Director of Content Strategy and Acquisitions

Who We Are

At Frndly TV we have a shared drive to succeed and strive to WIN! We are CURIOUS, constantly learning and tackling projects in a creative and unique manner. We approach all challenges with INTEGRITY and as a TEAM and celebrate in our joint success. Every day we are NIMBLE in our fast-moving environment, loving and embracing the amazing changes coming our way!

We are currently seeking a professional and enthusiastic Director of Content Strategy and Acquisitions to join our amazing team. In this position, you will play a critical role in shaping Frndly TV's content strategy. Working closely with the Chief Programming Officer, this position will be responsible for developing and implementing thoughtful, strategic, comprehensive content acquisition plans that drive key business metrics, including subscriber growth, viewership, retention, and improved monetization of our overall product. This role will be in office, based in Denver, Colorado.

What Your Day Looks Like

• Working with the Chief Programming Officer, create comprehensive content acquisition strategies, detailing goals, rationale, and KPIs.
• Implement content plans to drive key KPIs such as subscriber acquisition, viewership, roll to pay, and retention.
• Use viewership and customer behavior data to inform and optimize licensing decisions.
• Identify content gaps and unique programming opportunities through thorough market research.
• Along with the Chief Programming Officer, lead the content acquisition process from negotiation through execution.
• Build and maintain strong relationships with all content providers.
• Use a data-driven approach to guide content decision-making, leveraging both internal and external data sources.
• Leverage data insights to guide licensing decisions and optimized content performance.
• Monitor and report on the performance of acquired content.
• Coordinate with multiple departments for successful channel/content launches.
• Collaborate closely with Marketing, Retention, and Ad Sales to align content strategy with organizational goals.
• Collaborate with cross-functional teams to ensure optimized launch plans for key content releases.
• Gain a deep, data-driven understanding of the Frndly TV subscriber base and prioritize strategies to enhance the customer content experience.
• In cooperation with the Chief Programming Officer, manage budgeting and forecasting for the content department.
• Share insights and progress reports with executive leadership, informing strategic decisions that contribute to Frndly TV's overall success including insights on audience segments, content performance and viewer affinity.
• Design a robust content calendar that ensures fresh, relevant, and diverse programming to elevate user engagement and platform loyalty.
• Employ scheduling techniques to drive viewership and engagement across both VOD and linear.

Preferred Background and Experience

• Years of Experience: 10+ years in programming, content acquisition, or related roles within the MVPD, cable, streaming, or entertainment industries.
• 4 - 5 years working as a Director or equivalent level.
• Educational Background: A bachelor's degree in Business, Communications, Media Studies, or a related field. An advanced degree (MBA or equivalent) is a plus.
• Passionate about entertainment, TV and technology with a deep knowledge of the evolution of the pay-tv and streaming industries.
• Familiarity with licensing and distribution deals for content through networks, studios, and other content licensors.
• A proven track record of deploying successful content strategies that resonate deeply with a target audiences, resulting in significant engagement growth.
• An analytical mind adept at harnessing insights from data analytics to drive decision-making in content curation and overall user experience.
• A data-driven mindset with strong negotiation skills, and a deep understanding of audience preferences to enhance the subscriber experience.
• An understanding of industry trends, competitor programming strategies, and emerging content opportunities.
• Expertise in securing favorable licensing deals and partnerships with content providers.
• Familiarity with contract terms, rights management, and compliance in content acquisition.
• Experience overseeing the execution of programming strategies, including channel launches and content delivery timelines.
• Experience in managing programming budgets and forecasting.
• Ability to spot opportunities for unique or underserved content that resonates with target audiences.
• Strong sense of what content will appeal to and engage the subscriber base.
• Familiarity with linear and digital content delivery platforms, distribution models, and technologies.

Compensation

This is an in-office role based in Denver, Colorado. Our base compensation amount for this role is targeted from $130,000 - $180,000 per year. This role is also eligible for an annual bonus plus equity.

We've got you covered!

• Medical insurance through Cigna and Kaiser with PPO and HSA options
• Dental & Vision insurance
• 100% of Short-term & Long-term disability covered
• Flex Spending Account and Dependent Care Spending Account options

Happy employees are the best employees

• 100% covered Employee Assistance Program that offers counseling, financial planning, legal assistance, and much more!

We work to live our extraordinary lives:

• 13 Paid Company Holidays per year to ensure that you have time to spend with your friends and family.
• Unlimited Paid Time Off so you have the time you need to do the things that you LOVE (usually 4 - 5 weeks per year).
• Paid sick leave to ensure that you can rest, recover, and take care of yourself.
• Parental leave offered to help you grow & support your family.

We want to take care of our employees long-term:

• 4% 401K match!
• Yearly all staff trainings to align with our goals and mission
• Continued education options

Our people are the best people:

• We like to have fun! We host all-staff events for our people to come together, bond and meet each others' family and friends. Past events have included a Company Picnic at Wash Park, a Board Game Tournament, a Trivia Night, and an end-of-year Holiday Party.
• Monthly volunteer opportunities (because giving to our community warms our hearts).
• Every Wednesday we have a company-sponsored lunch in the office (yum!).
• Once a month we come together for a Town Hall to connect and learn about the business.

We LOVE our product and so will you:

• Complimentary Frndly TV Programming!

Frndly TV is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, veteran, or disability status.