FT Staff: Admissions Counselor/Recruiter
Shaw University, Raleigh, NC, United States
Reporting to the Director of Admissions and Recruitment, the Admissions Counselor/Recruiter will be the
initial point of contact within the Office of Admissions and Recruitment for parents, students, counselors, and
community leaders. This position will analyze student requests and needs; cultivate prospects, traditional and non-traditional, international applicants and admitted students through direct participation in a variety of activities; and
articulate admissions procedures and requirements to prospective students, parents, counselors, etc. The Admissions
Counselor/Recruiter is responsible for planning and executing targeted recruitment initiatives to increase enrollment with full
independent discretion and accountability.
Essential Job Functions:
- Serves as a member of the Admissions Team managing a recruitment territory to assist in achieving
enrollment objectives for the University. - Works with the student ambassador tour guides program for Shaw University.
- Plans and directs college day program activities inclusive of community college/high school
visitations and private/public programs. - Plans and implements the recruitment receptions for geographical markets.
- Works with alumni volunteers assisting in the national recruitment effort.
- Schedules and initiates extensive visitation programs for groups and families.
- Conducts research on assigned territories and performs analysis of admissions eligibility and makes
determination of student eligibility based on all available information. - Implements recruitment strategies as outlined in the University Recruitment Plan in the assigned territory
to include high school and community college visits. - Provides admissions presentations to visitors during campus daily tours and at on campus and off campus
events. - Determines with full authority and independent discretion the student type and process that is applicable to
each individual circumstance and implements the correct process determined for each student. - Advises prospective students, applicants and their families concerning admissions policies and
requirements while accentuating the positive aspects of the University's academic programs and
resources. - Assists in developing marketing materials for the programs and recruitment.
- Interprets policies and procedural requirements of the Office and Admissions Recruitment.
- All other related duties as assigned.
- A Bachelor's degree from an accredited college or university.
- Experience in Admissions at an institution of higher learning, preferably recruiting prospective students, with an ability to make sales presentations.
- Experience working with a CRM (e.g., Salesforce, Slate) and with a student information system (e.g.,
Banner, Colleague, Peoplesoft). Must be detail oriented and have a concern for data integrity. - Must be able to travel extensively both in state and out of state; evening and weekend work is required. A valid North Carolina drivers' license is required.
- Demonstrated knowledge of the admissions and enrollment process.
- Bi-lingual is a plus.
Other Competencies:
Must have a philosophy that is consistent with the Mission, Vision and Core Values of the organization. Vision,
commitment, and experience in achieving goals and pursuing excellence is critical; ability to work both
independently and collaboratively in a dynamic and demanding environment. Must have strong verbal and written
communication and organizational skills; proven ability to manage multiple complex assignments with sensitivity to
deadlines, priorities, and changing circumstances; demonstrated professional work ethic and positive,
problem-solving attitude. Must be able to read, write and speak fluently in English.
Physical Demands:
Ability to sit or stand for up to 8 hours/day. Some lifting (up to 25 pounds occasionally), bending, and carrying. The
employee is regularly required to talk and hear, and to use hands and fingers to handle or feel; ability to endure long
travel times.