Los Angeles Metro
MANAGER, COMMUNICATIONS (CUSTOMER SERVICE INFORMATION)
Los Angeles Metro, Los Angeles, CA, United States
Salary: $90,521.60 - $135,740.80 Annually
Location : Los Angeles, CA
Job Type: Regular Employee
Job Number: 2400306
Cabinet: CUSTOMER EXPERIENCE OFFICE
Cost Center: 7140 - MARKETING
Opening Date: 01/03/2025
Closing Date: 1/13/2025 5:00 PM Pacific
FLSA: Exempt
Bargaining Unit: Non-Contract
Metro's mission is to provide a world-class transportation system that enhances the quality of life for all who live, work, and play within LA County.
Description
Manages and oversees the planning and execution of communications, public relations, and marketing campaigns on Metro social media channels and across all paid media. The Manager is to lead and supervise the growing team responsible for issuing bus and rail service alerts and addressing customer inquiries online. This position is based at Metro's Rail Operations Center in Willowbrook and will require flexibility, including early morning, late evening, and weekend hours.
Examples of Duties
A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:
Education
Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.
The following are the preferred qualifications:
Essential Knowledge
Knowledge of(defined as a learned body of information that is required for and applied in the performance of job tasks)
Skill in(defined as the proficient manual, verbal, or mental utilization of data, people, or things)
Ability to(defined as a present competence to perform an observable behavior or produce an observable result)
Special Conditions The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job. Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions.
Working Conditions
Physical Effort Required
Metro is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status, or disability. Learn more about Metro does not deny participation in the application process to anyone with prior justice system involvement, in line with hiring practices.
Selection Procedure
Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.
Application Procedure
To apply, visit Metro's website at www.metro.net and complete an online Employment Application.
Computers are available to complete online Employment Applications at the following Metro location:
METRO Headquarters, Employment Office
One Gateway Plaza
Los Angeles, CA 90012
Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.
All completed online Employment Applications must be received by 5:00 p.m. on the closing date. Late applications will not be considered.
*Open to the public and all Metro employees
This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.
*Please refer to the applicable benefit type (Regular or Temporary)*
BENEFITS FOR REGULAR EMPLOYEES
Benefits cover probationary or regular full-time (working at least 40 hrs/week) employees of Metro.
We offer a range of high-quality medical, dental and vision plan options as well as health care spending accounts for you and your family. Metro will cover a significant portion of your health care premiums.
Medical/Dental/Vision Plan - Employee has the choice of 3 separate medical plans and 3 dental plans. A separate vision plan is included in each medical plan.
Group Life Insurance - PTSC pays for an amount equal to your annual salary, rounded up to the nearest $1,000. Minimum amount of life insurance is $30,000.
Accidental Death & Dismemberment Insurance - PTSC provides $50,000 coverage for each employee. Additional voluntary coverage in amounts up to $500,000 is available at favorable premium rates.
Long-Term Disability Insurance - 100% employer paid. Provides employees with a minimum income of 60% of earnings after six months of disability. Buy up or buy down options available.
Holidays - 12 days a year: New Year's Day, Martin Luther King, Jr. Day, Presidents' Day, Memorial Day, Independence Day, Labor Day, Veterans' Day, Cesar E Chavez, Juneteenth,Thanksgiving Day, Day After Thanksgiving, and Christmas Day.
Time off with Pay (TOWP) - Compensates employees who are on approved absence from work for reasons such as illness, injury, medical and dental appointments, personal business, vacation, or observance of (a) religious holiday.
Years of Service Annual Accrual
Hire date - 5 years 20 days
Beginning of 6th - 10th year 25 days
Beginning of 11th - 15th year 30 days
Beginning of 16th + years 35 days
Pension Plan - PTSC retirement plan is the Public Employees' Retirement System (PERS). Vesting is five (5) years. Minimum retirement age is 52, based on the 2% at 62 formula.
