Marketing Director

Team Leadership & Collaboration : Manage and mentor the marketing team to execute on strategic goals effectively. Work closely with the product development and sales teams to ensure alignment on campaigns and product positioning. Digital Marketing Excellence : Lead digital marketing efforts, including SEO, PPC, email marketing, and social media, to drive traffic and boost sales. Ensure the company website is optimized for lead capture and conversion. Implement marketing automation tools to streamline lead nurturing and follow-up processes. Performance Analytics : Establish and monitor KPIs to measure the impact of marketing initiatives on sales performance. Use analytics tools to track campaign success and identify areas for improvement. Provide regular reports to the leadership team on ROI and marketing effectiveness. Job Overview We are seeking a results-driven Marketing Director to lead our marketing initiatives with a primary focus on increasing sales and driving revenue growth. This individual will be responsible for designing and executing strategic marketing campaigns, optimizing lead generation, and enhancing brand visibility to convert prospects into loyal customers. The ideal candidate is a seasoned marketing professional with a proven track record of developing campaigns that directly impact sales performance. Responsibilities Sales-Driven Marketing Strategy : Develop and implement marketing strategies specifically aimed at driving sales growth and increasing market share. Analyze customer buying behaviors and industry trends to create targeted marketing campaigns. Collaborate with the sales team to align marketing efforts with sales goals and initiatives. Lead Generation & Conversion : Oversee lead generation efforts, leveraging digital platforms, content marketing, and events to build a robust sales pipeline. Optimize the customer journey to increase lead conversion rates, including landing pages, email campaigns, and follow-ups. Develop and execute remarketing strategies to re-engage potential customers. Brand Positioning : Strengthen market position by creating a compelling brand message that resonates with target customers. Manage the development of sales collateral, product brochures, and promotional materials to support the sales team. Customer Engagement : Develop strategies to increase customer retention and upsell opportunities. Implement customer feedback loops to refine marketing strategies and improve customer satisfaction. Experience 7+ years of marketing experience, with a focus on driving sales in a B2B or B2C environment. Proven track record of creating marketing campaigns that directly resulted in increased revenue. Experience in the cabinetry, home improvement, or design industries is highly desirable. Skills : Strong analytical skills with the ability to interpret data and make data-driven decisions. Expertise in digital marketing, lead generation, and marketing automation tools. Exceptional communication, leadership, and team management skills. Strategic thinker with a focus on execution and results. Knowledge of CRM and sales enablement platforms. Why Join us? Opportunity to lead marketing efforts for a growing company in the cabinetry industry. A collaborative environment where your efforts directly contribute to company success. Competitive salary, performance bonuses, and benefits package. A dynamic team passionate about creating quality products and excellent customer experiences. Join us in shaping the future of our brand through innovative marketing strategies! Job Types : Full-time, Contract Pay : $72,000.00 - $150,000.00 per year Schedule : 8 hour shift Monday to Friday Experience : Marketing: 3 years (Preferred) Work Location : In person #J-18808-Ljbffr