VINCI Construction France
Digital Marketing Executive
VINCI Construction France, Hampshire, Illinois, United States, 60140
Bachy Soletanche is looking for a dynamic individual to help drive our digital marketing journey. The role will focus on delivering customer engagement activities, supporting the work-winning team and celebrating our successes through internal communications.
Key Responsibilities Create, deliver and analyse social media campaigns across LinkedIn, X (formerly Twitter), Instagram and YouTube Track, analyse, and report on key performance indicators (KPIs) for digital marketing activities Create social media graphics that are visually appealing and align with Bachy Soletanche’s brand identity Contribute to marketing strategy with a focus on digital Design and implement digital marketing campaigns to engage and nurture database contacts using marketing automation platforms including Account Engagement (formerly Pardot) and Dotdigital Responsible for managing the corporate website on WordPress. This includes adding new content, website functionality checks, refreshing webpage content, on-page keyword optimisation and backlinking for improved navigation Developing and executing effective Search Engine Optimisation (SEO) strategies to improve Bachy Soletanche’s online ranking, authority and visibility and to drive organic traffic Update and manage the news portal on company intranet site to reflect key messages throughout departments Update and manage the flow of content on the business’s Digital Screens Deliver various digital assets as required across the business - graphic design, photography (or editing), video editing, document/presentation templating and formatting Undertake templated graphic design projects, when required, including SHEQ Toolbox Talks, Case Studies, New Work Awards, Strategy documentation, Tender covers/formatting Required Skills WordPress CMS Canva Social Media channel management including LinkedIn, X (formerly Twitter) and Instagram Adobe Creative Cloud (InDesign, Illustrator, Photoshop) Salesforce and Account Engagement (formerly Pardot) Desirable Adobe Premier Pro Google Analytics (GA4) Photography skills
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Key Responsibilities Create, deliver and analyse social media campaigns across LinkedIn, X (formerly Twitter), Instagram and YouTube Track, analyse, and report on key performance indicators (KPIs) for digital marketing activities Create social media graphics that are visually appealing and align with Bachy Soletanche’s brand identity Contribute to marketing strategy with a focus on digital Design and implement digital marketing campaigns to engage and nurture database contacts using marketing automation platforms including Account Engagement (formerly Pardot) and Dotdigital Responsible for managing the corporate website on WordPress. This includes adding new content, website functionality checks, refreshing webpage content, on-page keyword optimisation and backlinking for improved navigation Developing and executing effective Search Engine Optimisation (SEO) strategies to improve Bachy Soletanche’s online ranking, authority and visibility and to drive organic traffic Update and manage the news portal on company intranet site to reflect key messages throughout departments Update and manage the flow of content on the business’s Digital Screens Deliver various digital assets as required across the business - graphic design, photography (or editing), video editing, document/presentation templating and formatting Undertake templated graphic design projects, when required, including SHEQ Toolbox Talks, Case Studies, New Work Awards, Strategy documentation, Tender covers/formatting Required Skills WordPress CMS Canva Social Media channel management including LinkedIn, X (formerly Twitter) and Instagram Adobe Creative Cloud (InDesign, Illustrator, Photoshop) Salesforce and Account Engagement (formerly Pardot) Desirable Adobe Premier Pro Google Analytics (GA4) Photography skills
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