Other Benefits: Transportation passes for employees and/or eligible dependents; Medicare; Tuition reimbursement; credit union membership; SDI; Deferred Compensation Plan; 401(K) Thrift plan; EAP; Medical and Dependent Care Flexible Spending Accounts; Flexible work schedules; and Jury Duty Pay.
BENEFITS FOR TEMPORARY EMPLOYEES
Temporary (Contingent) employees are eligible for the following benefits only:
01
Please acknowledge that the following responses will be used to supplement and expand on the Work Experience section of your application. It is important to provide detailed answers anddo not refer to or rely on a resume or other documentation as we will not review resumes to determine qualifications. The information provided in your application must support your selected answers in the supplemental questions. The information you provide will be verified and documentation may be required. Please be as accurate as possible. By completing this supplemental questionnaire you are attesting that the information you have provided is accurate. Any misstatements, omissions, or falsification of information may eliminate you from consideration or result in dismissal.
02
Please select the highest level of education you have completed.
03
Please select the number of years of relevant experience you have performing work in marketing, advertising, or other communications programs.
04
If you indicated having relevant experience performing work in marketing, advertising, or other communications programs, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
05
Please select the number of years of relevant supervisory-level experience you have performing work in marketing, advertising, or other communications programs.
06
If you indicated having supervisory experience performing work in marketing, advertising, or other communications programs, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
07
Please describe your experience managing social media customer service information for a transportation or government agency, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
08
Please describe your experience utilizing social media management tools to schedule posts, engage with customers, generate reports, and analyze customer sentiment and emerging trends, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
09
Please describe your experience managing a team in the areas of social media and/or customer service, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
10
Please describe your experience interacting with customer inquiries and complaints, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
Required Question
Location : Los Angeles, CA
Job Type: Regular Employee
Job Number: 2400306
Cabinet: CUSTOMER EXPERIENCE OFFICE
Cost Center: 7140 - MARKETING
Opening Date: 01/03/2025
Closing Date: 1/13/2025 5:00 PM Pacific
FLSA: Exempt
Bargaining Unit: Non-Contract
Metro's mission is to provide a world-class transportation system that enhances the quality of life for all who live, work, and play within LA County.
Description
Manages and oversees the planning and execution of communications, public relations, and marketing campaigns on Metro social media channels and across all paid media. The Manager is to lead and supervise the growing team responsible for issuing bus and rail service alerts and addressing customer inquiries online. This position is based at Metro's Rail Operations Center in Willowbrook and will require flexibility, including early morning, late evening, and weekend hours.
Examples of Duties
- Plans, prepares and oversees the execution of Metro advertising campaigns, including social media, digital, out of home (OOH), print, and broadcast
- Plans and executes annual department and ad hoc project-level strategic plans and campaigns
- Plans, prepares, and oversees the design, typesetting, and printing of publications
- Plans, prepares, and oversees the conceptual design, production, and distribution of video programs
- Manages, reviews, and edits content on Metro social media platforms
- Oversees special event production and execution
- Manages VIP (Very Important Person) tour program of the agency and construction projects
- Develops and manages relationships with print, electronic, and digital media providers/vendors
- Coordinates with social media content producers and community managers across the agency to implement best practices and train staff
- Writes, edits, and proofreads copy for all public information materials and video productions
- Oversees commercial filming program and manages vendor
- Plans and acquires photography and graphics for publications, and footage and other video-related elements for use in video productions
- Develops and monitors budgets and costs
- Collaborates with staff in other units of the communications department and outside departments
- Analyzes production contracts and vendors' performance and identifies solutions to minimize production and printing costs
- Prepares reports and recommendations on communications and promotional goals and activities
- Conducts surveys and research on publications; prepares reports and recommendations
- Prospects and generates new sales leads
- Supervises, trains, mentors, and motivates assigned staff
- Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees
- Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out
May be required to perform other related job duties
A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:
Education
- Bachelor's Degree in Communications, Marketing, Journalism, or a related field; Master's Degree in a related field preferred
- Six years of relevant experience or three years of relevant supervisory-level experience performing work in marketing, advertising, or other communications programs; some positions in this class may require specialized experience in area of assignment
- A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.
