Morgan Stanley
Executive Director, Head of Investment Management Marketing Strategy
Morgan Stanley, New York, New York, us, 10261
Executive Director, Head of Investment Management Marketing Strategy
Job Number: 3262410 POSTING DATE: Jan 2, 2025 PRIMARY LOCATION: Americas-United States of America-New York-New York EDUCATION LEVEL: Bachelor's Degree JOB: Administration EMPLOYMENT TYPE: Full Time JOB LEVEL: Executive Director DESCRIPTION
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 41 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values: do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career-a place for people to learn, to achieve, to grow. Department Profile The Marketing function ensures that Morgan Stanley gains the greatest value from its brand, the heart of the firm's franchise. It manages every aspect of our brand worldwide, from corporate advertising campaigns and sponsorships to umbrella marketing messages, research, product naming, graphic standards, and publication systems. Marketing also provides strategic guidance and creative support for business units and internal groups seeking to harness the power of our brand. Job Description The firmwide Brand Marketing team is looking for a Head of Morgan Stanley Investment Management Marketing Strategy to lead the strategy development and implementation of the MSIM global marketing strategy and plan in collaboration with MSIM leadership, distribution teams & channel marketing leaders across all channels both BU and FWM. Primary Responsibilities
Cultivate relationships with internal business partners to understand the business strategy, objectives, and priorities; synthesize and relay this information to FW Marketing colleagues (e.g., brand, paid media, content, social, digital, research, international). Serve as a strategic and collaborative thought partner with investment teams, channel marketing leads, and corporate communications in the management in the delivery of strategic marketing messages across key intermediary and institutional audiences both in the US & Internationally. Lead the annual Morgan Stanley investment Management 360 consolidated, cohesive marketing plan and quarterly business review process. Partner with investment & product and channel marketing teams on holistic go-to-market plans across channels to deliver on key KPIs. Partner with key teams in FW Marketing & the business to develop a cohesive view of the full marketing plan as well as quarterly breakdowns and a scorecard. Collaborate with COOs across FWM and MSIM to utilize MSIM marketing budget to achieve the best return for marketing investments. Ensure the global MSIM marketing organization has clear competencies across all businesses and channels. Coordinate with marketing sub-teams to ensure brand consistency and develop market-leading expertise. Collaborate with corporate communications with respect to the brand, building it with distinct, compelling, and competitive positioning. Position clients' needs and the firm's strategy as the north star for all Marketing activities. QUALIFICATIONS
In-depth experience in Asset Management Marketing from an international and leading player in the financial services industry. Proven experience and understanding of financial services business models, asset management, and capital markets. Experience in acting as counsel on marketing and brand management with senior stakeholders. Proven track record in developing and implementing a marketing plan to drive client outcomes. Experience in digital marketing and thought leadership. Proven experience of building and leading asset management marketing teams. A deep understanding of best practice data management, KPIs, and tracking. Expected base pay rates for the role will be between $165,000 and $275,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package. Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of any characteristic protected by law. Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
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Job Number: 3262410 POSTING DATE: Jan 2, 2025 PRIMARY LOCATION: Americas-United States of America-New York-New York EDUCATION LEVEL: Bachelor's Degree JOB: Administration EMPLOYMENT TYPE: Full Time JOB LEVEL: Executive Director DESCRIPTION
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 41 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values: do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career-a place for people to learn, to achieve, to grow. Department Profile The Marketing function ensures that Morgan Stanley gains the greatest value from its brand, the heart of the firm's franchise. It manages every aspect of our brand worldwide, from corporate advertising campaigns and sponsorships to umbrella marketing messages, research, product naming, graphic standards, and publication systems. Marketing also provides strategic guidance and creative support for business units and internal groups seeking to harness the power of our brand. Job Description The firmwide Brand Marketing team is looking for a Head of Morgan Stanley Investment Management Marketing Strategy to lead the strategy development and implementation of the MSIM global marketing strategy and plan in collaboration with MSIM leadership, distribution teams & channel marketing leaders across all channels both BU and FWM. Primary Responsibilities
Cultivate relationships with internal business partners to understand the business strategy, objectives, and priorities; synthesize and relay this information to FW Marketing colleagues (e.g., brand, paid media, content, social, digital, research, international). Serve as a strategic and collaborative thought partner with investment teams, channel marketing leads, and corporate communications in the management in the delivery of strategic marketing messages across key intermediary and institutional audiences both in the US & Internationally. Lead the annual Morgan Stanley investment Management 360 consolidated, cohesive marketing plan and quarterly business review process. Partner with investment & product and channel marketing teams on holistic go-to-market plans across channels to deliver on key KPIs. Partner with key teams in FW Marketing & the business to develop a cohesive view of the full marketing plan as well as quarterly breakdowns and a scorecard. Collaborate with COOs across FWM and MSIM to utilize MSIM marketing budget to achieve the best return for marketing investments. Ensure the global MSIM marketing organization has clear competencies across all businesses and channels. Coordinate with marketing sub-teams to ensure brand consistency and develop market-leading expertise. Collaborate with corporate communications with respect to the brand, building it with distinct, compelling, and competitive positioning. Position clients' needs and the firm's strategy as the north star for all Marketing activities. QUALIFICATIONS
In-depth experience in Asset Management Marketing from an international and leading player in the financial services industry. Proven experience and understanding of financial services business models, asset management, and capital markets. Experience in acting as counsel on marketing and brand management with senior stakeholders. Proven track record in developing and implementing a marketing plan to drive client outcomes. Experience in digital marketing and thought leadership. Proven experience of building and leading asset management marketing teams. A deep understanding of best practice data management, KPIs, and tracking. Expected base pay rates for the role will be between $165,000 and $275,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package. Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of any characteristic protected by law. Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
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