Wealthy Recruiting
Advertising Specialist
Wealthy Recruiting, New York, New York, us, 10261
Located at 4 World Trade Center, Real Essentials leads the way in wholesale clothing bundles, offering exceptional value and high-quality products to businesses nationwide. We pride ourselves on innovation, creativity, and delivering top-tier advertising strategies that propel our brand and increase market visibility.
Job Summary
Real Essentials seeks an Advertising Specialist who will play a key role in creating, executing, and optimizing multi-channel advertising campaigns. The ideal candidate will have a mix of creativity and analytical skills, focusing on boosting brand awareness, driving traffic, and maximizing return on ad spend.
Responsibilities
Advertising Strategy & Campaign Management:
Design, implement, and manage advertising campaigns across digital platforms including Google Ads, Facebook, Instagram, and LinkedIn. Target B2B audiences, optimizing ads for conversion and engagement.
Data Analysis & Reporting:
Analyze and report on ad performance, adjusting strategies based on key performance indicators (KPIs) such as CTR, conversion rates, and ROI. Provide actionable insights to optimize ad spend and increase campaign effectiveness.
Creative Development:
Collaborate with content, design, and product teams to produce compelling, on-brand creative assets such as banner ads, social media content, videos, and copy. Ensure the consistency of messaging and creativity across all platforms.
Budget Management:
Monitor and manage ad budgets to ensure spending is efficient and aligned with business goals. Regularly review budget allocation and adjust bids to optimize campaign success.
Market Research & Trends:
Conduct market research to stay updated on industry trends, competitive activity, and new advertising opportunities. Proactively identify areas for improvement in ad performance and new strategies to engage target audiences.
Cross-Functional Collaboration:
Work closely with sales, logistics, and product teams to ensure alignment across all marketing initiatives. Communicate results, performance updates, and optimization strategies to senior leadership.
Requirements 2-3 years of experience in digital advertising or marketing, especially in a B2B or wholesale setting. Demonstrated ability to manage successful ad campaigns with measurable results. Expertise with Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms. Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and Excel. Ability to craft engaging ad copy and collaborate on visually compelling creative content. Strong understanding of brand voice and how to appeal to target markets. Ability to interpret performance data, derive actionable insights, and make adjustments to campaigns. Experience with A/B testing, retargeting strategies, and optimizing ad spend for maximum ROI. Strong communication and collaboration skills to work across teams and effectively report to leadership. Ability to multitask and meet deadlines in a fast-paced environment. Must be available to work in-office at 4 World Trade Center, Manhattan, every day. Compensation $70,000 - $80,000 annually, with significant opportunities for career growth and a collaborative, innovative team environment.
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Design, implement, and manage advertising campaigns across digital platforms including Google Ads, Facebook, Instagram, and LinkedIn. Target B2B audiences, optimizing ads for conversion and engagement.
Data Analysis & Reporting:
Analyze and report on ad performance, adjusting strategies based on key performance indicators (KPIs) such as CTR, conversion rates, and ROI. Provide actionable insights to optimize ad spend and increase campaign effectiveness.
Creative Development:
Collaborate with content, design, and product teams to produce compelling, on-brand creative assets such as banner ads, social media content, videos, and copy. Ensure the consistency of messaging and creativity across all platforms.
Budget Management:
Monitor and manage ad budgets to ensure spending is efficient and aligned with business goals. Regularly review budget allocation and adjust bids to optimize campaign success.
Market Research & Trends:
Conduct market research to stay updated on industry trends, competitive activity, and new advertising opportunities. Proactively identify areas for improvement in ad performance and new strategies to engage target audiences.
Cross-Functional Collaboration:
Work closely with sales, logistics, and product teams to ensure alignment across all marketing initiatives. Communicate results, performance updates, and optimization strategies to senior leadership.
Requirements 2-3 years of experience in digital advertising or marketing, especially in a B2B or wholesale setting. Demonstrated ability to manage successful ad campaigns with measurable results. Expertise with Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms. Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and Excel. Ability to craft engaging ad copy and collaborate on visually compelling creative content. Strong understanding of brand voice and how to appeal to target markets. Ability to interpret performance data, derive actionable insights, and make adjustments to campaigns. Experience with A/B testing, retargeting strategies, and optimizing ad spend for maximum ROI. Strong communication and collaboration skills to work across teams and effectively report to leadership. Ability to multitask and meet deadlines in a fast-paced environment. Must be available to work in-office at 4 World Trade Center, Manhattan, every day. Compensation $70,000 - $80,000 annually, with significant opportunities for career growth and a collaborative, innovative team environment.
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