Sr. CDP/CRM Marketing Specialist

Build You Career with Ashley Are you passionate about creating extraordinary customer experiences through data-driven marketing? Join one of the world's largest furniture manufacturers and retailers as we revolutionize how we connect with our customers Senior CDP/CRM Marketing Specialist : On-Site, Tampa FL What Will You Do? As our Senior CDP/CRM Marketing Specialist, you'll be at the forefront of Ashley's digital marketing initiatives, orchestrating personalized customer experiences across email, SMS, mobile app, and push notifications. This role is perfect for a marketing technologist who loves solving complex challenges and driving measurable results. Ability to adapt to a fast paced, evolving retail environment with a positive attitude. Lead Marketing Automation Initiatives: Architect and optimize customer journeys across multiple channels using advanced marketing automation platforms Drive Innovation: Design and implement sophisticated audience segmentation strategies that power personalized customer experiences Technical Leadership: Create and maintain custom templates using HTML, CSS, and Liquid Scripting Analytics & Optimization: Leverage Google Analytics and Looker to derive insights and optimize campaign performance Project Management: Own the marketing technology project backlog and coordinate cross-functional initiatives Team Leadership: Mentor and guide an offshore team member while collaborating with our 30-person marketing department What Do You Need? 3 years of experience in marketing technology/automation Strong expertise in CRM tools, customer data platforms, and complex audience segmentation Proficiency in HTML, CSS, Liquid Scripting, Google Analytics, and Looker Experience with the platform Zeta Global, preferred not required Bachelor's degree or equivalent work experience Retail experience preferred, but not required Excellent problem-solving skills and ability to thrive in a fast-paced environment Experience managing cross-functional projects and stakeholder relationships Why Ashley? Impact: Your work will directly influence millions of customer interactions and drive revenue for a global leader Innovation: Be part of a digital transformation journey at a company that combines century-old tradition with cutting-edge technology Growth: Work with modern marketing tech stack and develop your skills across multiple channels and platforms Location: Join our vibrant team in the heart of historic Ybor City, Tampa Culture: Experience our collaborative, family-oriented culture that values innovation and personal growth The Team You'll report to our Marketing Director and work alongside passionate marketing professionals who are reshaping the future of retail marketing. Our Ybor City office offers a dynamic, collaborative environment where creativity meets technology Benefits We Offer Health, Dental, Vision, Employee Assistance Program Paid Vacation, Holidays, and Your Birthday off Generous Employee Discount on home furnishings Professional Development Opportunities Ashley Wellness Centers (location specific) and Medical Tourism Telehealth 401(k) and Profit Sharing Life Insurance Our Core Values Honesty & Integrity Passion, Drive, Discipline Continuous Improvement/Operational Excellence Dirty Fingernail Growth Focused To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page: Corporate Social Responsibility https://www.ashleyfurniture.com/about-us/corporate-social-responsibility/report/ We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only. Search Firm Representatives Please Read Carefully: Ashley Furniture Industries, LLC, is not accepting unsolicited assistance from search firms for this employment opportunity unless an agreement is in place. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Ashley Furniture via email, the Internet or in any form and/or method without a valid search agreement in place for this position will be deemed the sole property of Ashley Furniture. No fee will be paid in the event the candidate is hired by Ashley Furniture as a result of the referral or through other means.