The University Of Denver
Assistant Director, Digital Marketing & Communications
The University Of Denver, Denver, Colorado, United States, 80285
Job no:
497762 Work type:
Staff Full-Time Location:
Denver, CO Categories:
Marketing / Communications / Media, Business Operations / Services, Admin / Executive / Office Support, Recreation / Kennedy Mountain Campus Division:
Recreation and Wellness The University of Denver’s vision is to be a “great private university dedicated to the public good.” Founded in 1864, DU is actively implementing its dynamic strategic plan, DU IMPACT 2025. Position Summary The Assistant Director, Kennedy Mountain Campus, Wellness & Recreation (KMCWR) Digital Marketing & Communications reports to the Director, KMCWR Business & Operations and plays a vital role in developing the KMCWR digital presence by utilizing analytics; optimizing our web platforms for engagement, fundraising, and sales; and shaping the division’s overall digital growth strategy. The Assistant Director is responsible for the performance of the KMCWR digital presence that includes, but is not limited to: website content and engagement; development and timely delivery of digital collateral, including brochures, proposals, newsletters, annual reports, mailings, advertisements, event programs and other promotional material to maximize reach and engagement; develop and create visually appealing and engaging content for KMCWR social media platforms. Essential Functions Customer Experience Manage SEO and SMM campaigns for key target markets and audiences. Utilize data and analytics to develop actionable recommendations for engaging prospects and customers. Campaign Execution Lead the end-to-end process from key target market onboarding to campaign provisioning and performance evaluation. Skillfully navigate multiple divisional and university technology systems. Digital Strategy Development & Performance Management: Develop and execute comprehensive digital presence strategies congruent with KMCWR and University branding and marketing objectives. Identify target audiences and tailor digital efforts to effectively engage and resonate with them. Search Engine Optimization Management Develop and supervise the creation of diverse content types, including blog posts, articles, videos, and infographics. Analyze the current share of voice (SoV) in the wellness and recreation industry and design a strategic plan to increase visibility and engagement in this space. Social Media Management: Collaborate with the digital team to oversee social media platforms, encompassing content creation, scheduling, monitoring and engagement. Formulate and curate a captivating content strategy aligned with the KMCWR's voice, values, and objectives. Personnel Hire and coordinate a student and hourly team to support digital content development for the KMCWR division. Required Qualifications Bachelor’s Degree in Graphic Design, Marketing, Communications or a related field. Proven experience in website design and online content management. Strong understanding of digital marketing principles, including social media, content marketing, and email marketing. One (1) year of management/supervisory experience. Working Environment The position is based in an office setting, with frequent computer use. Unexpected interruptions occur often, and stress level is moderate to high. Noise level is quiet to moderate. Work Schedule Monday - Friday, 8:00 a.m. - 4:30 p.m. In accordance with the University’s flexible work policy, this position is eligible to be considered for partial remote work. Application Deadline For consideration, please submit your application materials by
4:00 p.m. (MST) January 24, 2025. Salary Grade Number: The salary grade for the position is 10.
Salary Range: The salary rate for this position is $65,000. Benefits: The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. Please include the following documents with your application: 1. Resume 2. Cover Letter The University of Denver is an equal opportunity employer. All offers of employment are contingent upon satisfactory completion of a criminal history background check. Advertised:
December 23, 2024 Applications close:
January 24, 2025
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497762 Work type:
Staff Full-Time Location:
Denver, CO Categories:
Marketing / Communications / Media, Business Operations / Services, Admin / Executive / Office Support, Recreation / Kennedy Mountain Campus Division:
Recreation and Wellness The University of Denver’s vision is to be a “great private university dedicated to the public good.” Founded in 1864, DU is actively implementing its dynamic strategic plan, DU IMPACT 2025. Position Summary The Assistant Director, Kennedy Mountain Campus, Wellness & Recreation (KMCWR) Digital Marketing & Communications reports to the Director, KMCWR Business & Operations and plays a vital role in developing the KMCWR digital presence by utilizing analytics; optimizing our web platforms for engagement, fundraising, and sales; and shaping the division’s overall digital growth strategy. The Assistant Director is responsible for the performance of the KMCWR digital presence that includes, but is not limited to: website content and engagement; development and timely delivery of digital collateral, including brochures, proposals, newsletters, annual reports, mailings, advertisements, event programs and other promotional material to maximize reach and engagement; develop and create visually appealing and engaging content for KMCWR social media platforms. Essential Functions Customer Experience Manage SEO and SMM campaigns for key target markets and audiences. Utilize data and analytics to develop actionable recommendations for engaging prospects and customers. Campaign Execution Lead the end-to-end process from key target market onboarding to campaign provisioning and performance evaluation. Skillfully navigate multiple divisional and university technology systems. Digital Strategy Development & Performance Management: Develop and execute comprehensive digital presence strategies congruent with KMCWR and University branding and marketing objectives. Identify target audiences and tailor digital efforts to effectively engage and resonate with them. Search Engine Optimization Management Develop and supervise the creation of diverse content types, including blog posts, articles, videos, and infographics. Analyze the current share of voice (SoV) in the wellness and recreation industry and design a strategic plan to increase visibility and engagement in this space. Social Media Management: Collaborate with the digital team to oversee social media platforms, encompassing content creation, scheduling, monitoring and engagement. Formulate and curate a captivating content strategy aligned with the KMCWR's voice, values, and objectives. Personnel Hire and coordinate a student and hourly team to support digital content development for the KMCWR division. Required Qualifications Bachelor’s Degree in Graphic Design, Marketing, Communications or a related field. Proven experience in website design and online content management. Strong understanding of digital marketing principles, including social media, content marketing, and email marketing. One (1) year of management/supervisory experience. Working Environment The position is based in an office setting, with frequent computer use. Unexpected interruptions occur often, and stress level is moderate to high. Noise level is quiet to moderate. Work Schedule Monday - Friday, 8:00 a.m. - 4:30 p.m. In accordance with the University’s flexible work policy, this position is eligible to be considered for partial remote work. Application Deadline For consideration, please submit your application materials by
4:00 p.m. (MST) January 24, 2025. Salary Grade Number: The salary grade for the position is 10.
Salary Range: The salary rate for this position is $65,000. Benefits: The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. Please include the following documents with your application: 1. Resume 2. Cover Letter The University of Denver is an equal opportunity employer. All offers of employment are contingent upon satisfactory completion of a criminal history background check. Advertised:
December 23, 2024 Applications close:
January 24, 2025
#J-18808-Ljbffr