Paid Media Marketing Manager , Amazon Music Job at Amazon in Culver City

Paid Media Marketing Manager, Amazon Music Job ID: 2843542 | Amazon.com Services LLC Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. We are looking for an experienced Paid Media marketing professional to help drive worldwide customer acquisition through our Display and Paid Social channels. This role will own execution of experimentation for audiobooks (Value Prop/ RTBs and Content marketing) through core Paid Media channels. They will collaborate with the Brand Media manager on full funnel media plan and execution including GTMs and content marketing campaigns. This person will build and manage the execution of highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for. Key Responsibilities Drive paid advertising initiatives via Display, App Marketing, and Paid Social channels to drive worldwide customer acquisition for Amazon Music. Understand and create customer segmentation, cohorts, and testing plans to optimize for customer acquisition. Continuous A/B testing in paid media channels for Audiobooks, including creative imagery, messaging, and CTAs. Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained. Collaborate closely with technical, business, finance, creative, and design teams within Amazon to manage simultaneous time-sensitive projects. BASIC QUALIFICATIONS 4+ years of professional non-internship marketing experience Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to measure impact and determine improvements Experience presenting metrics and progress to goal to senior leadership BA/BS, MBA, or equivalent work experience 4+ years of ROI-focused digital marketing experience in a consumer-facing technology organization, including the strategic management and hands-on execution of paid media channels (Display, Paid Social, etc.) Experience managing multi-million dollar paid media budgets Experience building, executing, and scaling marketing programs across multiple international markets Advanced Microsoft Excel skills, including the ability to work with large data sets Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible High attention to detail, across both business and technical domains PREFERRED QUALIFICATIONS 3+ years of performance marketing experience for consumer technology product or service Experience in the entertainment, media industry and/or subscription business Direct, hands-on experience with Google Demand Gen, YouTube, DV360, Amazon Display Ads and other DSPs, Social media channels Worldwide (Meta, Pinterest, Snap, Reddit, etc.) Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. #J-18808-Ljbffr