PayPal
Sr. Manager, SMB Growth Success
PayPal, Chicago, Illinois, United States, 60290
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness.
Job Description Summary:
The SMB Growth Success lead drives all growth efforts for this merchant segment, all while leading multiple business transformation efforts across PayPal. We are looking for a Growth Strategist to increase acquisition and retention rates among our target segments globally. You Will: Develop the growth marketing strategy for PayPal's SMB products globally with a focus on experimentation and optimization across paid and organic channels. Understand our Merchants; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market. Develop the acquisition, engagement and retention strategy with key stakeholders to drive new product adoption, upsell and cross-sell at scale through paid and owned channels. Develop KPIs for each program; define measurement frameworks that align growth program performance to commercial OKRs and improve results through continuous testing. Activate SMB customer journeys across paid, owned and organic channels to ensure conversion moments are optimized across the funnel. Work with key stakeholders across PMM, Growth, Sales and Lifecycle to develop data-driven acquisition, cross-sell and upsell strategies to promote growth and retention. Qualifications: A BA/BS degree or equivalent practical experience. 8+ years of business/growth strategy and product marketing experience. Competence in marketing fundamentals including customer insight development and executing go-to-market campaigns. Deep understanding of traditional and latest channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and owned channels. Experience managing campaigns across global markets. Experienced in designing measurement frameworks for growth and testing methodologies. Able to design growth experiments that result in measurable impact against commercial KPIs. Past experience with lifecycle marketing & funnel optimization. Experience working cross-functionally and influencing senior stakeholders. Deep understanding of the small business customer and genuine interest in helping small businesses succeed. PayPal is committed to fair and equitable compensation practices. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. The U.S. national annual pay range for this role is $99300 to $216040. For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. We offer benefits to help you thrive in every stage of life, including a flexible work environment, employee shares options, health and life insurance, and more. Commitment to Diversity and Inclusion:
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.
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The SMB Growth Success lead drives all growth efforts for this merchant segment, all while leading multiple business transformation efforts across PayPal. We are looking for a Growth Strategist to increase acquisition and retention rates among our target segments globally. You Will: Develop the growth marketing strategy for PayPal's SMB products globally with a focus on experimentation and optimization across paid and organic channels. Understand our Merchants; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market. Develop the acquisition, engagement and retention strategy with key stakeholders to drive new product adoption, upsell and cross-sell at scale through paid and owned channels. Develop KPIs for each program; define measurement frameworks that align growth program performance to commercial OKRs and improve results through continuous testing. Activate SMB customer journeys across paid, owned and organic channels to ensure conversion moments are optimized across the funnel. Work with key stakeholders across PMM, Growth, Sales and Lifecycle to develop data-driven acquisition, cross-sell and upsell strategies to promote growth and retention. Qualifications: A BA/BS degree or equivalent practical experience. 8+ years of business/growth strategy and product marketing experience. Competence in marketing fundamentals including customer insight development and executing go-to-market campaigns. Deep understanding of traditional and latest channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and owned channels. Experience managing campaigns across global markets. Experienced in designing measurement frameworks for growth and testing methodologies. Able to design growth experiments that result in measurable impact against commercial KPIs. Past experience with lifecycle marketing & funnel optimization. Experience working cross-functionally and influencing senior stakeholders. Deep understanding of the small business customer and genuine interest in helping small businesses succeed. PayPal is committed to fair and equitable compensation practices. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. The U.S. national annual pay range for this role is $99300 to $216040. For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. We offer benefits to help you thrive in every stage of life, including a flexible work environment, employee shares options, health and life insurance, and more. Commitment to Diversity and Inclusion:
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.
#J-18808-Ljbffr