Arlon Graphics
Digital Marketing Specialist (temporary assignment)
Arlon Graphics, Placentia, California, United States, 92670
Great opportunity to work with an outstanding team of Marketing professionals for a Great Place to Work® certified company!
Temporary two (2) - three (3) month assignment $32.00 - $42.00/hour DOE
Overview This position will be responsible to drive awareness of our brand and lead digital marketing development and conversion through website, email marketing, social media, and for growing our online community. Key contributor to multiple lead gen functions, such as content development and social media.
Email Marketing
Develop, execute, and optimize Global email marketing campaigns to engage existing customers and acquire new ones, while ensuring alignment with overall marketing strategies. Work with other team members internally and digital marketing agencies or freelancers to develop assets needed and contribute to copywriting for email. Track and report email marketing metrics Website Management
Assist in the management of the company's website, ensuring optimal functionality, user experience, and content accuracy. Manage online content via CMS platform (edit and publish web pages and blog), including SEO edits. Collaborate with others to manage SEO and PPC campaigns with agencies and/or freelancers. General knowledge of working with Google Analytics and AdWords is required. Collaborate with IT, design, and content teams to update and optimize the website regularly based on performance insights and analytics. Content and Copywriting
Support producing high-quality, SEO-optimized content for websites, blogs, social media, and other digital platforms, ensuring coherence and alignment with brand messaging and goals. Partnering with Tech Solutions Group and other marketing peers to write technical content for emails, blog articles, video scrips and webpages. Social Media & Community Engagement
In conjunction with the Senior Digital Marketing Specialist develop a comprehensive social media strategy that leverages key social platforms globally (Instagram, Facebook, YouTube, TiKTok, LinkedIn) to achieve our marketing strategies and drive brand awareness and engagement. Partnering with Content Manager, support creating assets for the regions that maintain an authentic social voice that enhances the Arlon brand, increases its reach, and improves the customer experience. Track key performance indicators (KPIs) to ensure that campaigns are tracking in line with expectations. Propose tactics to support identify opportunities in user generated content that adds to the Arlon narrative and creates a connection with our customers. Digital Marketing Execution
Manage day-to-day digital marketing campaign execution, including preparing and executing landing pages and emails using automation software. Assist with implementation of paid digital campaigns and PR campaigns Work with the Regional Marketing Team to organize and maintain a database of customers. Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns. Requirements
Bachelor's degree in Marketing, Communication, or related discipline. Four (4) + years or recent related work experience Experience with Facebook Business Suite, Sprout Social or other social analytics / social listening tools Working knowledge of email marketing platforms (Hubspot, Mailchimp, Constant Contact) Strong ability to execute a standard process, with attention to detail. Can orchestrate resources (people, material, and support) to execute tasks at hand. Strong visual eye and understanding of creating photo and video assets. Works well with deadlines, under pressure, and handles interruptions well. Offer copy suggestions, comments, insights. Maintain a keen editor's eye with copy and creative. Strong communication skills in the English language (verbal, written, written, presentation, inter-personal) Not required, but a plus
Working knowledge of HTML, WordPress, or other content management system Experience working with Adobe software packages, Premiere Pro, InDesign, and Photoshop Previous experience working in a CRM system. SEO knowledge Bilingual in Spanish
Arlon is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, disability, protected veteran status, or any other protected status in accordance with all applicable laws.
Temporary two (2) - three (3) month assignment $32.00 - $42.00/hour DOE
Overview This position will be responsible to drive awareness of our brand and lead digital marketing development and conversion through website, email marketing, social media, and for growing our online community. Key contributor to multiple lead gen functions, such as content development and social media.
Email Marketing
Develop, execute, and optimize Global email marketing campaigns to engage existing customers and acquire new ones, while ensuring alignment with overall marketing strategies. Work with other team members internally and digital marketing agencies or freelancers to develop assets needed and contribute to copywriting for email. Track and report email marketing metrics Website Management
Assist in the management of the company's website, ensuring optimal functionality, user experience, and content accuracy. Manage online content via CMS platform (edit and publish web pages and blog), including SEO edits. Collaborate with others to manage SEO and PPC campaigns with agencies and/or freelancers. General knowledge of working with Google Analytics and AdWords is required. Collaborate with IT, design, and content teams to update and optimize the website regularly based on performance insights and analytics. Content and Copywriting
Support producing high-quality, SEO-optimized content for websites, blogs, social media, and other digital platforms, ensuring coherence and alignment with brand messaging and goals. Partnering with Tech Solutions Group and other marketing peers to write technical content for emails, blog articles, video scrips and webpages. Social Media & Community Engagement
In conjunction with the Senior Digital Marketing Specialist develop a comprehensive social media strategy that leverages key social platforms globally (Instagram, Facebook, YouTube, TiKTok, LinkedIn) to achieve our marketing strategies and drive brand awareness and engagement. Partnering with Content Manager, support creating assets for the regions that maintain an authentic social voice that enhances the Arlon brand, increases its reach, and improves the customer experience. Track key performance indicators (KPIs) to ensure that campaigns are tracking in line with expectations. Propose tactics to support identify opportunities in user generated content that adds to the Arlon narrative and creates a connection with our customers. Digital Marketing Execution
Manage day-to-day digital marketing campaign execution, including preparing and executing landing pages and emails using automation software. Assist with implementation of paid digital campaigns and PR campaigns Work with the Regional Marketing Team to organize and maintain a database of customers. Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns. Requirements
Bachelor's degree in Marketing, Communication, or related discipline. Four (4) + years or recent related work experience Experience with Facebook Business Suite, Sprout Social or other social analytics / social listening tools Working knowledge of email marketing platforms (Hubspot, Mailchimp, Constant Contact) Strong ability to execute a standard process, with attention to detail. Can orchestrate resources (people, material, and support) to execute tasks at hand. Strong visual eye and understanding of creating photo and video assets. Works well with deadlines, under pressure, and handles interruptions well. Offer copy suggestions, comments, insights. Maintain a keen editor's eye with copy and creative. Strong communication skills in the English language (verbal, written, written, presentation, inter-personal) Not required, but a plus
Working knowledge of HTML, WordPress, or other content management system Experience working with Adobe software packages, Premiere Pro, InDesign, and Photoshop Previous experience working in a CRM system. SEO knowledge Bilingual in Spanish
Arlon is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, disability, protected veteran status, or any other protected status in accordance with all applicable laws.