BioPhotas Inc
Manager of eCommerce & Retention
BioPhotas Inc, Tustin, California, United States, 92681
Job Type
Full-time
Description
THE RUNDOWN
The Celluma team has big aims - we seek to make a profound impact on global wellness.
Transforming just one person's life, helping them feel better, regain lost confidence, and live an overall healthier existence, is a feeling that can only be experienced. We live for it.
Having positively impacted hundreds of thousands of lives around the globe for over a decade, we have a lot to be humbled and proud of, but our work has only begun. We aspire and act to touch the lives of millions of new people through the natural powers of light.
This drive is the filter for all we do. And we're looking to build Celluma's Marketing team with individuals who share our values and want to bring forth their unique talents, perspectives, and passions to help us achieve our goals.
This is a team that is highly collaborative, creative, strategic, open, honest, and fun. We are restless for results and love the hustle. Together, our goals are to elevate our brand, put innovation into action, create connections, and drive exponential growth in the red-hot space of light therapy.
Celluma has been growing fast since the early days, and we're hitting a new stride of growth. As a result, we're investing in our digital channel and on the hunt for talented individuals like you.
Where do you fit in?
This team needs an experienced individual to manage Celluma.com, our Amazon store, all online merchandising, and email/sms marketing execution for online consumer retail and professional b2b marketing efforts. This role will be vital for helping us accelerate brand growth, drive sales, customer retention, and realize our full potential as a brand.
If you:
Love the idea of joining a growing, tight-knit, fast-paced crew with ambitious goals Get excited at the idea of helping people naturally feel better, look better, and thrive Are a digital native, passionate about e-commerce and direct-to-consumer marketing Have a sales-driven mindset and love breaking records Possess an insatiable drive to learn, innovate, and test new ideas that drive revenue Are creative and customer-obsessed with a keen eye for detail and UX design Have loads of experience managing a Shopify Plus ecosystem, promotions, CMS content, integrated apps, pixels, and running overall store operations Are a Klaviyo super fan and know the ins and outs of email & sms marketing Have experience with Amazon Seller Central & marketing campaigns Are no stranger to paid performance marketing and driving traffic through ad campaigns Love the idea of leading our web projects, QA, and digital product release cycles Are excited to help us imagine and deliver rich, coordinated experiences via digital content marketing, site merchandising, email marketing, social, and paid advertising Have a strong point of view on what drives website visitors to sign-up and purchase Are restless in dreaming up new ways to convert a new customer Can articulate the factors that reduce churn and drive repeat customers Trust your intuition, but make informed decisions with data analysis Think like a marketer, but are not afraid of doing and managing "technical" website work Feel at ease with HTML / CSS, spreadsheets, Excel pivot tables, and crunching data Are organized and love a good to-do list (and checking off those to-dos even more!) Can effortlessly balance multiple projects, priorities and timelines Take pride in your work, but don't take yourself too seriously THE ESSENTIAL FUNCTIONS
This vital role demands a hands-on, ecommerce manager skilled in managing a store experience, inviting visitors to explore deeper and customers to return and share their experience with others. Reporting directly to the VP of Marketing, you will drive sales and deliver digital excellence and consistency across multiple online sales channels for DTC, Amazon, and B2B. Primary focus will be on our Shopify ecosystem and Klaviyo platform, managing day-to-day site operations and outbound digital communications in email and sms, making recommendations for improvement, implementation of new enhancements, testing new changes, and achieving online revenue goals. Work with Product & Marketing teams to ensure the integrity of product descriptions, claims, and online content. Ensure FDA-approved language is rigorously applied and no off-label or unsupported claims are made in any online content or ad listings. Partner closely with Marketing & Design, Sales, Product and executives to translate key brand initiatives, content, promotions, new products, and product merchandising strategies to life into effective, mobile-first online campaigns that hit or exceed sales targets. Conversion rate optimization. Serve as the "go-to" person for our onsite customer experience, with a laser focus on KPI's that include sign-ups, revenue, ASP, AOV, upselling, UPT, gross margin, website