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Shaw University

FT Staff: Admissions Counselor/Recruiter

Shaw University, Raleigh, NC, United States


Reporting to the Director of Admissions and Recruitment, the Admissions Counselor/Recruiter will be the
initial point of contact within the Office of Admissions and Recruitment for parents, students, counselors, and
community leaders. This position will analyze student requests and needs; cultivate prospects, traditional and non-traditional, international applicants and admitted students through direct participation in a variety of activities; and
articulate admissions procedures and requirements to prospective students, parents, counselors, etc. The Admissions
Counselor/Recruiter is responsible for planning and executing targeted recruitment initiatives to increase enrollment with full
independent discretion and accountability.

Essential Job Functions:

  • Serves as a member of the Admissions Team managing a recruitment territory to assist in achieving
    enrollment objectives for the University.
  • Works with the student ambassador tour guides program for Shaw University.
  • Plans and directs college day program activities inclusive of community college/high school
    visitations and private/public programs.
  • Plans and implements the recruitment receptions for geographical markets.
  • Works with alumni volunteers assisting in the national recruitment effort.
  • Schedules and initiates extensive visitation programs for groups and families.
  • Conducts research on assigned territories and performs analysis of admissions eligibility and makes
    determination of student eligibility based on all available information.
  • Implements recruitment strategies as outlined in the University Recruitment Plan in the assigned territory
    to include high school and community college visits.
  • Provides admissions presentations to visitors during campus daily tours and at on campus and off campus
    events.
  • Determines with full authority and independent discretion the student type and process that is applicable to
    each individual circumstance and implements the correct process determined for each student.
  • Advises prospective students, applicants and their families concerning admissions policies and
    requirements while accentuating the positive aspects of the University's academic programs and
    resources.
  • Assists in developing marketing materials for the programs and recruitment.
  • Interprets policies and procedural requirements of the Office and Admissions Recruitment.
  • All other related duties as assigned.
Education and/or Experience:
  • A Bachelor's degree from an accredited college or university.
  • Experience in Admissions at an institution of higher learning, preferably recruiting prospective students, with an ability to make sales presentations.
  • Experience working with a CRM (e.g., Salesforce, Slate) and with a student information system (e.g.,
    Banner, Colleague, Peoplesoft). Must be detail oriented and have a concern for data integrity.
  • Must be able to travel extensively both in state and out of state; evening and weekend work is required. A valid North Carolina drivers' license is required.
  • Demonstrated knowledge of the admissions and enrollment process.
  • Bi-lingual is a plus.

Other Competencies:

Must have a philosophy that is consistent with the Mission, Vision and Core Values of the organization. Vision,
commitment, and experience in achieving goals and pursuing excellence is critical; ability to work both
independently and collaboratively in a dynamic and demanding environment. Must have strong verbal and written
communication and organizational skills; proven ability to manage multiple complex assignments with sensitivity to
deadlines, priorities, and changing circumstances; demonstrated professional work ethic and positive,
problem-solving attitude. Must be able to read, write and speak fluently in English.

Physical Demands:

Ability to sit or stand for up to 8 hours/day. Some lifting (up to 25 pounds occasionally), bending, and carrying. The
employee is regularly required to talk and hear, and to use hands and fingers to handle or feel; ability to endure long
travel times.