Nestle
Associate Brand Marketing
Nestle, Arlington, Texas, United States, 76000
As the world leader in nutrition, health and wellness for children from birth to preschool, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007, and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children, and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.
This position is not eligible for Visa Sponsorship.
Position Summary
As a Brand Experience and Development Associate, you are responsible for developing the strategy ( Key Responsibilities
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research. Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications. Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results. Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs. Business Planning
P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health. Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities. Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach. Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA). Strategically chart a course for the category, portfolio, and brand using data-driven decision-making. Brand and Product Experience
Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration and/or purchase frequency. Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive. Activate brand’s nutrition health and wellness proposition in consumer communication. Commercial Excellence
Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment. Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment. Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Qualifications / Certifications
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience. MBA preferred. Strong negotiation and relationship building skills. Excellent communication (both verbal and written) and interpersonal skills. Proficient in Microsoft Office Applications. Critical Experiences
At least 3-5 years of work experience in marketing or brand management. Experience leading and influencing cross-functional teams. Experience leveraging data, research and trends to generate insights to understand consumer behavior. It is our business imperative to remain a very inclusive workplace. The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.
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As a Brand Experience and Development Associate, you are responsible for developing the strategy ( Key Responsibilities
Consumer & Customer Intimacy
Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research. Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications. Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results. Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs. Business Planning
P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health. Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities. Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach. Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA). Strategically chart a course for the category, portfolio, and brand using data-driven decision-making. Brand and Product Experience
Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration and/or purchase frequency. Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive. Activate brand’s nutrition health and wellness proposition in consumer communication. Commercial Excellence
Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment. Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment. Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Qualifications / Certifications
Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience. MBA preferred. Strong negotiation and relationship building skills. Excellent communication (both verbal and written) and interpersonal skills. Proficient in Microsoft Office Applications. Critical Experiences
At least 3-5 years of work experience in marketing or brand management. Experience leading and influencing cross-functional teams. Experience leveraging data, research and trends to generate insights to understand consumer behavior. It is our business imperative to remain a very inclusive workplace. The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.
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