The following are the preferred qualifications:
- Experience managing social media customer service information for a transportation or government agency
- Experience utilizing social media management tools to schedule posts, engage with customers, generate reports, and analyze customer sentiment and emerging trends
- Experience managing a team in the areas of social media and/or customer service
- Experience interacting with customer inquiries and complaints
Essential Knowledge
Knowledge of(defined as a learned body of information that is required for and applied in the performance of job tasks)
- Theories, principles, and practices of communications and public relations
- Mass communication techniques and promotional program management
- Digital marketing strategy and channels, content marketing, and social media
- Electronic media materials and processes, including advertising, copywriting, scriptwriting, production techniques, distribution, and placement
- Advertising and promotional tactics
- Special event production
- Video and print production processes and formats
- Print media materials and processes, including photographic, video, and graphic media
- Media planning and buying
- Finance and budget analysis
- Data research techniques
- Maintaining compliance with applicable laws and regulations, including California Environmental Quality Act (CEQA), The National Environmental Policy Act (NEPA), Americans with Disabilities Act (ADA), and Title VI of the Civil Rights Act
- Editing techniques; proofreading symbols and terminology
- English composition, grammar, and punctuation
- Modern management theory
Skill in(defined as the proficient manual, verbal, or mental utilization of data, people, or things)
- Planning strategic campaigns/programs for multiple focus areas
- Leading strategy, planning, and development of media campaigns
- Defining channels for use in campaigns, and where the approach is paid, earned, or owned
- Critical thinking
- Understanding the dynamics of today's media landscape and its impact on Metro's business and customers
- Reviewing, understanding and reporting data using analytics
- Performing data and statistical analysis
- Navigating Metro billing system
- Analyzing situations, identifying problems, recommending solutions, and evaluating outcome
- Exercising sound judgment and creativity in making decisions
- Communicating effectively orally and in writing
- Interacting professionally with various levels of Metro employees, outside representatives, and public officials
- Mediating and negotiating
Ability to(defined as a present competence to perform an observable behavior or produce an observable result)
- Distinguish best practices and approaches to various social media platforms
- Prioritize competing tasks
- Think and act independently
- Work independently and lead a team
- Make financial decisions within a budget; resolve budget discrepancies and reconcile invoices
- Synthesize complex information
- Apply and evaluate publication strategies
- Understand, interpret, and apply laws, rules, regulations, policies, procedures, budgets, contracts, and labor/management agreements
- Represent Metro before the public and governmental entities
- Prepare comprehensive reports and correspondence
- Travel to offsite locations
- Supervise, train, and motivate assigned staff
- Read, write, speak, and understand English
Special Conditions The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job. Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions.
Working Conditions
- Typical office situation
- Close exposure to computer monitors and video screen
Physical Effort Required
- Sitting at a desk or table
- Operate a telephone or other telecommunications device and communicate through the medium
- Type and use a keyboard and mouse to perform necessary computer-based functions
- Communicating through speech in the English language required
Metro is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status, or disability. Learn more about Metro does not deny participation in the application process to anyone with prior justice system involvement, in line with hiring practices.
Selection Procedure
Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.
Application Procedure
To apply, visit Metro's website at www.metro.net and complete an online Employment Application.
Computers are available to complete online Employment Applications at the following Metro location:
METRO Headquarters, Employment Office
One Gateway Plaza
Los Angeles, CA 90012
Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.
All completed online Employment Applications must be received by 5:00 p.m. on the closing date. Late applications will not be considered.
*Open to the public and all Metro employees
This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.
*Please refer to the applicable benefit type (Regular or Temporary)*
BENEFITS FOR REGULAR EMPLOYEES
Benefits cover probationary or regular full-time (working at least 40 hrs/week) employees of Metro.
We offer a range of high-quality medical, dental and vision plan options as well as health care spending accounts for you and your family. Metro will cover a significant portion of your health care premiums.
Medical/Dental/Vision Plan - Employee has the choice of 3 separate medical plans and 3 dental plans. A separate vision plan is included in each medical plan.
