Sr. Digital Marketing Platforms & Innovation Manager

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day. Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California. Summary Lead, manage and drive growth of large digital marketing programs, inclusive of planning, managing, and optimizing creative development. Create industry leadership position for Kia Motors in web, mobile and digital activities by utilizing industry tools, analyzing best practices and benchmarks. Provide guidance and direction to agency partners, vendors, budget oversight and processes as necessary to meet business objectives and maximize return on Kia digital investments. Develop and utilize analytics to drive strategies and program improvements. Major Responsibilities 1st Priority - 30% Lead Digital Innovation activities. 2nd Priority - 30% Oversee Kia.com platform and web/mobile related projects. 3rd Priority - 40% Manage program level operations, direct reports, and agency partners. Personally Performed Duties Lead implementation of initiatives, ensuring that digital solutions meet the needs of customers, drive efficiencies and cost savings while remaining scalable across the organization. Guide and inspire future Kia innovation and identify opportunities to test and adopt emerging technologies to increase consumer engagement with Kia vehicles. Oversee kia.com operations and the future state roadmap for kia.com. Work closely with and act as an SME on digital/innovation across Kia departments to ensure a unified and seamless customer experience journey with the Kia brand and our vehicles. Collaborate with and support Kia Headquarters in the development of global based digital platform enhancement programs. Program Management Manage product launches, maintaining close coordination with sales, distribution, and marketing to ensure launch schedules stay in sync with product distribution. Manage direct reports roles and responsibilities, performance, growth, and output. Manage backlog prioritization and efficient allocation of resources aligned to business objectives. Monitor site health and performance and deliver ongoing reporting with insights and recommendations to Executive Management. Education/Certification Bachelor’s degree or equivalent work experience required. Overall Experience 8+ years’ experience in advertising, product marketing, sales, digital marketing, pricing, product and/or corporate planning, or consumer insights; automotive experience a plus. 5+ years’ experience in leading and/or managing digital marketing activities; experience developing and optimizing web and mobile based platforms strongly desired. Directly Related Experience Proven skills in developing consensus with internal and external stakeholders via business acumen focused communication. Demonstrated success in a fast paced, high workload environment. Demonstrated skills in collaboration, strategic thinking, analytics, written and verbal communications, organization, attention to detail, planning and innovation. Skills Strong strategic planning & leadership development skills. Proactive and entrepreneurial leadership style. Ability to develop, implement, and administer departmental goals, objectives, metrics and procedures for effective results. Strong PC Skills: Microsoft Office Tools: Word, Excel, Power Point and Office 365. Excellent written and verbal communication skills. Strong knowledge of social media platforms and online resources. Self-motivated. Care for People. Chase Excellence, Every Day. Dare to Push Boundaries. Empower People to Act. Move Further, Together. Pay Range $119,110.00 - $171,688. Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc. KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. Disclaimer : The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. #J-18808-Ljbffr