Director Marketing Communications

The Director of Marketing Communications will oversee the development and implementation of strategic marketing and communication initiatives to drive customer and partner engagement, enhance brand visibility and support business objectives. This leadership role requires a visionary thinker with a broad range of knowledge and experience across the marketing function, from sports marketing to event strategy, customer engagement, content creation and partnership management.

The ideal candidate will lead efforts to build and sustain programs and partnerships that strengthen the companys position in the market, provide unique engagement opportunities for independent agency partners, and creative strong loyalty opportunities for customers. Reporting to the Managing Director of Marketing, you will drive alignment across teams to create a strong, unified voice in the market.

Key Responsibilities

Strategic Leadership:

• Develop and execute integrated marketing and communications strategies around new and existing partnerships and programs that align with business goals.
• Lead the marketing team in creating and implementing innovative campaigns across multiple channels and audiences.
• Ensure collaboration and promote consistency across teams and departments throughout the broader organization.
• Provide budget guidance and oversight for the overall Marketing team.

Partnership & Program Management:

• Identify, develop and manage strategic partnerships to amplify brand reach and drive business outcomes.
• Oversee all facets of a telematics program, including strategic direction, financial reporting, performance and analytics, customer communication, agent partner marketing, mobile app and vendor management, and collaboration with stakeholders across departments.
• Collaborate with sports team partners to design and implement joint programs, campaigns and initiatives.
• Negotiate agreements and ensure alignment of goals between key company stakeholders and partners.
• Monitor and evaluate the performance and impact of partnerships and programs, providing recommendations for improvement.

Brand Management:

• Ensure consistent messaging and branding across all platforms and touchpoints.
• Manage brand identity, positioning and voice within areas of responsibility to resonate with target audiences.
• Consult with external agencies and vendors, as necessary.

Event Marketing:

• Provide strategic direction for robust event marketing program, ensuring events align with overall business objectives.
• Collaborate closely with internal teams (e.g., Field Marketing, Executive Leadership) to ensure alignment of messaging and strategy.

Performance Measurement:

• Establish KPIs for campaigns, programs, and partnerships, monitoring their effectiveness.
• Prepare and present reports on key initiatives to executive leadership team.
• Oversee a team of experienced marketing professionals, including filling several new and open roles.

Qualifications

Required:

• Bachelors degree in marketing, communications or a related field (MBA preferred).
• 10+ years of experience in marketing and communications, with at least 5 years in a leadership role.
• Proven history of developing and executing successful marketing strategies and managing partnerships.
• Strong knowledge of digital marketing, content management systems and analytics tools.
• Excellent leadership, communication and people skills.

Preferred:

• Insurance (personal lines) experience strongly preferred.
• Familiarity with a usage-based insurance offering.
• Experience with consumer-facing loyalty/rewards programs.
• Basic understanding of sports and comfortability marketing to sports fans.

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $2.2 billion in personal and commercial auto and homeowners insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of A-/Excellent.