conversion, new leads, return rates, abandonment, return customers, and churn. Create, test, launch, and monitor all Shopify & Klaviyo promotions and seasonal sales. Manage, expand, and optimize all automated marketing flows. Customer retention. Maximize email & sms list growth opportunities via Klaviyo via all channels. Optimize flows & ongoing campaigns. A/B testing to uncover incremental improvements. Help Celluma drive new engagement and revenue opportunities. Drive 30% or more growth of active subscribers on an annual basis. Increase Returning Customer Rate average by 20%. Drive 40% growth in email/sms revenue as a % of net sales. Perform daily, ongoing analysis and reporting of website traffic, lead, sales performance in Shopify, Google Analytics, Amazon, ad channels, and 3rd party tools. Provide regular updates to management and rationale for new opportunities and changes to online sales tactics. Identify future opportunities to adapt and change our website, featured products, bundles, and offerings to tap new demand from customers and drive profitable, seasonal campaigns. Enhance eCommerce experiences through incorporation of emerging trends and digital innovations that yield commercial outcomes. Investigate and resolve website issues, and introduce new opportunities and initiatives, overseeing all phases from analysis to design to implementation and monitoring for ROI. Deliver new projects on time and on budget. Optimize SEO & SEM through audience segmentation and content management. Celluma is a store as well as a center for education about science and specific treatment applications of LED light therapy. Refreshing existing content, launching new pages, blogs, and other educational features to ensure things are current, engaging, and targeted to the right customer segment. Participate in creative campaign development of global product launches and sales promotions & incentives that support customer acquisition and retention initiatives. Once defined, you will own the execution of these key initiatives in our online sales channels. Provide insights to executive management and product innovation about key trends in customer segment buying behavior for our product line. Directly assist in managing and monitoring the e-commerce budget and spending, including platforms, connected apps, technology vendors, and contractors. ABOUT US
Celluma Light Therapy is here to help as many people (and pets) on the planet to feel rejuvenated, look their best, and live better lives. Based on NASA-developed technology and backed by clinical studies, BioPhotas Inc., a US manufacturer of the Celluma SERIES of award-winning, FDA cleared LED light therapy devices, is bringing to market safe, effective, and affordable devices that unlock the power of low-level light therapy. Our medical-grade products are globally patented and considered the "gold standard" of red light therapy within the clinical aesthetics and wellness space. BioPhotas develops and markets devices for healthcare providers and at-home consumers, allowing everyone around the globe to experience effective treatments for aging skin, acne, a variety of skin conditions, hair loss, muscle and joint pain, body contouring, and more.
For more information about Celluma, visit www.celluma.com .
Requirements
THE QUALIFIERS
A bachelor's degree in Marketing, e-Commerce, Retail, Business, Computer Info. Systems 5+ years of experience in e-commerce management, preferably within consumer products, luxury goods, health & wellness, beauty, or medical device industries Excellent communication and interpersonal skills with a positive mindset 3+ years of hands-on experience with Shopify Plus & Shopify ecosystem 2+ years of hands-on experience with email marketing & sms platforms (Klaviyo preferred) Hands-on experience with Amazon Seller Central store & campaigns Proven track record of driving online sales growth and improving customer experience Strong understanding of digital marketing principles and best practices. Proficiency with web analytics tools, Google Analytics, and e-commerce reporting platforms Experience with SEO, SEM, and digital ad channels Experience with web development practices, A/B testing, and launching new website features Excellent analytical, organizational, and project management skills WE'RE THRILLED IF YOU HAVE THIS TOO...
Industry experience with FDA-regulated medical devices: Prior experience working in the medical device or similarly regulated industry, ensuring that all digital and ecommerce initiatives meet strict regulatory guidelines. Experience in multi-channel, assisting with both DTC and B2B eCommerce initiatives Consumer retail experience in the health and wellness industry Industry experience with FDA regulated medical devices
Salary Description
$100,000 - $140,000/ annually DOE
Full-time
Description
THE RUNDOWN
The Celluma team has big aims - we seek to make a profound impact on global wellness.
