Marketing Director

"A Great Place to Work."At Werner Electric Supply, you'll join a growing and innovative distributor of electrical products, services, and solutions that consistently ranks as one of the top electrical distributors nationwide. As an employee of Werner Electric Supply, we're committed to you and improving our workplace. You'll receive training and development, recognition for your hard work and successes, and opportunities to volunteer so you can positively-impact our customers and community. You matter to us, and we strive to retain our employees by providing career options, strong benefits, and a competitive compensation package.Summary: The Director of marketing is responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; coordination with sales; and hiring and directing the day-to-day activities of marketing staff.Minimum RequirementsBachelor's Degree or equivalent level of experience required.A minimum of 7 years of experience and a demonstrated track record of accomplishments in marketing and planning.Proven experience leading and managing teams, with a track record of fostering collaboration, developing talent, and driving results. Essential Duties and ResponsibilitiesServe as the marketing leader of the company, providing support in the area of marketing strategy and management.Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals.Create a budget for the Marketing department.Manage the production and carry out the creation of sales and marketing materials.Develop and execute strategies to enhance and expand the company's eCommerce presence, driving online engagement, sales growth, and customer acquisition. Manage the production and carry out the creation of the Corporate website and intranet.Oversee and provide direction to market and competitor analysis.Coordinate customer appreciation events and trade show exhibits, promotions, packaging, and shipping and travel to and participate in shows/events when necessary.Oversee high-level public relations initiatives, including managing media relations, crafting press releases, and building the company's brand reputation through strategic storytelling. Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.Provide marketing skills and expertise to the company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.Other related duties as assigned.Company OverviewFounded in 1948, Werner Electric Supply has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 11 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately-held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recent New North Workplace Excellence Award winner, we're dedicated to the continuous improvement of our people, products, and services to ensure the long-term success of our employees and customers. Apply today and find out why we're a "Great Place to Work."Employee BenefitsMedical and Dental InsuranceShort & Long-Term Disability InsuranceLife and AD&D Insurance401(k) Retirement Plan with company matchPaid holidays, vacation, personal, and sick daysPet InsuranceIdentity Theft ProtectionAccident Insurance & Critical Illness CoverageTuition ReimbursementAnnual bonuses and merit increases based on performanceEmployee Assistance Program (EAP)Wellness ProgramsCareer Development & Leadership TrainingVision Paid Parental LeaveWerner Electric Supply is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)