Data Analyst (CDP and Conversion API Expertise)

Role:

Data Analyst with CDP and Conversion API Expertise Experience:

5+ years (or as specified) Job Overview We are looking for an experienced

Data Analyst

with expertise in Customer Data Platforms (CDP), preferably

mParticle , and hands-on knowledge of

Google

and

Meta Conversion APIs . The ideal candidate will have a proven track record of leveraging data to drive decision-making in the

e-commerce domain , with experience in the

Quick Service Restaurant (QSR) industry

being a strong plus. You will play a key role in analyzing customer data, optimizing marketing performance, and supporting business objectives through actionable insights. Key Responsibilities

Data Analysis & Insights Collect, process, and analyze customer and transactional data to provide actionable business insights. Develop and maintain reports, dashboards, and visualizations to monitor KPIs and performance metrics. Analyze data trends to inform business strategy, especially in e-commerce and QSR contexts. Customer Data Platform (CDP) Management Configure and manage

mParticle

(or other CDPs) to unify and activate customer data across platforms. Design and implement data flows, tagging, and event tracking within the CDP. Support marketing and product teams with customer segmentation and journey mapping. Conversion API Integration & Optimization Implement and maintain

Google

and

Meta Conversion APIs

to enhance server-side tracking capabilities. Ensure data accuracy and reliability for ad tracking and campaign measurement. Collaborate with developers and marketing teams to troubleshoot and optimize conversion tracking setups. Domain-Specific Analytics Leverage data to optimize the

e-commerce customer journey , focusing on cart conversion, retention, and repeat purchases. Analyze QSR-specific metrics like order velocity, menu-item trends, and drive-through analytics, where applicable. Cross-functional Collaboration Partner with marketing, product, and technology teams to ensure data-driven alignment with business objectives. Act as a subject matter expert in data analytics, providing actionable recommendations to improve engagement, sales, and ROI. Data Quality & Compliance Implement and monitor data quality checks to maintain accuracy and consistency. Ensure compliance with data privacy and security standards such as

GDPR

and

CCPA . Required Skills & Qualifications Bachelors degree in

Data Science, Analytics, Computer Science, Marketing, or a related field . 3+ years of experience in

data analysis , with a focus on

e-commerce

or

QSR industries . Expertise in

mParticle

or similar CDPs, including configuration, data ingestion, and audience activation. Proficient in

Google

and

Meta Conversion APIs , with experience in server-side tracking and optimization. Strong skills in

SQL , data visualization tools (e.g.,

Tableau, Power BI, Looker ), and reporting. Familiarity with

Google Tag Manager

or other tag management systems. Experience in analyzing marketing campaigns, customer segmentation, and retention strategies. Excellent communication and collaboration skills for cross-team alignment. Preferred Qualifications Advanced proficiency in scripting languages such as

Python

or

R

for data processing. Experience with other CDPs like

Segment

or

Adobe Experience Platform . Knowledge of

A/B testing

frameworks and experimentation. Familiarity with

QSR operational metrics

and analytics use cases (e.g., order accuracy, speed of service). Experience with cloud platforms (e.g., AWS, Azure, or Google Cloud) and big data technologies