Transforming just one person's life, helping them feel better, regain lost confidence, and live an overall healthier existence, is a feeling that can only be experienced. We live for it.
Having positively impacted hundreds of thousands of lives around the globe for over a decade, we have a lot to be humbled and proud of, but our work has only begun. We aspire and act to touch the lives of millions of new people through the natural powers of light.
This drive is the filter for all we do. And we're looking to build Celluma's Marketing team with individuals who share our values and want to bring forth their unique talents, perspectives, and passions to help us achieve our goals.
This is a team that is highly collaborative, creative, strategic, open, honest, and fun. We are restless for results and love the hustle. Together, our goals are to elevate our brand, put innovation into action, create connections, and drive exponential growth in the red-hot space of light therapy.
Celluma has been growing fast since the early days, and we're hitting a new stride of growth. As a result, we're investing in our digital channel and on the hunt for talented individuals like you.
Where do you fit in?
This team needs an experienced individual to manage Celluma.com, our Amazon store, all online merchandising, and email/sms marketing execution for online consumer retail and professional b2b marketing efforts. This role will be vital for helping us accelerate brand growth, drive sales, customer retention, and realize our full potential as a brand.
If you:
Love the idea of joining a growing, tight-knit, fast-paced crew with ambitious goals Get excited at the idea of helping people naturally feel better, look better, and thrive Are a digital native, passionate about e-commerce and direct-to-consumer marketing Have a sales-driven mindset and love breaking records Possess an insatiable drive to learn, innovate, and test new ideas that drive revenue Are creative and customer-obsessed with a keen eye for detail and UX design Have loads of experience managing a Shopify Plus ecosystem, promotions, CMS content, integrated apps, pixels, and running overall store operations Are a Klaviyo super fan and know the ins and outs of email & sms marketing Have experience with Amazon Seller Central & marketing campaigns Are no stranger to paid performance marketing and driving traffic through ad campaigns Love the idea of leading our web projects, QA, and digital product release cycles Are excited to help us imagine and deliver rich, coordinated experiences via digital content marketing, site merchandising, email marketing, social, and paid advertising Have a strong point of view on what drives website visitors to sign-up and purchase Are restless in dreaming up new ways to convert a new customer Can articulate the factors that reduce churn and drive repeat customers Trust your intuition, but make informed decisions with data analysis Think like a marketer, but are not afraid of doing and managing "technical" website work Feel at ease with HTML / CSS, spreadsheets, Excel pivot tables, and crunching data Are organized and love a good to-do list (and checking off those to-dos even more!) Can effortlessly balance multiple projects, priorities and timelines Take pride in your work, but don't take yourself too seriously THE ESSENTIAL FUNCTIONS
This vital role demands a hands-on, ecommerce manager skilled in managing a store experience, inviting visitors to explore deeper and customers to return and share their experience with others. Reporting directly to the VP of Marketing, you will drive sales and deliver digital excellence and consistency across multiple online sales channels for DTC, Amazon, and B2B. Primary focus will be on our Shopify ecosystem and Klaviyo platform, managing day-to-day site operations and outbound digital communications in email and sms, making recommendations for improvement, implementation of new enhancements, testing new changes, and achieving online revenue goals. Work with Product & Marketing teams to ensure the integrity of product descriptions, claims, and online content. Ensure FDA-approved language is rigorously applied and no off-label or unsupported claims are made in any online content or ad listings. Partner closely with Marketing & Design, Sales, Product and executives to translate key brand initiatives, content, promotions, new products, and product merchandising strategies to life into effective, mobile-first online campaigns that hit or exceed sales targets. Conversion rate optimization. Serve as the "go-to" person for our onsite customer experience, with a laser focus on KPI's that include sign-ups, revenue, ASP, AOV, upselling, UPT, gross margin, website conversion, new leads, return rates, abandonment, return