Amazon is hiring: Sr. Integrated Marketing Manager, Amazon Business in Arlington

Sr. Integrated Marketing Manager, Amazon Business

Job ID: 2846042 | Amazon.com Services LLC

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

The Amazon Business Marketing team is seeking a dynamic and experienced Senior Integrated Marketing Manager to build integrated marketing campaigns for our commercial sector customers. In this role, you will be responsible for collecting customer insights, determining how we position Amazon Business to commercial sector customers, and building a channel strategy that guides how we go to market. You will also be responsible for partnering closely with content marketers to deliver the right content for commercial sector customers, and for partnering with functional marketers who will execute your integrated marketing campaigns.

Key job responsibilities

1. Perform market research to understand the unique procurement needs of customers by industry.
2. Build custom solutions tailored to customers within a particular industry.
3. Develop messaging frameworks that guide how we talk to our public sector customers.
4. Partner with our content team to build relevant content for commercial sector customers.
5. Identify the right marketing motions and build a channel strategy that is tailored to customers in a particular industry.
6. Write multi-page strategy documents that outline how we go to market for a particular customer segment.
7. Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making.
8. Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

BASIC QUALIFICATIONS

• Bachelor's degree
• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience with customer segmentation, profiling, and targeting
• Experience using data and metrics to measure impact and determine improvements

PREFERRED QUALIFICATIONS

• Experience using any of SQL or other analytical tools for conducting data analysis

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Posted: October 17, 2024

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