Marketing Specialist

Our client is currently seeking a Marketing Specialist Reporting to the Director of Marketing, the Marketing Specialist will be responsible for creating visually appealing designs for our product labels, marketing materials, and online social media platforms. They will collaborate with the marketing team to develop brand identities and ensure consistency across all design elements. The Marketing Specialist will also stay updated on industry trends and incorporate innovative design strategies into their work. This job will have the following responsibilities: • Creating content: Developing promotional materials for web-based marketing, social media, email marketing, account-based marketing, infographics, sales and marketing presentations and marketing videos • SEO/SEM Marketing - SEO focus on website optimization for organic search traffic; SEM includes both organic search and paid advertising to attract traffic • Managing social media: Managing the company's social media content across social media channels such as creating and interpreting reports on social media performance • Analyzing performance: Tracking metrics like customer loyalty, conversion rates, and customer satisfaction to evaluate the effectiveness of marketing materials • Planning and executing campaigns: Drafting and proposing communications campaigns, and attending trade shows and community fairs • Creating sales presentations in PPT – promotional • Maintaining website – front/back-end upkeep; editions to content/graphics as necessary • Trade Marketing – assistance in all aspects of trade marketing including webinars, conferences, trade events/meetings • Maintaining project timeline and budgets: Creating and monitoring budgets to ensure timely project delivery • Proficiency in graphic design software such as Adobe Photoshop and illustrator. • Knowledge of branding principles and ability to develop visual cohesive designs. • Strong artistic and creative abilities • Strong design sense and vision; coordinate with marketing team to develop creatives for each channel Qualifications & Requirements: • 5-7 years of experience, in related field (Nutraceutical exp would be the ideal, however we are open to food/beverages, ingredients, flavor or pharmaceuticals) • Bachelor's degree in digital marketing, marketing or communications, preferred Proficiency in the following programs is highly desirable: • Adobe Illustrator • Microsoft Office (PPT, Excel) • Google Analytics • Word press or equivalent