Vice President, Data & Digital Business Unit Marketing

Vice President, Data & Digital Business Unit Marketing About the Company Large member-owned healthcare performance company Industry Hospital & Health Care Type Privately Held, Private Equity-backed Founded 1977 Employees 1001-5000 Categories Health Care Centers for Disease Control and Prevention GPO Group Purchasing Healthcare Hospitals Hospitals & Clinics MedAssets Medicine Novation Public Supply Chain UHC University HealthSystem Consortium VHA Vizient Health & Wellness Specialties analytics consulting contracting performance improvement revenue cycle management supply chain and health care quality Business Classifications B2C B2B About the Role The Company is seeking a Vice President of BU Marketing to lead the strategic marketing vision for its data and digital business unit. The successful candidate will be responsible for developing and executing comprehensive marketing strategies that drive market growth and position the business unit's offerings as industry leaders. This role requires a visionary leader with a proven track record in customer-centric marketing, particularly in fast-paced, product-focused markets. The VP will be tasked with shaping market strategy, leading the development of compelling value propositions and brand messaging, and overseeing integrated campaigns to enhance customer engagement and achieve business growth goals. Key responsibilities for the Vice President of BU Marketing include cross-functional collaboration with product marketing, enterprise marketing, and sales teams, as well as leading a high-performing marketing team. The role demands a hands-on approach to support the business unit's growth and innovation, with a focus on market insights, analytics, and data-driven decision-making. The ideal candidate will have a strong background in market research, competitive analysis, and the ability to establish KPIs to measure the impact of marketing efforts. The company is committed to providing an inclusive environment that fosters personal and professional development, and the VP will play a critical role in driving the marketing function to fuel exceptional performance both now and in the future. Hiring Manager Title Chief Marketing Officer Travel Percent Less than 10% Functions Marketing