customers, and churn. Create, test, launch, and monitor all Shopify & Klaviyo promotions and seasonal sales. Manage, expand, and optimize all automated marketing flows. Customer retention. Maximize email & sms list growth opportunities via Klaviyo via all channels. Optimize flows & ongoing campaigns. A/B testing to uncover incremental improvements. Help Celluma drive new engagement and revenue opportunities. Drive 30% or more growth of active subscribers on an annual basis. Increase Returning Customer Rate average by 20%. Drive 40% growth in email/sms revenue as a % of net sales. Perform daily, ongoing analysis and reporting of website traffic, lead, sales performance in Shopify, Google Analytics, Amazon, ad channels, and 3rd party tools. Provide regular updates to management and rationale for new opportunities and changes to online sales tactics. Identify future opportunities to adapt and change our website, featured products, bundles, and offerings to tap new demand from customers and drive profitable, seasonal campaigns. Enhance eCommerce experiences through incorporation of emerging trends and digital innovations that yield commercial outcomes. Investigate and resolve website issues, and introduce new opportunities and initiatives, overseeing all phases from analysis to design to implementation and monitoring for ROI. Deliver new projects on time and on budget. Optimize SEO & SEM through audience segmentation and content management. Celluma is a store as well as a center for education about science and specific treatment applications of LED light therapy. Refreshing existing content, launching new pages, blogs, and other educational features to ensure things are current, engaging, and targeted to the right customer segment. Participate in creative campaign development of global product launches and sales promotions & incentives that support customer acquisition and retention initiatives. Once defined, you will own the execution of these key initiatives in our online sales channels. Provide insights to executive management and product innovation about key trends in customer segment buying behavior for our product line. Directly assist in managing and monitoring the e-commerce budget and spending, including platforms, connected apps, technology vendors, and contractors. ABOUT US
Celluma Light Therapy is here to help as many people (and pets) on the planet to feel rejuvenated, look their best, and live better lives. Based on NASA-developed technology and backed by clinical studies, BioPhotas Inc., a US manufacturer of the Celluma SERIES of award-winning, FDA cleared LED light therapy devices, is bringing to market safe, effective, and affordable devices that unlock the power of low-level light therapy. Our medical-grade products are globally patented and considered the "gold standard" of red light therapy within the clinical aesthetics and wellness space. BioPhotas develops and markets devices for healthcare providers and at-home consumers, allowing everyone around the globe to experience effective treatments for aging skin, acne, a variety of skin conditions, hair loss, muscle and joint pain, body contouring, and more.
For more information about Celluma, visit www.celluma.com .
Requirements
THE QUALIFIERS
A bachelor's degree in Marketing, e-Commerce, Retail, Business, Computer Info. Systems 5+ years of experience in e-commerce management, preferably within consumer products, luxury goods, health & wellness, beauty, or medical device industries Excellent communication and interpersonal skills with a positive mindset 3+ years of hands-on experience with Shopify Plus & Shopify ecosystem 2+ years of hands-on experience with email marketing & sms platforms (Klaviyo preferred) Hands-on experience with Amazon Seller Central store & campaigns Proven track record of driving online sales growth and improving customer experience Strong understanding of digital marketing principles and best practices. Proficiency with web analytics tools, Google Analytics, and e-commerce reporting platforms Experience with SEO, SEM, and digital ad channels Experience with web development practices, A/B testing, and launching new website features Excellent analytical, organizational, and project management skills WE'RE THRILLED IF YOU HAVE THIS TOO...
Industry experience with FDA-regulated medical devices: Prior experience working in the medical device or similarly regulated industry, ensuring that all digital and ecommerce initiatives meet strict regulatory guidelines. Experience in multi-channel, assisting with both DTC and B2B eCommerce initiatives Consumer retail experience in the health and wellness industry Industry experience with FDA regulated medical devices
Salary Description
$100,000 - $140,000/ annually DOE