. Non-Game Day/Event Hours:
Expected to attend office hours of 8 AM-5 PM each weekday during season and out-of-season. Other General Team Responsibilities May Include:
Cleaning and organizing the press box and other ballpark areas. Assist with ballpark set-up and tear-down before-the-season, after-the-season and during each homestand Assist with event set-up and tear-down at team events Help maintain ballpark cleanliness All other duties as assigned
Knowledge, Skills, and Abilities
Strong proficiency in database marketing tools and platforms. Proven track record of creating successful targeted marketing strategies that drive measurable sales. Experience with Adobe Creative Suite, particularly for designing high-impact marketing materials. Familiarity with CRM systems and email marketing platforms (e.g., Mailchimp, HubSpot). Ability to interpret analytics and apply insights to improve campaign effectiveness. Creative approach to product design with an understanding of trends that appeal to diverse audiences. Exceptional communication skills, both written and verbal. Strong project management abilities, capable of meeting tight deadlines. Self-starter with a positive attitude and a passion for driving sales through innovative marketing techniques. Experience with Google Analytics preferred, but not required Experience with WordPress or other web-based applications preferred, but not required Strong marketing and content strategy development Strong written and verbal communication skills Strong organizational and time management skills Polished presentation skills and strong attention to detail, with an ability to think and react to situations quickly and confidently Assertive, persistent, and results oriented Ability to manage people, interns and gameday staff. Ability to meet deadlines, prioritize and think strategically Ability to handle multiple tasks and work in a fast-paced environment The ability to work extended hours upwards of 14 hours and lift 30-50 lbs Enthusiastic team player with strong leadership skills Must be a self-starter with a desire to work hard and have a positive "can-do" attitude Uphold our service vision: Happy People Making People Happy. We want people who love what they do, who find joy in making others laugh or smile, who want to use fun and happiness to make a difference in the lives of coworkers, clients and fans. Core Values
Our core values spell out EEPIC, guiding every decision we make and every event we deliver. These values represent the principles we live by to ensure our events are not only memorable but also meaningful. Our EEPIC team delivers EPIC experiences to our clients:
Experience Driven:
Prioritizing outstanding fan and guest experiences in all operations. Excellence Always:
Striving to maintain high standards across every aspect of the role. Positive Energy:
Bringing enthusiasm and positivity to the workplace to uplift others. Innovating Constantly:
Finding new ways to improve processes, enhance guest experience, and streamline operations. Community Rooted:
Engaging with and supporting the community to build a strong local connection. Reports To:
President
Benefits & Compensation
Annual salary Commission structure Health benefits Matching 401k program Team Gym Membership Unlimited PTO Requests*
*Vacation days are awarded at the discretion of the President with no maximum number of days allowed per calendar year. All vacation requests are to be received at least two weeks prior to needed time off. Vacation time is discouraged from April 1- September 1 due to in-season responsibilities. In the case of illness please provide notice to the General Manager as early as able.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions: Do you live in North Dakota? Are you willing to relocate?