Senior Digital Marketing Data Analyst - Hybrid/Remote

Employer Industry: Healthcare Services Why consider this job opportunity: Opportunity for career advancement and growth within the organization Flexible remote work option available Comprehensive benefits package including medical, dental, vision, and life insurance Access to retirement plans and paid time off Collaborative and inclusive work environment focused on diversity, equity, and inclusion Chance to work with cutting-edge digital marketing and analytics technologies What to Expect (Job Responsibilities): Serve as the primary digital marketing campaign data analyst for the enterprise marketing team, collaborating with various departments to implement digital campaign tracking Develop multi-channel marketing campaign performance reporting and dashboards, integrating data from paid and non-paid channels Utilize advanced analytics and data visualization tools to provide performance insights and recommendations Monitor key campaign performance metrics and trends, providing actionable insights to ensure campaign goals are met Extract and manage large data sets from various sources to ensure data quality and compliance with regulatory requirements What is Required (Qualifications): Proven experience in developing multi-channel digital marketing campaign reporting and dashboards Extensive experience with Google Analytics GA4 360 configuration and reporting Minimum of 5-7 years of experience in a digital marketing campaign or web analytics analyst role Advanced proficiency in Microsoft Excel and familiarity with data visualization tools Strong communication skills with the ability to translate technical data into actionable marketing insights How to Stand Out (Preferred Qualifications): Experience working with large advertising agencies on digital marketing campaign reporting Familiarity with project management tools such as Asana and Jira Proficiency in data wrangling and integration tools Experience with Oracle databases and SQL query techniques #J-18808-Ljbffr