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Tipping Point Media

Marketing Manager

Tipping Point Media , Malvern, Pennsylvania, United States


Job Overview Tipping Point Media, an award-winning leader in experiential marketing and AI-driven solutions, is seeking a visionary Marketing Manager to spearhead our marketing initiatives and drive innovation, creativity, and strategic problem-solving. This role is pivotal in leveraging AI, data analytics, and immersive XR (VR/MR/AR) technologies to craft groundbreaking marketing strategies that enhance audience engagement, accelerate lead generation, and establish Tipping Point Media as a thought leader in the industry. We serve a diverse clientele across Pharmaceutical, MedTech, Department of Defense (DOD), and K-12 STEMM education sectors, offering unique opportunities to contribute to projects that reshape industries and improve lives. If you are passionate about cutting-edge marketing, AI, and immersive storytelling, we invite you to join us in redefining the future. Key Responsibilities Strategic Marketing & AI Innovation: Develop and execute marketing strategies to enhance brand positioning and audience engagement. Identify emerging market trends, AI advancements, and customer insights to drive innovative campaigns. Implement AI-driven automation, predictive analytics, and personalized content strategies to maximize impact. Creative Lead Generation & Demand Generation: Design and execute data-driven, lead generation strategies across multi-channel platforms. Optimize the marketing funnel using predictive modeling to improve lead quality and conversion rates. Experiment with immersive marketing techniques, including XR (VR/MR/AR) experiences and interactive AI simulations. Campaign Development & Digital Transformation: Develop and lead high-impact, multi-channel campaigns leveraging AI-powered tools for personalization and automation. Utilize Google Ads, LinkedIn, and advanced programmatic advertising for precise audience targeting. Integrate AI-driven customer engagement tools and immersive XR experiences into campaign execution. Data-Driven Decision Making & Optimization: Leverage advanced analytics and insights to track, measure, and optimize campaign performance. Conduct A/B testing, machine learning-powered sentiment analysis, and predictive modeling for optimization. Continuously refine strategies based on performance data and AI-driven recommendations. AI-Powered CRM & Automation: Manage AI-driven marketing automation platforms to enhance lead scoring and pipeline efficiency. Align marketing initiatives with sales objectives, ensuring seamless handoffs and measurable KPIs. Implement chatbots, AI-assisted email marketing, and hyper-personalized customer journeys. Content Strategy & SEO Leadership: Oversee the development of AI-enhanced, data-driven content that attracts and engages target audiences. Optimize SEO/SEM strategies using AI-powered tools to maximize organic reach and inbound lead generation. Brand Innovation & Thought Leadership: Establish Tipping Point Media as an industry thought leader through cutting-edge branding initiatives. Champion the integration of AI, immersive XR storytelling, and experiential marketing to differentiate the brand. Collaboration & Cross-Functional Leadership: Partner with sales, creative, technology, and product development teams to align marketing efforts with business growth objectives. Lead cross-functional projects that integrate AI, data science, and XR-based storytelling into marketing strategies. Budget & Performance Management: Develop and oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Continuously assess the impact of AI-powered and XR marketing initiatives to refine investments in high-performing channels. Qualifications & Skills Bachelor’s degree in Marketing, Business Administration, or a related field. 3-5 years of experience in marketing, with a strong focus on lead generation, demand generation, and digital transformation. Experience in AI-driven marketing automation, analytics, and customer journey optimization. Strong knowledge of SEO, SEM, digital advertising, and data-driven content marketing. Experience in XR (VR/MR/AR) campaign development and immersive brand storytelling. Exceptional problem-solving, creativity, and innovation-driven thinking. Ability to thrive in a fast-paced, high-growth, creative environment. Preferred Qualifications Experience in healthcare, MedTech, or experiential marketing. Expertise in AI-powered lead nurturing, automation, and predictive marketing strategies. Familiarity with Account-Based Marketing (ABM) and hyper-personalization. Background in XR (VR/MR/AR) content creation and engagement strategies. What We Offer Competitive salary and additional bi-weekly commission based on leads generated Comprehensive benefits package. A collaborative, creative, and technology-forward culture. The chance to work on groundbreaking AI, XR (VR/MR/AR), and Serous Gaming campaigns. Opportunities for rapid career growth in a state-of-the-art, innovation-focused, and family-first oriented organization. Looking forward to meeting you. To learn more about us, visit: www.tipmedia.com