Director of Digital Marketing and Ecommerce

Bell Partners Director of Digital Marketing and Ecommerce Arlington, Virginia Apply Now Join Bell Partners and be a difference maker. At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. The Director of Digital Marketing and Ecommerce will lead our digital marketing initiatives and e-commerce strategies across our portfolio. This senior leadership role will oversee the digital marketing team, develop performance-driven digital campaigns, and leverage emerging technologies to enhance our brand visibility, lead generation, and resident acquisition processes. Essential Functions and Responsibilities Lead and manage Bell Partners’ digital marketing strategies across all channels, including paid search, display, social media, SEO, content marketing, and email marketing. Develop and execute a comprehensive digital marketing strategy that aligns with business goals, ensuring strong online engagement and maximizing conversion opportunities. Oversee the creation of content and digital campaigns, collaborating with internal teams to ensure they resonate with target audiences. Stay ahead of digital marketing trends, exploring innovative tools and technologies to optimize our digital presence. Lead the digital marketing team, providing mentorship, guidance, and performance management. Develop and implement e-commerce strategies that drive online leads and increase conversion rates. Manage and optimize Bell Partners’ website and online leasing platforms to ensure user-friendliness and high performance. Analyze website and e-commerce performance, leveraging analytics and A/B testing. Partner with cross-functional teams to ensure digital strategies align with business objectives. Own the performance metrics for digital and e-commerce marketing, providing regular reports on KPIs. Utilize data and analytics tools to make data-driven decisions. Provide insights and recommendations to senior leadership based on performance data. Collaborate with the brand marketing team to maintain consistent messaging across all digital channels. Manage relationships with external agencies and vendors. Knowledge, Skills and Abilities Experience in multifamily real estate is highly preferred. Deep knowledge of digital marketing channels, including SEM, SEO, social media, email marketing, and content marketing. Proven experience developing and executing e-commerce strategies. Strong leadership capabilities with a proven track record of managing high-performing teams. Advanced proficiency in data analytics. Exceptional organizational and project management skills. Excellent verbal and written communication skills. Familiarity with marketing technologies, including CRM systems and e-commerce platforms. Education and Background Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field; MBA or advanced degree preferred. A minimum of 8-10 years of experience in digital marketing and e-commerce, with at least 3-5 years in a leadership role. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. About Bell Partners Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. Join Bell to be a difference maker. Apply today! Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer, and we embrace and promote Diversity, Equity, and Inclusion (DEI) throughout our organization. #J-18808-Ljbffr