Blue Shield Of California
Manager, E-Commerce
Blue Shield Of California, Oakland, California, United States, 94616
Job Description
Your Role
The Digital Enterprise Growth team is looking for an experienced E-Commerce Manager to drive membership growth and financial performance through our billion dollar digital health insurance sales channels. The Digital Enterprise Growth's Digital Sales team oversees the strategy, design, and operations for Blue Shield's digital experiences focused on marketing and selling our health insurance products through B2B and B2C channels. The E-Commerce Manager will report to the Director of Digital Sales. In this role, you will collaborate with business and technology partners, manage a team of product management professionals, and be responsible for the strategy and execution for key acquisition websites. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
Your Work
In this role, you will: Ensure key personas are identified, created, developed, and utilized effectively for multiple complex product areas with a broad scope Exhibit natural and intuitive user empathy Coach, define, analyze, and own KPIs across multiple complex products with a broad scope to determine experience success, failures, and next steps through iteration Present KPI performance to stakeholders at the executive level Conduct secondary market research and apply toward product strategy Effectively organize and lead brainstorming sessions Define and deliver Blue Shield's B2C Digital Sales strategy across all Consumer lines of business and products with KPI's measured in financial performance and membership growth Oversee the operations, maintenance, and enhancement of Blue Shield's B2C sales and marketing web sites leveraging direct report product managers and matrix relationships with user experience and information technology team members Effectively collaborate with stakeholders from the Sales, Marketing, User Experience, Digital Content, and Enterprise Analytics organizations to coordinate efforts to drive sales through our digital channels Use industry and functional expertise to influence and expand Blue Shield's digital marketing and sales capabilities at the enterprise level Work with information technology partners to insure that relevant supporting platforms meet the needs of our current and future web site capabilities Coach, mentor, and develop product owners on our team to help them expand their product management skills and have a greater impact on company goals Qualifications
Your Knowledge and Experience
Requires a bachelor in Business, Finance, Economics, Public Health, Information Technology, or related field Requires at least 7 years of prior relevant experience, including 3 years of management experience gained as a team leader, supervisor, or project/program manager Requires experience using user analytics tools such as Adobe Customer Journey or other similar tools for the tracking, reporting, and funnel optimization of digital end user journeys required Requires experience with A/B testing and User Testing as a regular practice Requires experience managing full-time employees and supporting their product management education and career development Requires experience supporting integrated omni-channel marketing campaigns with built in measurability and financial performance goals Experience with health plan organization or related environment such as insurance, financial services, or other complex consumer product areas, strongly preferred Experience with Adobe Experience Manager, Target, and Customer Journey Analytics including A/B testing and funnel performance management, strongly preferred Pay Range:
The pay range for this role is: $ 118800.00 to $ 178200.00 for California.
Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.
About the Team
Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.
Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California's top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!
Our Values:
Honest . We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short. Human . We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes. Courageous . We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals. Our Workplace Model:
At Blue Shield of California, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.
Two Ways of Working:
Hybrid (Default):
Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions: Member-facing and approved out-of-state roles remain remote. Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits. For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
On-Site:
Work from a business unit-approved
office
an average of four (4) or more days a week.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
Your Role
The Digital Enterprise Growth team is looking for an experienced E-Commerce Manager to drive membership growth and financial performance through our billion dollar digital health insurance sales channels. The Digital Enterprise Growth's Digital Sales team oversees the strategy, design, and operations for Blue Shield's digital experiences focused on marketing and selling our health insurance products through B2B and B2C channels. The E-Commerce Manager will report to the Director of Digital Sales. In this role, you will collaborate with business and technology partners, manage a team of product management professionals, and be responsible for the strategy and execution for key acquisition websites. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Responsibilities
Your Work
In this role, you will: Ensure key personas are identified, created, developed, and utilized effectively for multiple complex product areas with a broad scope Exhibit natural and intuitive user empathy Coach, define, analyze, and own KPIs across multiple complex products with a broad scope to determine experience success, failures, and next steps through iteration Present KPI performance to stakeholders at the executive level Conduct secondary market research and apply toward product strategy Effectively organize and lead brainstorming sessions Define and deliver Blue Shield's B2C Digital Sales strategy across all Consumer lines of business and products with KPI's measured in financial performance and membership growth Oversee the operations, maintenance, and enhancement of Blue Shield's B2C sales and marketing web sites leveraging direct report product managers and matrix relationships with user experience and information technology team members Effectively collaborate with stakeholders from the Sales, Marketing, User Experience, Digital Content, and Enterprise Analytics organizations to coordinate efforts to drive sales through our digital channels Use industry and functional expertise to influence and expand Blue Shield's digital marketing and sales capabilities at the enterprise level Work with information technology partners to insure that relevant supporting platforms meet the needs of our current and future web site capabilities Coach, mentor, and develop product owners on our team to help them expand their product management skills and have a greater impact on company goals Qualifications
Your Knowledge and Experience
Requires a bachelor in Business, Finance, Economics, Public Health, Information Technology, or related field Requires at least 7 years of prior relevant experience, including 3 years of management experience gained as a team leader, supervisor, or project/program manager Requires experience using user analytics tools such as Adobe Customer Journey or other similar tools for the tracking, reporting, and funnel optimization of digital end user journeys required Requires experience with A/B testing and User Testing as a regular practice Requires experience managing full-time employees and supporting their product management education and career development Requires experience supporting integrated omni-channel marketing campaigns with built in measurability and financial performance goals Experience with health plan organization or related environment such as insurance, financial services, or other complex consumer product areas, strongly preferred Experience with Adobe Experience Manager, Target, and Customer Journey Analytics including A/B testing and funnel performance management, strongly preferred Pay Range:
The pay range for this role is: $ 118800.00 to $ 178200.00 for California.
Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.
About the Team
Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.
Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California's top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!
Our Values:
Honest . We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short. Human . We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes. Courageous . We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals. Our Workplace Model:
At Blue Shield of California, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.
Two Ways of Working:
Hybrid (Default):
Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions: Member-facing and approved out-of-state roles remain remote. Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits. For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
On-Site:
Work from a business unit-approved
office
an average of four (4) or more days a week.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.