Marketing Manager

Plaid Enterprises is a leading manufacturer of consumer products in the craft and DIY category. Its national brands include Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.

The Marketing Manager will execute strategic multichannel marketing initiatives to raise brand awareness, engagement, and revenue. This role will work closely with the content, social, and e-commerce teams, product managers, graphics teams, and sales.

Primary Responsibilities

• Implement marketing campaigns across all digital, social, email, and retailer channels to drive brand awareness and growth.
• Help guide the development of best-in-class, SEO-driven copy to ensure optimization, strengthen search rankings, and engage target audiences.
• Interpret creative direction and technical information of products for consumer and retail marketing needs.
• Monitor market trends and competitor activities to identify opportunities for growth and influence content creation.
• Work closely with internal stakeholders, such as content, e-commerce, and social media, to ensure seamless project management and timely delivery across all platforms.
• Collaborate with product managers to develop compelling storytelling that illustrates the value and key features of Plaid products.
• Marketing Copywriter reports directly to this position.

The ideal candidate will have the following skills:

• BA/BS in Marketing, Business, or Communications.
• 57 years of marketing experience in digital marketing, B2B, and B2C functions.
• Strong knowledge of brand management, marketing strategy, and campaign development
• Experience in market research and analysis
• Project management skills to manage multiple marketing campaigns
• Excellent communication and presentation skills
• Proficiency in digital marketing platforms and social media management
• Ability to foster a positive and collaborative team environment through effective communication and teamwork.
• Analytical mindset with the ability to interpret data and trends
• Good eye for design and visual aesthetics