Remote Vice President of Marketing | WFH

Job Overview We are in search of a visionary and strategic Vice President of Marketing to spearhead our marketing initiatives, driving the brand’s growth and visibility within the cannabis sector. This pivotal role combines innovative thinking with analytical approaches to enhance market presence, elevate brand awareness, and cultivate enduring customer loyalty. As the VP of Marketing, you will lead a skilled team, engage collaboratively across departments, and forge partnerships that amplify the brand’s narrative, resonating with our target demographics. Key Responsibilities Develop and execute a holistic marketing strategy that aligns with the overarching goals of the company. Position the brand as a leader in lifestyle and culture within the cannabis industry through impactful storytelling and creative campaigns. Identify and pursue new market opportunities, including product launches and strategic partnerships. Deliver comprehensive monthly performance reports on marketing initiatives, complete with thorough ROI analyses. Oversee the brand's identity development, ensuring uniformity across all marketing platforms. Lead the planning and execution of integrated marketing campaigns across digital, social media, retail, and events. Enhance the brand's online presence through innovative digital marketing strategies. Build, mentor, and guide a high-performing marketing team, fostering a culture of excellence. Stay updated with industry trends, leveraging consumer insights to inform strategic decisions. Required Skills Profound understanding of the cannabis landscape, including regulatory frameworks and consumer behavior. Strong creative vision and direction for comprehensive marketing strategies. Competency in data analysis to drive decision-making and optimize marketing efforts. Exceptional leadership qualities, combined with excellent communication skills and a collaborative mindset. Qualifications A minimum of 10 years in senior marketing roles, with a focus on lifestyle, consumer packaged goods (CPG), or cannabis industries. At least 5 years of experience in a Vice President of Marketing position, demonstrating success in brand development and market growth. Proven track record in managing sizable teams and substantial marketing budgets across various channels. Career Growth Opportunities The role provides significant potential for professional advancement within a rapidly evolving industry. As a strategic leader, you will have the opportunity to mentor emerging marketing talent and influence the direction of our marketing strategies. Company Culture and Values Our organization prides itself on fostering a dynamic and inclusive workplace that encourages creativity and collaboration. We value diverse perspectives and strive for a culture of shared success and continuous improvement. Networking and Professional Opportunities Joining our team provides unique opportunities for networking and skill enhancement, allowing you to connect with other professionals in the field and expand your industry reach. Employment Type: Full-Time #J-18808-Ljbffr