DAZN
Senior Marketing Manager - New York
DAZN, New York, NY
Senior Marketing Manager - New York
Department: 21-394 - Subscription - Campaigns
Employment Type: Permanent - Full Time
Location: New York
Reporting To: Natasha Oram
Description
As part of the Growth Markets Marketing team, you will focus on developing and delivering integrated marketing campaigns for a new top 4 American rightsholder on DAZN. You will need to be fluent and engaged in all facets of integrated marketing, including optimising owned & earned marketing channels within DAZN and partner eco-systems, as well as more traditional paid media campaigns to drive growth throughout the season.
This is a hybrid role based in our New York office with a minimum of 3 days a week required in the office. Periodic travel domestically or overseas may also be required. The salary range would be between $100,000-$150,000 depending on experience.
Key Responsibilities
Skills, Knowledge & Expertise
Department: 21-394 - Subscription - Campaigns
Employment Type: Permanent - Full Time
Location: New York
Reporting To: Natasha Oram
Description
As part of the Growth Markets Marketing team, you will focus on developing and delivering integrated marketing campaigns for a new top 4 American rightsholder on DAZN. You will need to be fluent and engaged in all facets of integrated marketing, including optimising owned & earned marketing channels within DAZN and partner eco-systems, as well as more traditional paid media campaigns to drive growth throughout the season.
This is a hybrid role based in our New York office with a minimum of 3 days a week required in the office. Periodic travel domestically or overseas may also be required. The salary range would be between $100,000-$150,000 depending on experience.
Key Responsibilities
- Delivering 360 marketing campaigns driving global reach, awareness, and acquisition for this core rightsholder - primary focus markets includes North America, Central America, LATAM, and Asia.
- Building and managing relationships with external channel partners.
- Campaign delivery including management of cross-functional execution teams (e.g. Social, Creative, Media, DAZN News, Legal, Product & Tech, Commercial).
- Working with key internal stakeholders to build earned media programs including PR and influencer marketing
- Budget management, including liaison with finance on CPA/ROAS results & forecasting.
- Reporting on campaign performance in weekly trading meetings and post campaign analysis.
Skills, Knowledge & Expertise
- Minimum of 5 years' experience in a marketing role - either agency or client side.
- Demonstrated hands-on experience running both on and offline marketing campaigns at scale.
- Have a strong understanding and experience in planning activity across owned, earned and paid channels, as well as partner marketing.
- Show understanding of the importance of a full funnel measurement framework.
- Experience in a rigorous, data-led environment with proven ability to drive results.
- Excellent attention to detail.
- Strong written and oral communication skills.
- Interest in sports and/or the media & OTT landscape.
- Bachelor degree (or equivalent) education in related subject
- The ability to adapt to a changing business needs in a fast-paced entrepreneurial environment