Product Marketing Manager

We are seeking a Product Marketing & Design Manager with a strong foundation in product marketing and a keen eye for design. This role focuses on product positioning, messaging, experience optimization, and driving product-led growth through cross-functional collaboration. The ideal candidate will have robust experience in print and graphic design, alongside a strategic mindset to manage processes, create compelling product assets, and enhance customer engagement.

Key Responsibilities:

Strategic Product Marketing

• Develop and execute product marketing strategies to improve awareness, education, and adoption of Luxers products.
• Manage and maintain the sellable product roadmap, ensuring clarity and alignment across Product, Marketing, and Sales teams.
• Translate product milestones into actionable marketing initiatives to support go-to-market success and revenue growth.
• Lead the process flow for roadmap requests and feedback loops, including scoring systems for internal and external stakeholders as part of the New Product Introduction (NPI) process.

Content Development & Design

• Create and manage high-quality product marketing assets, including sales slide content, training materials, product slicks, one-pagers, infographics, print collateral, and videos.
• Build and maintain libraries for product images, icons, and technical specifications to ensure consistent branding and accessibility.
• Design and develop initial product web pages for LuxerOne.com, focusing on user-friendly layouts, compelling imagery, and persuasive copy.
• Develop social media campaigns and digital assets for product launches and ongoing engagement.
• Spearhead print design initiatives, ensuring exceptional quality in marketing collateral, packaging, and promotional materials.
• Lead customer lifecycle marketing strategies, ensuring alignment with Luxers goals and resonance with target audiences.

Cross-Departmental Collaboration

• Act as the liaison between Product, Marketing, and Sales teams to ensure streamlined communication and process efficiency.
• Provide product training and create collateral for Sales and Lead Generation teams, emphasizing the 4Ps of each product.
• Incorporate customer feedback, Sales team insights, and research data into product marketing strategies to inspire engineering and marketing partners.

Product Positioning & Launch Execution

• Develop product positioning and messaging based on user research, market insights, and product understanding.
• Lead go-to-market strategies for new product launches by collaborating with Product, Design, Sales, Operations, and Engineering teams.
• Track and analyze key metrics such as product adoption rates, user engagement, and satisfaction to inform ongoing product and marketing improvements.
• Craft meaningful stories and narratives that resonate with target audiences and stakeholders through innovative storytelling techniques.

Requirements

• 3+ years of experience in product marketing with a strong emphasis on print and graphic design.
• Proven ability to translate complex product concepts into clear, engaging messaging and visual assets.
• Expertise in graphic and print design, with a strong portfolio showcasing proficiency in tools like Adobe Creative Suite.
• Experience in managing cross-departmental processes and leading projects from concept to execution.
• Strong understanding of customer lifecycle marketing and the ability to design impactful strategies.
• Exceptional written and verbal communication skills, with an aptitude for storytelling and visual presentation.
• Familiarity with web design principles and experience working on digital assets and campaigns.
• Analytical mindset with the ability to track performance metrics and adjust strategies accordingly.

Benefits

• Youll have opportunities to advance. Were fans of helping our employees learn different aspects of the business, be challenged with new tasks, mentored, and grow.
• As Luxens, we celebrate one another's differences and ideas. We're proud of our culture of diversity and inclusion - and, we have programs that bring us together on important issues and provide educational opportunities for all employees
• A generous benefits package (Medical, Vision, Dental)
• 401K with employer match
• Accrued Paid Time Off
• Accrued Paid Sick Leave