Group Life Insurance - PTSC pays for an amount equal to your annual salary, rounded up to the nearest $1,000. Minimum amount of life insurance is $30,000.
Accidental Death & Dismemberment Insurance - PTSC provides $50,000 coverage for each employee. Additional voluntary coverage in amounts up to $500,000 is available at favorable premium rates.
Long-Term Disability Insurance - 100% employer paid. Provides employees with a minimum income of 60% of earnings after six months of disability. Buy up or buy down options available.
Holidays - 12 days a year: New Year's Day, Martin Luther King, Jr. Day, Presidents' Day, Memorial Day, Independence Day, Labor Day, Veterans' Day, Cesar E Chavez, Juneteenth,Thanksgiving Day, Day After Thanksgiving, and Christmas Day.
Time off with Pay (TOWP) - Compensates employees who are on approved absence from work for reasons such as illness, injury, medical and dental appointments, personal business, vacation, or observance of (a) religious holiday.
Years of Service Annual Accrual
Hire date - 5 years 20 days
Beginning of 6th - 10th year 25 days
Beginning of 11th - 15th year 30 days
Beginning of 16th + years 35 days
Pension Plan - PTSC retirement plan is the Public Employees' Retirement System (PERS). Vesting is five (5) years. Minimum retirement age is 52, based on the 2% at 62 formula.
Other Benefits: Transportation passes for employees and/or eligible dependents; Medicare; Tuition reimbursement; credit union membership; SDI; Deferred Compensation Plan; 401(K) Thrift plan; EAP; Medical and Dependent Care Flexible Spending Accounts; Flexible work schedules; and Jury Duty Pay.
BENEFITS FOR TEMPORARY EMPLOYEES
Temporary (Contingent) employees are eligible for the following benefits only:
- Kaiser medical insurance
- Public Pension Plan
- 457/401K Plan
- Flex Spending
- Paid Sick Time
- Fare Media
- Rideshare Subsidies
- Metro One Fitness membership
01
Please acknowledge that the following responses will be used to supplement and expand on the Work Experience section of your application. It is important to provide detailed answers anddo not refer to or rely on a resume or other documentation as we will not review resumes to determine qualifications. The information provided in your application must support your selected answers in the supplemental questions. The information you provide will be verified and documentation may be required. Please be as accurate as possible. By completing this supplemental questionnaire you are attesting that the information you have provided is accurate. Any misstatements, omissions, or falsification of information may eliminate you from consideration or result in dismissal.
- Yes, I agree and understand my resume will not be reviewed
02
Please select the highest level of education you have completed.
- I do not have education equivalent to grade 12
- High school graduate, diploma or the equivalent (GED)
- Associate degree from an accredited college or university
- Bachelor's degree from an accredited college or university
- Master's degree from an accredited college or university
- PhD from an accredited college or university
03
Please select the number of years of relevant experience you have performing work in marketing, advertising, or other communications programs.
- No relevant experience
- Less than 6 years
- 6 years or more, but fewer than 8 years
- 8 years or more, but fewer than 10 years
- 10 or more years
04
If you indicated having relevant experience performing work in marketing, advertising, or other communications programs, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
05
Please select the number of years of relevant supervisory-level experience you have performing work in marketing, advertising, or other communications programs.
- No supervisory-level experience
- Fewer than 3 years
- 3 years or more, but fewer than 5 years
- 5 years or more, but fewer than 7 years
- 7 years or more
06
If you indicated having supervisory experience performing work in marketing, advertising, or other communications programs, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
07
Please describe your experience managing social media customer service information for a transportation or government agency, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
08
Please describe your experience utilizing social media management tools to schedule posts, engage with customers, generate reports, and analyze customer sentiment and emerging trends, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
09
Please describe your experience managing a team in the areas of social media and/or customer service, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
10
Please describe your experience interacting with customer inquiries and complaints, please describe where and how you gained this experience, including names of employers, dates of employment, and duties performed. If you do not have this experience, please indicate "N/A."
Required Question