Pharmaceutical Social Media Manager

Search and Organic Social Media Manager Pay: $40 - 50/hour Length of Assignment: 6 month contract Job Description: The Search and Organic Social Media Manager is accountable for delivering high-quality and impactful digital customer experiences through search and organic social media as part of the Experience Operations (XO) team. The team is composed of service experts who partner to deliver integrated digital customer experiences that drive measurable business outcomes. The Manager will be responsible for developing and implementing strategies across channel platforms to effectively reach and engage our target audiences. The ideal candidate will have a proven track record in managing search and social campaigns, a deep understanding of pharmaceutical strategies, and a passion for driving results through digital channels. We manage a portfolio of Paid Search on external search engines and Organic social channels. You will be the single point of contact for specific areas of the business, gathering insights, sharing, and applying learnings across paid search and organic social. You will enable strategy by collaborating with internal teams to translate marketing objectives and develop comprehensive paid search and organic social media goals, executing tactics that support business growth, reach target audiences, and improve performance measures. You will manage agency partners to ensure high-quality strategy, content, execution, and communicate a clear channel strategy for success across all services. The Manager will plan, execute, and optimize campaigns across platforms such as LinkedIn, Facebook, Instagram, Google, and Bing, ensuring optimal targeting and performance tracking. Key Responsibilities: Audience Targeting:

Utilize advanced targeting capabilities and audience segmentation strategies to engage personas and decision-makers. Paid Search Budget Management:

Monitor and manage campaign budgets effectively, ensuring efficient resource allocation. Performance Analysis:

Leverage internal analytics and external data for insights and business-focused recommendations. A/B Testing:

Implement testing methodologies to optimize ad creative, messaging, targeting parameters, and landing pages for maximum effectiveness. This role is based in South San Francisco but is open to fully remote candidates willing to travel periodically (up to 10% of the time). Who You Are: You have a Bachelor's degree or equivalent work experience, including 5+ years in digital media marketing, media agency, digital brand strategy, social media, or media planning. Previous experience in Experience Operations as a Paid Search or Social Media Manager is required. In-depth knowledge of social media advertising platforms, including LinkedIn Ads, Twitter, Meta Ads Manager, Google, and Bing. Experience with SMMS tools such as Sprinklr, Khoros, or Sprout Social is essential. Preferred Skills: Digital customer experience Pharma/biotech experience or experience in a highly regulated industry Certification in social media marketing platforms (Facebook, LinkedIn Marketing Labs) and Google Ads Knowledge of GA4

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